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Did Leckie cap 7HD show?

Many will remember it was Kerry Packer who famously rang his own network and told staff to pull Doug Mulray’s “rubbish” Naughtiest Home Videos off screen mid-programme.

It springs to mind this week with suggestions that Seven’s David Leckie was hardly a fan of 7HD experiment The Night Cap -axed last week.

“I’m not aware of whether David liked it or not – or even if he spent much time watching it,” news director Peter Meakin told the Daily Telegraph.

“The truth is that it was not a money earner for us – and in this tough climate, there is no room to be indulgent.”

However the word from Seven insiders is that Leckie loathed the show with Matthew White, Monique Wright, Jessica Rowe and Paul Murray.

The consensus of opinion is that it was felt that Boland should stick to his regular job of looking after prime-time television, especially with the fast-changing breakfast television environment.

Source: Daily Telegraph

2 Responses

  1. I remember when Packer took that show off the air, well, who doesn’t and I couldn’t have agreed with him more. Thats power, being able to ring a station and demand a show be changed mid-airing. And I guess thats where TV is heading in the next 20 years, personalized viewing. Digital offers so much potential.
    As for Leckie hating the show, theres a few assumptions you could draw from that, but its funny when a “mature” aged guy who has a hand in programming dislikes a show thats demographic is defiantly not aimed at him.
    I cant wait for future telly 🙂

  2. Mr Meakin says the Night Cap wasn’t a money earner.. did he really think it was going to be rolling in cash in the first place? Given that the HD channels can’t (yet) be measured in the ratings and the relatively small number of viewers with HD tuners, how did they think it was going to be a money-earner in the short term? Did they honestly think advertisers were just going to line up and throw money at it with no ratings data to back it up.

    Also, the last paragraph should refer to Boland looking after *breakfast* instead of prime-time?

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