9021-0h dear. TEN drops teen soap.
Less than a week after dropping Taken Out from its schedule, Channel TEN has now yanked 90210, including plans to slate the show on Friday nights from next week.
Only five of the episodes have aired.
The show started in Australia with a double episode attracting 837,000 and 666,000 in early September. This week it averaged 616,000.
TEN had already announced a move it to Friday nights from next week, replacing it with Supernatural, but that now won’t happen. TEN maintains that it still believes in the show and it will return later in the year.
In the US, the show had a strong launch as the highest rated series premiere ever for the CW Network in the 18-49 demographic. Within three weeks it won a full series, the first of the new Fall season. As a fasttracked series, TEN had not been able to preview the drama before scheduling it -one of the downsides of fasttracking.
After its US premiere, TEN’s David Mott said, “Rarely do you have a show with such great global buzz and we’re confident come Tuesday morning we’ll be crowing our own rating victory.”
TEN will air a movie, The Bourne Supremacy at 8:30pm on Friday October 10 and United 93 October 17th.
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it’s musical chairs only with TV shows! When will this madness stop!!!!!!!!!!!
yay
Why on earth do we want to watch a remake of a show? And a stupid one at that???
….and their credibility goes down one more notch.
what happened to those days where they just kept a show going and didnt axe them all the time? Or was there never such a day?
I wish they’d just play a show out, instead of axing it and then bringing it back later. If they havent realised, fans will just go watch the show on the internet, making ratings even worse when they bring it back.
Gosh! Will the networks ever learn??
I hate how they hype shows up, get use interested than yank them weeks later, 90210 is just another in a long line and again we’ll fall behind the US. And what is later in the year, December? As we only have a few weeks left in the rating year.
9021(annoyed grunt)!
Well, maybe its a sign that Australians liked the old 90210. This one is too… slutty. I guess that appeals to the American Demographics.
I can understand why they’d move it. I mean, it was a perfect time slot which such low rating…
I was expecting a good show… pity that.
umm. the reason why this show was yanked was because no-one watched it. TV networks are businesses and it is about profits and market share, so thry’re not gonna “stick by a show” if it doesn’t rate. See, its simple.
I don’t really blame the low ratings. It’s aimed at teenagers, no one really older. Surely they don’t think anyone over 30 would be interested?
I was one of the people who was attracted by the show. I’m not too fussed at them pulling it off though. I knew it would happen.
But, would it really hurt to try one episode at Friday to see how it rates then? Surely, it can’t be that much worse.
Excellent. At least they’re getting rid of some of the rubbish. What a terrible show!! The US may be happy with inferior TV shows, but Aussies are clearly not impressed.
Ron - Thanks captain obvious.
Brilliant, I’ve been meaning to watch United 93…
I wonder how old the people commenting here are? A group of teenaged girls I know absolutely love it and will be devastated to hear that it’s been dumped already. They’d even started organising 90210 parties to watch it together each week! I’m not sure how many people TEN expected to watch a series aimed at teenaged girls, but it’s a real shame that they’ve dumped it already.
Does “fast-tracking” cost more to the networks than the old fashioned way? Or does it cost the same? Surely a movie will rate the same or even less, and is less likely to earn the network any more $$ in commercial revenue, so I’m left wondering what’s the point in it all? All you end up doing is alienating whatever audience (at least 600,000 of them) there is, and still losing a ratings week…
I suppose if it’s not a first run movie they’ve already paid for the transmission rights, so whatever ratings and ad revenue they get is free… I’m only guessing here, but that sounds right in my head
Somehow I feel this is going to end up in the 10:30pm Friday night TEN HD slot.
bring it bak in summer! great! but i dont care… the new episode is on the net rite now…. to put it simply SHOVE IT TEN!
@ron just because a show rated poorly doesn’t make that show a bad one.
Think Season 1 Seinfeld or Freaks and Geeks.
Why in the world did they fast track something if they knew it only had an appeal to teenagers? Networks wonder why we resort to downloading when they treat every show that doesnt rate really really well like this.
I think it’s pretty clear Ten weren’t able to preview the series before they aired it, otherwise they would have known it wasn’t Monday night material. They must have been expecting something along the lines of The OC or even the original 90210; a drama with storylines and characters of all ages that appeal to a somewhat wider demographic.
