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	<title>Comments on: ABC beats TEN as Seven wins</title>
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	<description>Australia&#039;s leading TV blog</description>
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		<title>By: michael</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-64936</link>
		<dc:creator>michael</dc:creator>
		<pubDate>Thu, 23 Apr 2009 01:52:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-64936</guid>
		<description>thats sad</description>
		<content:encoded><![CDATA[<p>thats sad</p>
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		<title>By: Neil</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31362</link>
		<dc:creator>Neil</dc:creator>
		<pubDate>Mon, 06 Oct 2008 10:33:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31362</guid>
		<description>You see heaps of ad&#039;s if you watch Channel Ten then you might see the ad&#039;s, but considering their now recording some of their worst audience share&#039;s ever then it&#039;s little wonder Californication just recorded it&#039;s lowest numbers ever
It is being showed later that last year, but only by 30mins...it doesnt explain the massive slump

Bee, whilst that sounds like a good plan, TEN need something fresh and not another re-used series
But Scrubs sounds great to me (and has potential with more new ep&#039;s on the way)</description>
		<content:encoded><![CDATA[<p>You see heaps of ad&#8217;s if you watch Channel Ten then you might see the ad&#8217;s, but considering their now recording some of their worst audience share&#8217;s ever then it&#8217;s little wonder Californication just recorded it&#8217;s lowest numbers ever<br />
It is being showed later that last year, but only by 30mins&#8230;it doesnt explain the massive slump</p>
<p>Bee, whilst that sounds like a good plan, TEN need something fresh and not another re-used series<br />
But Scrubs sounds great to me (and has potential with more new ep&#8217;s on the way)</p>
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		<title>By: Amir</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31328</link>
		<dc:creator>Amir</dc:creator>
		<pubDate>Mon, 06 Oct 2008 07:38:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31328</guid>
		<description>I don&#039;t think axing Idol is a good thing to do...I mean, they&#039;re getting 1.2-1.3 million on Sunday&#039;s shows. I just think they need to completely re-format the show. It&#039;s gotten old, boring and tired. I think audience still like the idea of choosing an idol etc, it&#039;s just the judges, elimination format, themes etc. that lets it down.  It&#039;s just, not the way to go if they&#039;re thinking of axing it. But DEFINITELY change the show around. And not Big Brother style, because that was not different at all. Take risks, Ten, come on. 

Also, what are you talking about Neil?! I&#039;ve seen heaps of ads by Ten for both Californication and Supernatural.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think axing Idol is a good thing to do&#8230;I mean, they&#8217;re getting 1.2-1.3 million on Sunday&#8217;s shows. I just think they need to completely re-format the show. It&#8217;s gotten old, boring and tired. I think audience still like the idea of choosing an idol etc, it&#8217;s just the judges, elimination format, themes etc. that lets it down.  It&#8217;s just, not the way to go if they&#8217;re thinking of axing it. But DEFINITELY change the show around. And not Big Brother style, because that was not different at all. Take risks, Ten, come on. </p>
<p>Also, what are you talking about Neil?! I&#8217;ve seen heaps of ads by Ten for both Californication and Supernatural.</p>
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		<title>By: Bee</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31312</link>
		<dc:creator>Bee</dc:creator>
		<pubDate>Mon, 06 Oct 2008 06:03:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31312</guid>
		<description>Maybe Ten should look into buying a show like Will &amp; Grace or Scrubs for the 7pm timeslot - something that was screwed over by another channel and that people are re-living through dvds - the amount of people I know that are Scrubs fans, but they all have to buy the dvds because it got screwed by channel 7. Also, if they start showing Simpsons episodes at  6pm past season 8 (which I must admit they have started doing, with some later episodes coming in last week once it replaced Taken Out). 

