Comments on: ARIA “subliminal ads” breached Code

By: Kate

Kate — Thu, 09 Oct 2008 08:21:14 +0000

I can’t believe they tried to pull off such a trite piece of trickery. What advertiser would want their brand associated with subliminal messaging?

By: Zambora

Zambora — Wed, 08 Oct 2008 13:26:40 +0000

Pray tell what are “significantly heightened compliance measures. ”

Another slap on the wrist. Just like the way , there appears to be a lack of regulation on TV.
the old school method of 7 mins advertising in the hour worked many moons ago..nowadays, we have sublimialads, closing credits cut down to advertise upcoming shows, abnner ads at bottom of screen during movie/show…

Maybe oif penaty was = you break the rules. Your network can’t show any ads between 8-10 pm , that might work.

P.S. David, who is on ACMA (old network execs maybe) and what are compliace measures…

By: Sharpy

Sharpy — Wed, 08 Oct 2008 13:05:40 +0000

I prefer the use of “super-liminal” advertising myself, like Mr T selling Snickers…

It’s nice to see the ACMA handing out a stern slap on the wrist there…. Oh no! They will distribute the investigation report to relevant production staff? Whatever shall we do?? What? They will highlight the code clause in their external production agreements?? With what colour will it be highlighted??? Not yellow… think of the children!!!

By: Tris

Tris — Wed, 08 Oct 2008 12:35:25 +0000

Why didn’t NEW breach the code?

By: Benno

Benno — Wed, 08 Oct 2008 11:53:20 +0000

Unbelievable, not even a fine! That’ll teach em.

By: ali

ali — Wed, 08 Oct 2008 11:26:42 +0000

Unfortunately even more people will watch the ARIAS now – its free publicity for 10.

By: Kuttsywood

Kuttsywood — Wed, 08 Oct 2008 11:09:20 +0000

Statement by Kuttsywood
Do you think Ten will take this ACMA decision seriously…

By: Sephiroth_FF

Sephiroth_FF — Wed, 08 Oct 2008 06:38:02 +0000

“TEN denied it was subliminal or near-subliminal and said its rapid-cut editing was creative and within the boundaries of the Code of Practice.”

Why don’t 10 ever take responsibility for anything? Maybe that’s why the network is so f****d up.

By: slydoggie

slydoggie — Wed, 08 Oct 2008 02:05:04 +0000

If I noticed it at the time, does that mean it’s not subliminal…or am I just a gifted human who can process images at 1/25th of a second!!?? Move over Superman…your days of x-ray vision are numbered!

By: Benno

Benno — Wed, 08 Oct 2008 01:40:30 +0000

There are continuing debates about whether it works or not. Plenty of arguments, studies and results proving both sides. Still, they should have known better.

By: Stephen Bayne

Stephen Bayne — Wed, 08 Oct 2008 01:29:10 +0000

Doesn’t surprise me it doesn’t work. Channel 10 only continue to push things that don’t work.

By: GuanoLad

GuanoLad — Wed, 08 Oct 2008 00:24:46 +0000

Subliminal advertising doesn’t actually work, in the sense of compelling you to buy something. If an image flashes up, it can embed itself in your mind briefly without you realising why, but that’s as far as it goes. Beyond that it’s not really doing anything.

Having said that, I do prefer it if advertising is direct and upfront. I hate awkwardly staged product placement in a regular dramatic show.

By: Glenn Petrie

Glenn Petrie — Wed, 08 Oct 2008 00:17:59 +0000

David, it is nice that you posted that YouTube clip. I enjoyed watching that MW segment.

If Ten seriously learned something , then they wouldn’t have displayed the flash ads.

By: Tanaya

Tanaya — Tue, 07 Oct 2008 23:26:41 +0000

I’ve seen tiny flashes of the Crazy John’s logo during Sports Tonight a few times now. And like Tim, I’ve seen that Nintendo thing on 5th Grader, too.

By: Ted

Ted — Tue, 07 Oct 2008 23:23:42 +0000

Tim – do you mean when they flash the “Nintendo DS” logo behind a the next rotating money prize pool figure? That’s there for a second of two and would think it would be within the threshold of normal human awareness.

By: Tim

Tim — Tue, 07 Oct 2008 22:36:35 +0000

And yet 10 just doesn’t learn. On 5th grader (at least the last one) , i noticed that there was an quick ad in the money area when it was either the principal or stephen curry winning $10,000 (i think it was 10k anyway) i noticed it but had to rewind and freeze frame it to see what the ad was for.