The new 90210 is strictly a teen-only deal, the characters are younger than most prime time teen dramas would dare to go and the stories are pretty much limited to ‘my first crush’, ‘my first boyfriend’, etc. The few adult characters have what feels like one or two pointless go-nowhere scenes per episode, and it’s always as support acts for the kids, no in depth stories of their own to appeal to anyone older than 25 max. Shannen Doherty and Jennie Garth are completely wasted, it’s like they rock up to the set, say a few lines and go home with their big paychecks. Easy money. Where are the old-school catfights?
90210 did so well in the US because the CW is a teen-orientated network, Ten needs shows which appeal to a slightly more broad demographic, and 90210 isn’t that. Ten shouldn’t ditch it completely at this point, it’s appeal is limited to teens but teens love it, and now they’re hooked, they won’t bother waiting for Ten to air it in a few months or next year. Aussie teens are tech savvy enough to just start downloading it from here on in. But then the dilemma of having to pay through the nose to fasttrack a show with poor ratings that’s just going to sit in the graveyard Friday night slot.
90210 american ratings are going down the toilet its now lost 50%of its audience, now under 3 million even gossip girl is out rating it.
Carta,
Im in my mid 20’s and I hate 90210. From the looks of the girls on the show (obvious eating disorders) teenage girls should be Discouraged from watching this rubbish.
On the show’s “success” in the US.
It’s not really been a success. Ep 2 dropped 35% from the premiere.
It’s now averaging about 3 million viewers and comes 5th in its Tuesday night slot behind ABC CBS Fox and NBC in both overall viewers and 18-49
To put that in perspective Housewives gets 20 million viewers, Greys about 18 million, House about 12 million and Heroes 10 million.
For CW (which gets SBS sizes ratings) it has been one of their higher rating shows . But their bar is pretty low
I’m must say amazed that Mean Girls wasn’t choosen to replace 90210!
Doomed! You heard it from the Kitten first
Seriously, though, this was never, ever going to work. I could tell that without having seen a frame of the show, that’s how pointless it looked on paper. And once I saw a bit of it, well, put it this way, I’m surprised it lasted as long as it did.
I’m just glad Supernatural and Good News Week are returning to Mondays… Now if only they bought back the other part of GNW… which is GNW Nightlite…. hey maybe they could try putting that in the Friday nite timeslot… come on ten… give it a go!
Time to increase my usage cap for my ISP (again). 90210 torrents here I come. I thought the whole point of this fasttracking was that we wouldn’t obtain the shows the other way (and for me, I’ll wait a week or so rather than download it).
* sigh *
*sigh* I guess I have to believe it now
Commercial tv networks are going into slow decline, along with newspapers and magazines. The Internet has killed them all.
I never intended to watch this show, but it’s current situation is precisely why I don’t watch any new tv shows now. I’ve been burnt in the past by enjoying a brand new series only to have it cancelled in Australia while it still continues on just fine in America. I just wait until it come out on DVD now, although I quite understand why so many Australians download American tv shows. Not only do we usually have a longer wait, but we’re always left never knowing if/when the powers that be at the networks will allow us to watch an entire season.
OK, I am not a teenage girl but I have to admit to being a fan. I grew up with the old series and as a father of young girls, I have found myself hooked on the new. For my daughters there are the young characters and a chance for us to talk as a family about the issues they face. For me, there are the older characters and the reminiscent fun of enjoying seeing them on tv again. Sure, the show lacks the wit or character depth of The OC, but it was never meant to be more than a soap opera. And when compared to the other soap on our televisions at night, it is far superior.
To those who say the girls are too skinny and set a bad example, I say “Great”! Use this as an opportunity to connect with your own family. When was the last time you sat around the tv and actually TALKED about what was going on.
90210 is not a cultural phenonenum. It’s a teen soap. To pull it from our televisions sends a signal that Channel 10 ( a station which has sold itself largely on its credentials in catering to a younger audience) has little real interest in developing its young viewers. Perhaps they have forgotten the age old rule of sales - “It is easier to maintain an existing customer than win a new one”
OMGGG i cnt belive thiss i love that showwww!!
i hate it wen they do this!
i kno heaps of ppl who watch 90210 n they love itt..
there r gonna be sum reli unhappy ppl if this show gets axedd!
xx
lol @ justin - give it a few weeks - im pretty sure we’re bound to see mean girls / about a boy pretty soon. My money says we’ll have mean girls inside 4-6 weeks
I definitelly saw this one coming. I liked the show because it reminded me of The O.C. However, I don’t like the 8.30 time slot… i think its too early and they should move it to a 9.30pm time slot.