They have to start committing to shows. I&#039;m royally p*ssed off about 90210!! I won&#039;t bother starting to watch shows if that&#039;s the way they are going to keep treating them.</description>
		<content:encoded><![CDATA[<p>Maybe Ten should look into buying a show like Will &amp; Grace or Scrubs for the 7pm timeslot &#8211; something that was screwed over by another channel and that people are re-living through dvds &#8211; the amount of people I know that are Scrubs fans, but they all have to buy the dvds because it got screwed by channel 7. Also, if they start showing Simpsons episodes at  6pm past season 8 (which I must admit they have started doing, with some later episodes coming in last week once it replaced Taken Out). </p>
<p>They have to start committing to shows. I&#8217;m royally p*ssed off about 90210!! I won&#8217;t bother starting to watch shows if that&#8217;s the way they are going to keep treating them.</p>
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		<title>By: ILoveMyDog</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31297</link>
		<dc:creator>ILoveMyDog</dc:creator>
		<pubDate>Mon, 06 Oct 2008 05:13:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31297</guid>
		<description>A couple of years ago I rarely used to change the channel off 10 and now I find myself with nothing to watch on any channel!  About the only thing they have introduced recently that I thought was good was their &#039;seriously short ad breaks!&#039;

Totally agree about their promos too - how often do you tune into the show and find that the promo actually has ZERO to do with the storyline?</description>
		<content:encoded><![CDATA[<p>A couple of years ago I rarely used to change the channel off 10 and now I find myself with nothing to watch on any channel!  About the only thing they have introduced recently that I thought was good was their &#8217;seriously short ad breaks!&#8217;</p>
<p>Totally agree about their promos too &#8211; how often do you tune into the show and find that the promo actually has ZERO to do with the storyline?</p>
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		<title>By: Nick</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31282</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Mon, 06 Oct 2008 03:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31282</guid>
		<description>Great point Benno, they need to promote the actual story line and the show and not the characters.   Channel 7 does excellent promos, they make every show seem like a blockbuster movie</description>
		<content:encoded><![CDATA[<p>Great point Benno, they need to promote the actual story line and the show and not the characters.   Channel 7 does excellent promos, they make every show seem like a blockbuster movie</p>
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		<title>By: Benno</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31249</link>
		<dc:creator>Benno</dc:creator>
		<pubDate>Mon, 06 Oct 2008 00:35:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31249</guid>
		<description>They should look at the american promos on youtube. I remember watching a promo for the house episode where they treated a patient in antarctica, and their promo was crap, while the fox one was very well done and created a lot of drama. The worst types of their promos end with something along the lines of:

&#039; What will (some character) do that will make (main character) snap&#039;
&#039;It&#039;s an episode that will change (character) forever&#039;
&#039;(character) is getting a reputation of being a bad (boy/girl)&#039;
&#039;.....you won&#039;t believe.....&#039;
&#039;has (character - especially a cop) crossed onto the wrong side of the law?&#039;

There are so many more dodgy promos. They should also focus more on the story, and less on the character.</description>
		<content:encoded><![CDATA[<p>They should look at the american promos on youtube. I remember watching a promo for the house episode where they treated a patient in antarctica, and their promo was crap, while the fox one was very well done and created a lot of drama. The worst types of their promos end with something along the lines of:</p>
<p>&#8216; What will (some character) do that will make (main character) snap&#8217;<br />
&#8216;It&#8217;s an episode that will change (character) forever&#8217;<br />
&#8216;(character) is getting a reputation of being a bad (boy/girl)&#8217;<br />
&#8216;&#8230;..you won&#8217;t believe&#8230;..&#8217;<br />
&#8216;has (character &#8211; especially a cop) crossed onto the wrong side of the law?&#8217;</p>
<p>There are so many more dodgy promos. They should also focus more on the story, and less on the character.</p>
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		<title>By: slydoggie</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31229</link>
		<dc:creator>slydoggie</dc:creator>
		<pubDate>Sun, 05 Oct 2008 22:44:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31229</guid>
		<description>Totally agree on the promo&#039;s!!  Same promo department doing the same thing over and over and over....get some new voice overs, get rid of the crap &quot;just too much good stuff out there to ignore&quot; station promo and run the programs on time...surely that&#039;s a pretty simple formula?</description>
		<content:encoded><![CDATA[<p>Totally agree on the promo&#8217;s!!  Same promo department doing the same thing over and over and over&#8230;.get some new voice overs, get rid of the crap &#8220;just too much good stuff out there to ignore&#8221; station promo and run the programs on time&#8230;surely that&#8217;s a pretty simple formula?</p>
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		<title>By: Nick</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31208</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Sun, 05 Oct 2008 15:21:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31208</guid>
		<description>It&#039;s simple. The audience is sick of trashy television. I think audience creativity/participation is the way to go. But participation that goes deeper than just texting a number to get Travelina booted out of the house. 

