Idol journey ends for Telstra
Telstra has chosen not to renew its sponsorship of Australian Idol this year, following a 19 percent slump in viewing numbers last season.
Procter & Gamble, which makes products including Head and Shoulders, Duracell, Braun, Pantene, Oral-B, and Pringles, has also discontinued its involvement.
But TEN sales officer Vance Rothringer yesterday announced Sony Ericsson as a new ‘top tier’ sponsor.
McDonalds, Mazda and Cadbury Schweppes have all renewed their sponsorship.
Source: Australia.TO
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ah, idol, tens other franchise that is being allowed to die a slow painful death…I dont see this doing any better this year than it did last.its old and tired and needs to be put out of its misery
eh.. here i thought telstra pulling out would kill it..
boycott sony ericsonnnn!!!!
It means Ten has to find another company to provide the voting lines. Hutchison Telecom (3) is already involved in Big Brother, so it’s likely it will be Optus again (it sponsored So You Think You Can Dance).