An interesting item surfaced yesterday in Crikey suggesting that TV Week circulation has fallen.

The ACP magazine has reportedly dropped 9% of its audited sales in the year to June, down 23,545 copies.

There is speculation the move to online nominations and voting for the Logie awards may have cost the magazine valuable circulation.

Its weekly circulation is now 238,517.

Crikey theorises that with alternate Logie voting options, TV Week is no longer a must buy for its target audience of young females.

TV Week’s drop mirrors plunges in other major titles for ACP including Woman’s Day, The Australian Women’s Weekly, Cleo, Cosmo, Ralph, FHM and NW.

But ACP Magazines chief executive Scott Lorson was more upbeat, saying “Australian circulation and readership results continue to be among the highest in the world, reinforcing Australia’s seemingly irrepressible appetite for magazines.”

“The latest results reflect a solid outcome in light of the deterioration in consumer confidence. The magazine industry is now entering a phase of unprecedented marketing and launch activity and is well placed to benefit from improvements in the underlying economic environment.”

Source: Crikey