Sites like MySpace etc attract &#039;Generation Y&#039; because the audience gets to create the content. Perhaps a show that involves audience creativity but not necessarily a panel of nasty judges is the way to go. Look at the response &#039;The Gruen Transfer&#039; got on it&#039;s &quot;make your own ad&quot; site -  10,000 videos were uploaded. 

I thought Ten was going in the the right direction with the &quot;Download&quot; but the show is trashy and appeals to the big brother audience. Make a show called &quot;Y Create&quot;  or something, put it on at 6pm and let the audience make it. Get Myspace or Youtube to sponsor it.

Channel Ten&#039;s target demographic are very creative. I say use it. Let the audience make the show and they will love you for it. P.S. Don&#039;t get Kyle Sandilands to host it.</description>
		<content:encoded><![CDATA[<p>It&#8217;s simple. The audience is sick of trashy television. I think audience creativity/participation is the way to go. But participation that goes deeper than just texting a number to get Travelina booted out of the house. </p>
<p>Sites like MySpace etc attract &#8216;Generation Y&#8217; because the audience gets to create the content. Perhaps a show that involves audience creativity but not necessarily a panel of nasty judges is the way to go. Look at the response &#8216;The Gruen Transfer&#8217; got on it&#8217;s &#8220;make your own ad&#8221; site &#8211;  10,000 videos were uploaded. </p>
<p>I thought Ten was going in the the right direction with the &#8220;Download&#8221; but the show is trashy and appeals to the big brother audience. Make a show called &#8220;Y Create&#8221;  or something, put it on at 6pm and let the audience make it. Get Myspace or Youtube to sponsor it.</p>
<p>Channel Ten&#8217;s target demographic are very creative. I say use it. Let the audience make the show and they will love you for it. P.S. Don&#8217;t get Kyle Sandilands to host it.</p>
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		<title>By: nj</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31203</link>
		<dc:creator>nj</dc:creator>
		<pubDate>Sun, 05 Oct 2008 13:55:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31203</guid>
		<description>i looooovvvveeeee packed to the rafters</description>
		<content:encoded><![CDATA[<p>i looooovvvveeeee packed to the rafters</p>
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		<title>By: Bogues</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31199</link>
		<dc:creator>Bogues</dc:creator>
		<pubDate>Sun, 05 Oct 2008 12:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31199</guid>
		<description>Does ABCs figures represent the first screening of an episode or the cumulative audience for a show during the week? Most ABC shows get at least one rescreening on ABC1 and another on ABC2 during the week.

As for Ten, this is one household that is now torrenting 90210.</description>
		<content:encoded><![CDATA[<p>Does ABCs figures represent the first screening of an episode or the cumulative audience for a show during the week? Most ABC shows get at least one rescreening on ABC1 and another on ABC2 during the week.</p>
<p>As for Ten, this is one household that is now torrenting 90210.</p>
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		<title>By: Neil</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31177</link>
		<dc:creator>Neil</dc:creator>
		<pubDate>Sun, 05 Oct 2008 11:28:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31177</guid>
		<description>No way will TEN dump their demo focus - there is absolutely no point in them even attempting to try and and win in Total People, that&#039;s Seven&#039;s ground and one for which Nine can battle them for...what they need to focus on IS winning the demo and by a much larger margin

All networks say that thing&#039;s will drastically change, but things never do...I wouldnt read too much into their promise of &#039;big changes in 2009&quot;...it&#039;s all positive hype to try and make their own situation sound better
They need a new image, new promo, fresh feel, but a new logo is OTT....in the current economic situation, nobody is going to help fund TEN&#039;s necessary cash demands in order to push a whole new logo with the public