Why can’t there be a law for networks (especially TEN) that once they decide to air a show… they must air the whole season!. This way they will be taking a risk at what they think will get them ratings and not just pull it off whenever they feel like it.
This is the first drama show i have watched since The O.C and i was finally hooked… but then TEN decide to pull it off. Shame on you… Seriously!
They should’ve waited until the lead character lost her virginity. That’s when the orginial 90210 got big ratings - when Brenda and Dylan slept with each other. And they needed more Steve Sanders type parties - my greatest wish was to be invited to a party like his.
” As a fasttracked series, TEN had not been able to preview the drama before scheduling it -one of the downsides of fasttracking.”
It doesn’t take an idiot to realize just what kind of a show it is. It’s exactly what I expected it to be. Most of the things 10 show are meant to be hip and cool so them picking up 90210 wasn’t a surprise in the least. They knew what they had on their hands.
Seeing this show prompted me to hire out the original series (I only started watching from Season 5 after it’s peak) my local video store had season 3 for rent and I’ve been having a grand old time watching it - quite the addictive soap but dated. Ten should get this and run it (or melrose place) in a late night slot.
And sadly given their ratings they should hold off their entire schedule until summer - they are going woefully at the moment. It’s like they never had a plan beyond the first three months this year.
It has good and bad episodes … that latest one was very good!
Once again the idiot programmers have not given it a fair go … and they need to get more of the original cast back as guests … they have mentioned Dylan so it would be a big boost to get him to appear!
Jack!
Luke Perry has flat out refused.
I think 10 should stay clear of CW shows from now on due to the limited demographic appeal.
I also think 10 made the final blow to it mainly due to idol running late.
“Meanwhile viewers of 90210, Burn Notice and Torchwood were forced to wait an additional ten minutes for their shows - a risk indeed when some of them are barely registering decent numbers.” - http://www.tvtonight.com.au/2008/09/australian-idol-verdict-show.html
there seems to be alot of haters here. if you dont like a TV show, dont b*tch and moan about it, go and do something constructive instead of watching TV. it seems alot of you sit on your computer and criticise television networks when maybe the problem is that you rely way too much on TV for entertainment. there are heaps of social sporting teams you can join which play on weeknights for starters…
I’m not in the demographic but I liked the show, like others have said the biggest problem with taking it off is the very demographic that watches it will fine other ways to get it and when it comes back in the summer it’s likely to rate even less.
great!
Ironically, I decided not to watch the show for fear Channel 10 would take it off air after a few weeks!!! Although I thought it’d go to digital. LMAO. I’m glad I didn’t bother, and downloading this is a little too much…
Sigh of relief.
Of course Ron is right, TV is about ratings, but where Channel 10 keeps screwing up is by hyping up a show so much, then putting in on for one episode, then swapping shows and times around like ‘musical chairs’ as someone said. How can they possibly expect to build up a fan base if they can’t provide any consistency for the viewer? They just alienate viewers by taking off shows that some people really like, without ever giving them a run.
They also throw people out with their wacked out time slots, e.g. Idol going for 70 minutes instead of 60, which means some viewers who tune in to shows that on every other network would start at a ‘normal time’ of 8:30pm, actually start at 8:40 on Ten, so i’m betting in the 10 minutes of confusion, heaps of people have assumed their show isn’t on and swapped channels. Ten just needs to give shows a bit of a chance and stop swapping them around and yanking them off or they’re never going to win over any viewers, let alone ratings.
You can never count on anything you want to watch to ever be on Ten, they don’t care whether the viewer knows that their show has been moved, or interrupted, or cancelled due to the golf or something like the other channels do. Ten sucks basically lol. That’s what happens when Australian’s stop owning the media in Australia, que the success of Channel 7.
I’m not in love with the show, but I have been watching it.
These sort of moves are what drives people to downloading. Ten probably don’t care if people download the rest of the season of 90210, but why should I trust them not to do the same for Californication and the other shows I am watching fast tracked.
