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Seriously D-Day?

As it launches its 2009 programme line-up today, could "Seriously" be banished to history?

Is today the day that “Seriously” becomes a thing of the past for TEN?

Today Network TEN has its 2009 programme launch, first in Sydney, and later in Melbourne, where it will unleash its shiny new line-up and attempt to put the year behind it.

With the exception of a handful of hits (notably So You Think You Can Dance Australia) it hasn’t been the best of years for TEN.

The second part of the year has been worse than the first, with viewers in a wholesale snubbing of the network since the Olympic Games. Dependable brands like House and Bondi Rescue have struggled. Australian Idol, while still tracking with its core demographic, isn’t what it used to be. New temptations like 90210 have been bumped to summer. The 7pm timeslot is a joke.

And let’s not even talk about Big Brother.

To wipe away the pain of 2008 and convince viewers it has rejuvenated, many are wondering if TEN will re-brand today. While nobody is expecting the logo to change, perhaps the time is up for the “Seriously” slogan.  After all, it has been a part of the network since as far back as 2001. TEN desperately needs to communicate a new image moving forward.

We are also waiting to hear how it will replace the Big Brother “tentpole” that is no more. Previous reports indicate it has a new franchise to come.

TV Tonight is also hearing whispers of the return of Thank God You’re Here around March.

Across summer Ten will programme summer programming in themed timeslots: 7.30pm for entertainment, 8.30pm for drama, 9.30pm and later for more hard-hitting, adventurous programming — in the hope of building the brand and audience expectations.

Additional source: Sunday Age

26 Responses

  1. As long as Channel 10 keeps House, the future looks good. I love Allison Cameron (Jenn Morrison), and would be thrilled if you play the whole series over again and again.

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