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90210 wins full season

90210 becomes the first show of the US Fall season to win a full series.

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America’s CW has added nine additional episodes of 90210‘s original order of 13, bringing the total order to 22. This makes the teen soap the first series of the 2008 Fall season to win a full season, after only 3 episodes have aired.

Following its 4.9 million viewers – the highest-rated series premiere in the CW’s two-year history – it dropped in its second airing but recovered last week to 3.3 million viewers. That was enough of a vote of confidence for CW, despite mostly disappointing reviews. It seems holding off previews to critics may have worked in its favour. That won’t go down well for future shows…

“The successful addition of 90210 has taken The CW another step forward in building a cohesive schedule that defines this network as a destination for young women with shows that get our audience talking -and watching,” CW’s entertainment president Dawn Ostroff said.

In Australia the show scored with its teen demographic in the first week for Channel TEN and held a significant slice of them in the second week. Last night it only aired in Sydney and Brisbane, but Melbourne, Adelaide and Perth have double eps next week.

Meanwhile former Gilmore Girls co-exec producer Rebecca Kirschner has come on board as an executive producer.

Source: Variety, Hollywood Reporter

5 Responses

  1. I’ve watched all of the episodes that have aired so far but not much has really happened. I hope it gets better but even if it does, it’ll never be a show I could love. I’m just not a fan of these type of shows unless there’s something really worthwhile in them.

  4. Good to see Rebecca Kirschner is on board, might improve things.

    Combined ratings will be interesting next week, David will ch10 do a double of Burn Notice to show the last 3 before GNW comes back?

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