TEN needs to actually promote it&#039;s series...unless your a fan, no way would you even know that Californication was starting tonight or that Supernatural starts tomorrow</description>
		<content:encoded><![CDATA[<p>No way will TEN dump their demo focus &#8211; there is absolutely no point in them even attempting to try and and win in Total People, that&#8217;s Seven&#8217;s ground and one for which Nine can battle them for&#8230;what they need to focus on IS winning the demo and by a much larger margin</p>
<p>All networks say that thing&#8217;s will drastically change, but things never do&#8230;I wouldnt read too much into their promise of &#8216;big changes in 2009&#8243;&#8230;it&#8217;s all positive hype to try and make their own situation sound better<br />
They need a new image, new promo, fresh feel, but a new logo is OTT&#8230;.in the current economic situation, nobody is going to help fund TEN&#8217;s necessary cash demands in order to push a whole new logo with the public</p>
<p>TEN needs to actually promote it&#8217;s series&#8230;unless your a fan, no way would you even know that Californication was starting tonight or that Supernatural starts tomorrow</p>
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		<title>By: Nick</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31159</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Sun, 05 Oct 2008 09:33:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31159</guid>
		<description>All Great ideas.  Does anyone else HATE that chicks voice for the promos, she tries to sound sexy but its sooo corny.  Ten definitely needs to shape up next year, they need a whole new look (promos, slogans, voice over people.) and to get rid of the seriously stuff.  Their news, i think, is great and fairly comprehensive yet contemporary for the younger people who don&#039;t want such hard news like ABC.  Hopefully they can produce great new shows next year, or grab some great imported hits.  Start the year off big with their current two big reality shows Dance and Loser, and then continue 09 with consistent, good programs.   but , we&#039;ll see.</description>
		<content:encoded><![CDATA[<p>All Great ideas.  Does anyone else HATE that chicks voice for the promos, she tries to sound sexy but its sooo corny.  Ten definitely needs to shape up next year, they need a whole new look (promos, slogans, voice over people.) and to get rid of the seriously stuff.  Their news, i think, is great and fairly comprehensive yet contemporary for the younger people who don&#8217;t want such hard news like ABC.  Hopefully they can produce great new shows next year, or grab some great imported hits.  Start the year off big with their current two big reality shows Dance and Loser, and then continue 09 with consistent, good programs.   but , we&#8217;ll see.</p>
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		<title>By: Kuttsywood</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31157</link>
		<dc:creator>Kuttsywood</dc:creator>
		<pubDate>Sun, 05 Oct 2008 09:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31157</guid>
		<description>Or would it... These days someone could just as easily check for spoilers online. It also screws up the voting times for programs like Idol, which are listed in AEDT not AEST.

As for Ten, &lt;i&gt;Something&#039;s going on around here...&lt;/i&gt; The BB axing ad, clearly said &quot;we have big plans for 2009&quot;. Whatever those big plans are, as long as it involves dumping the demographic focus, the &quot;teen&quot; look, and rejecting the idea of it&#039;s news being at 5pm, so Ten can target everyone with the emphisis on &lt;i&gt;&quot;Ten News, More news. Less fluff.&quot;&lt;/i&gt;</description>
		<content:encoded><![CDATA[<p>Or would it&#8230; These days someone could just as easily check for spoilers online. It also screws up the voting times for programs like Idol, which are listed in AEDT not AEST.</p>
<p>As for Ten, <i>Something&#8217;s going on around here&#8230;</i> The BB axing ad, clearly said &#8220;we have big plans for 2009&#8243;. Whatever those big plans are, as long as it involves dumping the demographic focus, the &#8220;teen&#8221; look, and rejecting the idea of it&#8217;s news being at 5pm, so Ten can target everyone with the emphisis on <i>&#8220;Ten News, More news. Less fluff.&#8221;</i></p>
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		<title>By: David Knox</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31145</link>
		<dc:creator>David Knox</dc:creator>
		<pubDate>Sun, 05 Oct 2008 07:38:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31145</guid>
		<description>Lots of interesting feedback for TEN here guys! Seems to be a lot of cynicism from the online community. It&#039;s up to TEN to figure out how indicative this is of its wider audience.

Knuttsy, I can&#039;t see how delays would significantly affect figures. No different to Perth really...</description>
		<content:encoded><![CDATA[<p>Lots of interesting feedback for TEN here guys! Seems to be a lot of cynicism from the online community. It&#8217;s up to TEN to figure out how indicative this is of its wider audience.</p>
<p>Knuttsy, I can&#8217;t see how delays would significantly affect figures. No different to Perth really&#8230;</p>
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		<title>By: Jezza</title>
		<link>http://www.tvtonight.com.au/2008/10/abc-beats-ten-as-seven-wins.html/comment-page-1#comment-31142</link>
		<dc:creator>Jezza</dc:creator>
		<pubDate>Sun, 05 Oct 2008 07:02:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.tvtonight.com.au/?p=14190#comment-31142</guid>
		<description>Sevens really bringing it home in the later part of the year! Dissapointed they&#039;re not fasttracking housewives though. . .</description>
		<content:encoded><![CDATA[<p>Sevens really bringing it home in the later part of the year! Dissapointed they&#8217;re not fasttracking housewives though. . .</p>
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