I think if there is only one network which can’t afford to annoy fans it is ten, as they target younger audiences who know how to use torrents and the internet to get their shows. Although the younger skewed shows that get screwed around by all of them will eventually get lower ratings. Seven and nine target slightly older audiences, but the older they target, the less revenue they will get. I guarantee idol on ten makes a lot more than dancing with the stars on a sunday night, with roughly the same figures. So the more younger people they annoy, the less money they will make, and the ratings appear evidence of that (unfortunately not for 2 1/2 men…..yet).
Oh
I was quite enjoying this. At the same time I knew it wouldn’t last long. When a network doesn’t want to send out a preview you know something is amiss!
re Anon Female - why would you come onto a tv website and criticise its readers for watching ‘too much tv’ ? The people here obviously enjoy tv on a different level than you, not everyone wants or needs to join a sporting team!!
PS Love the site Dave!
This is crap, it is such good show, and i look forward to my monday nights to watch it. It just shows, that channel 7 have all the good soapies like ugly betty, greys and private practice. Chanenl 10 screws it up all the time - last time with one tree hill.
Hey David, are you working for TV.com now? Because the same story (with a few altercations) appeared on the new regionalized version of the site, with your name in the by-line.
First it’s Mean Girls, that a week or so after that it’s Clueless/How to Lose a Guy in Ten Days… (they like that one; it reminds people of what channel they’re watching)
You people talking about the limited demographics of teen dramas don’t know what you’re talking about. The original BH90210 had an average US viewer age of 30, and The O.C. one of 29.
Yes Alex, been writing for them for months, all of the media is on my About page. Big news is likely to pop up in a few places.
That may be true Jack but we all know Ten doesnt rely on that audience for their teen drama’s. sad but true.
I’m over 30 and was really enjoying it, especially since Brenda and Kelly were on it.
Also I was a fan of Taken Out which got pulled without warning.
What the heck is wrong with you Channel 10!!
Damn Chanell 10, As a fan of the old show, I loved it. I don’t think that Jennie & Shannon were wasted, they had been intergrated nicely. The only problem with this show was that they tried to do a whole lot really fast, it would have been better to give some of the characters time to develop instead of thrusting story lines on all of them. Remember Donna & David were only support chaarcters in the first season ofthe original. Offcourse I wish 10 would have given it time to develop also….
Summers looking good for returning shows that were dropped…but how long will they last then…?
Nooooo!!!!! Damn you Channel 10! Have you been taking lessons from Evil Nein?
I’m not a teenager (sadly far from it), but I loved, loved, LOVED the original 90210 when I was a teenager and watched the new version too. I was annoyed enough when the voiceover on Monday night said 90210 was moving to Friday nights, now I find out it’s been banished to “later in the year”. Yeah right. Much like Veronica Mars was, eh? (And yes, I know they eventually put it on the HD channel, but by then I had downloaded it and bought the DVDs) Grrr and argh.
Why do they bother fastracking programs when they generally end up scrapping the shows after a few episodes? Channel 10 is making a habit of this & it is very annoying!! I’ll definitely be thinking twice about watching any show that is fast tracked on Channel 10.
Nononono
i know so many people that watch it though
when will it be back!
everybody is just going to watch it on the internet
URGH
stupid channel 10
hardly any of there programs get good ratings
Fast tracking 90210 has nothing to do with it. The producers did not release a preview before the premier so no-one had a sneak peak - here or in the US.
What else has been dumped on Ten?
And Seven have generally just bumped their fastracked stuff to late night yes?
Seven fasttracked Bionic Woman at 8:30 last year, plus Heroes and Prison Break at 8:30 / 9:30. Heroes will be 8:30 next week. They have more local content early in the evening than the rest.
Ron, any business that keeps treating its customers like Ten and Nine treat their audience would go belly up in no time. The customers will go elsewhere to satisfy their needs. That’s exactly what is happening now with our commercial television.
What was the last new scripted TV series from the US / UK that gave Ten a ratings victory? I wonder why. Personally, I haven’t tuned into a new series on Ten for a year, because I’d had enough of their spastic schedule and disregard for the viewers. That’s why I didn’t bother to tune into Californication, Women’s Murder Club, Burn Notice, Psych, 90210, Dexter… Although I enjoyed Dexter on DVD and am loving Psych which is now on the ratingless 10HD.
