TEN revolution not quite a resolution
Network TEN boss Grant Blackley has indicated that despite networks being allowed to launch a new free-to-air channel from January 1, TEN is unlikely to take advantage of the climate until later in 2009.
The three commercial free-to-air networks will be given the opportunity to broadcast a new standard-definition channel independent from their main channels.
“We’re capable of launching from January 1 (but) I don’t think any network has said they will physically launch on January 1,” he told The Age.
Blackley said TEN would launch the new channel would require enough unique content and advertising.
“I wouldn’t put it past that some months thereafter (January 1) I think there’s some valid consideration to launching your primary schedule on your SD, HD and analog platform, and soon thereafter possibly launching your additional channel,” he said.
Seven declined to comment on whether it was unrealistic to expect its new channel to begin on, or soon after, January 1.
“We’ll announce our launch date closer to the date of our launch,” spokesman Simon Francis said.
Source: The Age
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