Updated: Channel Seven’s broadcast of the AFL Grand Final was the biggest television audience of the year -outside of its own Olympics coverage.
The biggest audience tuned in for the end of the game, when a whopping 2.58m viewers watched Presentations. Seven has merged its separate listings for Presentation, Post Match, Pre Match, and actual match to ascertain an average audience of 2.49m. It peaked at 3.86m across metro and regional audiences.
In Melbourne alone 1.29m viewers watched the match, followed by Sydney (331,000), Perth (329,000), Adelaide (305,000) and Brisbane (232,000).
The previous biggest non-Olympic audience this year was the Australian Open final (2.35m) which was outside of ratings. The third State of Origin match hit 2.14m.
The 2005 Grand Final won by the Sydney Swans remains the biggest AFL audience with 3.39m while Beijing’s Opening Ceremony remains the year’s best with 3.31m viewers.