Those ads with fake beer and banks sure did the trick. The Gruen Transfer had an impressive debut with 1.287 million people nationally last night. It won its timeslot, beating new episodes of House, Cold Case and Criminal Minds.
It was the highest-rating launch for an entertainment program on ABC1 since 1991, when people meter data was introduced, out-rating Kath & Kim’s (1.146) debut in 2002.
Wil Anderson said today, “I’m just glad people watched the ads and didn’t use them as an opportunity to go to the toilet or get a biscuit”.
The show attracted 421,000 in Sydney, 402,000 in Melbourne, 205,000 in Brisbane, 95,000 in Adelaide and 164,000 in Perth.