Cheer up Tom Williams, Channel TEN is crying a lot more than you today after Australian Idol’s lousy Monday performance in the ratings.
TEN finished fourth again (it seems to be pretty regular for Mondays) with just 15.5% share for the evening. Only 893,000 viewers tuned in for the verdict show. Not only was it beaten by The Force, Border Security, Top Gear Australia and Australian Story -it was even beaten by Top Gear Australia in the all important 16 – 39 demographic.
Worse was to follow with 90210 attracting only 616,000, but a better grip on 16-39yos finishing #4 overall for the night in that demographic.
Meanwhile, Top Gear Australia managed 933,000 which was down on an old UK version the week before (939,000). Given all the hype, the network would have been hoping to crack the 1m mark.
Nine should be pleased with 709,000 viewers average for a four hour miniseries. But despite a significant drop for Border Security it was Seven’s night again.
For the second week running, Idol sent TV Tonight photos of a tearful 16yo eliminated from its show (3 of Tom being consoled by Marcia). While it may be the moment of drama captured, it seems a merciless way to publicise the show. Where was the photo celebrating his achievement for making it so far? What does this say about the show’s editorial position?
Meanwhile, calls to lift the age of reality contestants from 16 to 18 go begging….