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9021-0h dear. TEN drops teen soap.

Another show disappears in a puff of smoke to return "later in the year," network speak for out of ratings.

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Less than a week after dropping Taken Out from its schedule, Channel TEN has now yanked 90210, including plans to slate the show on Friday nights from next week.

Only five of the episodes have aired.

The show started in Australia with a double episode attracting 837,000 and 666,000 in early September. This week it averaged 616,000.

TEN had already announced a move it to Friday nights from next week, replacing it with Supernatural, but that now won’t happen. TEN maintains that it still believes in the show and it will return later in the year.

In the US, the show had a strong launch as the highest rated series premiere ever for the CW Network in the 18-49 demographic. Within three weeks it won a full series, the first of the new Fall season. As a fasttracked series, TEN had not been able to preview the drama before scheduling it -one of the downsides of fasttracking.

After its US premiere, TEN’s David Mott said, “Rarely do you have a show with such great global buzz and we’re confident come Tuesday morning we’ll be crowing our own rating victory.”

TEN will air a movie, The Bourne Supremacy at 8:30pm on Friday October 10 and United 93 October 17th.

76 Responses

  1. Whether 90210 is your cup of tea or not, it’s disgusting that Channel 10 keeps stuffing around the very fans it needs to continue to show any soap. To build an audience you actually need to keep the audience by keeping a consistent timeslot. To axe, change or delay only after 3 viewings and then to have one more shown then dropping it will only alienate the very people that a station wants to keep loyal!

    90210 isn’t the only show that this type of thing has happened to – and Channel 10 isn’t the only station that does this, it just happens to be the worse offender.
    .

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