Australian Olympic viewers, who flocked to Seven’s coverage but were equally vocal in their opinions of it, could be surprised to learn that the International Olympic Committee has awarded Seven a Gold Award for its coverage.
The IOC, which only awards five of its Golden Rings prizes, lauded Seven’s the “Best Olympic Programme” ahead of NBC and the BBC. The award is given for ‘best overall coverage.’
Despite the biggest audiences of the year, the 2008 games were notable for Australians complaining about the quality and consistency of Olympic programming, clearly not an issue with the IOC.
The Seven Network has been recognised by the International Olympic Committee as the leader in the coverage of the Olympic Games.
Seven has been awarded the highest honour – the gold award in the Olympic Golden Rings, a prestigious international competition in which the International Olympic Committee seeks to promote and award excellence in television coverage of the Olympic Games.
The Olympic Golden Rings are awarded by an international jury every two years and were presented in Lausanne, Switzerland overnight by the President of the IOC, Jacques Rogge.
Seven’s gold medal comes in the most highly-contested category – The Best Olympic Programme – recognising best overall coverage of the Olympic Games in Beijing earlier this year. Seven defeated the American television network, NBC (silver Olympic Ring), the BBC (bronze Olympic Ring) and and all other international television networks.
This is Seven’s second gold award in The Olympic Golden Rings. Seven was awarded the Golden Ring for Best Olympic Programme for its coverage of the Olympic Winter Games in Torino in 2006.
Seven’s coverage of the Games of the XXIX Olympiad in Beijing was the most-watched event in television history – with more than 17.2 million Australians watching all or part of the Games on Seven. Seven’s coverage of the Olympic Games in Beijing was led by Seven’s Head of Sport, Saul Shtein, executive producer, Andy Kay and General Manager of Network Sport Operations, Col Southey.