As far as 90210 goes, most of the pre-premiere buzz involved the members of the original cast. I wonder if CW didn’t send previewes because the public would realise that the original cast is not as prominent in the new show as CW has let everyone believe.
Exactly Irastev, i find it difficult to name the least contemptuous network, as seven is easily up there with nine and ten. I purposely didn’t tune into journeyman when it was on in the summer, but ended up watching it through other means, and it was pretty good. Sure, it wouldn’t have given the ratings during ratings season here, but it was on in summer, so one would have expected that it would stay for the full season. Yes, it did move to HD, and i do have access to HD, but who is to know exactly what they will do with it.
Journeyman started out crap but really found its legs around episode 3. I liked it - but then it was axed. The story arcs like the FBI Agent finding out Dan’s ability were really well done.
Yeah I must admit it did start out a bit boring for about the first 6 eps, but i almost always stick with a show until the end. Interestingly, the lowest rating episode, the second last one, was the best episode of the series.
I cant believe TEN would do this.
Its is the only drama on commercial tv that us teens can some what relate too.
I hope FOX 8 or another channel picks it up.
I am so annoyed at ten… can they not give TV shows a chance. I mean 5 episodes is hardly giving something a chance. The writers are still getting into the swing of things and the actors into the characters. Ten has a bad habit of pulling shows. I remember back a few years ago when ten picked up a new show called “The OC”… they did the same thing… aired a few eps and then pulled it because it wasn’t rating well enought and what do you know it was a great show after the actually gave it a chance. Ten to often say something will “return later in the year” and they never seem to return. Look at One Tree Hill… that has never seen the TV here and people have to buy it on DVD, or Charmed for that matter….. the final series never aired after it was pulled to “return later in the year” and if it did return I never saw one ad for it or one mention of it in TV week. Come on ten give new shows a chance and PULL YOUR HEADS IN.
Lots of disappointment from viewers……The OC point is a good one. Nine found the same thing with Two & Half Men and Frasier.
One Tree Hill moved to Ten HD.
You are up against South Park and Bogan Pride on SBS.HOW CAN 90210 compete against that.
what i mean to say is.
channel 10 and fox8. they have a deal with all their Fox type shows. plus most of their shows anyways. i know 90210 isn’t a fox show anymore. it’s a CW show. but so is supernatural, gossip girl and smallville, and they r all on fox8. what I’m saying is. would it be great if fox8 reinvented itself (yet again) to make it a more teen orientated network. i do watch my fair share of TV (and about 100 other peoples fair share too). fox8 is a good channel in the long run. i mean. animation domination, all those teens dramas. plus the adult dramas, like bones, and 24. and soon to come is dollhouse. which is supposed to be awesome. 90210 would go perfect on a tuesday night. with gossip girl the best years. and others. also another teen drama i like. friday night lights:). except IT’S SO DAM MOVEY. lol. but yeah. imagine it.
tuesday night. 7:30 = America’s next top model 8:30 = Gossip Girl 9:30 = 90210 10:20 = The Best Years
I didn’t watch this but it just proves Ten’s unwilingness to stick with programs to see how they turn out. Some of the best and most successful programs have started out with cult viewings - Little Britain, Doctor Who… and look at them! At least Ten didn’t axe Flight of the Conchords, but putting it on in a random late Sunday night time-slot probably didn’t help its ratings.
My first experience with Ten ruining a program was Torchwood. They were unwilling to give Series One a chance, and now Series Two (which is so much better!) is on late on HD. And that, my friends, is what Amazon’s for…
This is utter crap.. out of all the shows on T.V the one show that is aimed at a teen audience is canned and all you people saying that it is aimed at one age group who cares you get to watch all that dancing with the stars crap and the medical shows and stuff let us have one show that we can watch and in some ways more then others relate too…
dealing with divorce
thinking about having sex relationship issues and other things watch it you might learn something about ur kids and how they deal with things.
Just another reason we download most of the TV shows we watch. Get them quicker, no ads and no hassles like these. We hardly watch free to air TV these days. This is just one of the the reasons why.
As for Fast-Tracking, we’ll still see episodes a week earlier than free to air.
This is absolute rubbish on Channel 10’s part, can’t you just let a show stick around for a full season, instead of taking it off the TV without us seeing it properly!! It was like prison break, and now it’s finally back on!!
Pathetic Channel TEN!!