Comments on: Fortune smiles on Nine as TEN tumbles

By: CJM

CJM — Mon, 30 Jun 2008 05:48:00 +0000

I know it can be confusing. It’s just that in the U.S. now all media reports on the ratings include the 18-49 figure as being equally important to the total people figure because that is the only demographic advertisers care about, so it makes sense to report those figures as well.
Here in Australia, SEVEN and NINE focus on the 25-54 demographic, and TEN only care about the 18-49 primetime (6pm-10.30pm) commercial share because that’s the focus of their business…and that’s where most advertiser dollars are spent, which is the whole point of ratings anyway.

By: David Knox

David Knox — Mon, 30 Jun 2008 01:37:00 +0000

You're right they are the focus of my site. I think, on the whole, viewers / readers are more interested in overall figures while advertisers are focussed on demographics. I realise that isn't always the way TEN would like to see it, but total figures is standard across most media ratings articles.

Actually not all the networks supply the same info so it's crucial I have consistent info. For that reason state figures are also not published here. If you want to start emailling me demos on Sunday mornings for all five networks I'll give it some thought.

On Monday TEN supplied the following:

Five networks
6pm-midnight
Network 18-49 16-39 25-54 Ppl 50+ Ttl Ppl
TEN 25.5% 28.8% 22.7% 10.9% 19.9%
Nine 28.8% 28.5% 29.7% 29.2% 28.8%
Seven 27.4% 26.3% 27.8% 28.2% 27.7%
ABC 12.0% 10.0% 13.5% 25.4% 17.5%
SBS 6.3% 6.4% 6.3% 6.3% 6.0%

Again it's a lot to take in which is why total figures will always be my focus.

By: CJM

CJM — Sun, 29 Jun 2008 08:07:00 +0000

While total people figures are the focus of your ratings reports, David, I would love to read at least a mention of the demographics for each network. All networks report demographics in their press releases…and while it is a nice ego boost for a network to win in total people, it actually doesn’t mean alot to an advertiser when they target a particular audience for their product.
I’m just suggesting, that to be fair, wouldn’t it be nice to include some demographic results when reporting the ratings results each week?

By: KnoxOverstreet

KnoxOverstreet — Sun, 29 Jun 2008 06:02:00 +0000

Nine are powering ahead and look like possibly winning the year. They really do have the best shows so it’s not surprising. Should easily win next week too with the SOO decider and also the legends game on Tuesday night.

By: RichoTB

RichoTB — Sun, 29 Jun 2008 04:15:00 +0000

Wow, I forgot about that. Nine automatically has it in the bag for next week now, unless they tie with 7.

By: roosterboy60

roosterboy60 — Sun, 29 Jun 2008 03:53:00 +0000

That and Nine has the State Of Origin decider this Wednesday Night to.

By: RichoTB

RichoTB — Sun, 29 Jun 2008 02:49:00 +0000

Nine are going to be hit hard next week with Sea Patrol and one of their beloved Ramsay shows getting sunk to hiatus status. Sadly, that Farmer dating show and Celebrity Singing Bee are likely to be adored by the masses of unintelligent drones who will watch anything Nine drops in a primetime slot.

By: Benno

Benno — Sun, 29 Jun 2008 01:32:00 +0000

I’m proud of you ten, I knew you could do it!