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Double vision on Twenty/20 cricket

Those opening titles on Nine's cricket with a DJ and drummer looked good enough for SuperBowl. Wait a minute....

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Tonight the Twenty/20 Cricket moves to the GABBA in Brissy.

Nine will no doubt be hoping for another stellar performance. Sunday it obliterated the opposition with a whopping 2m viewers and a 41.3 share over Seven’s 22.1 and TEN’s 18.2. It was the biggest audience of the non-ratings season and peaked at a staggering 2.52m viewers.

Did you catch the opening titles featuring DJ Mark Dynamix and drummer Lucius Borich from Cog? It was very snazzy.

So were the titles for the NFL SuperBowl on FOX last year with DJ AM and Blink 182’s Travis Barker.

[youtube]http://www.youtube.com/watch?v=_iXHNlKzHpc[/youtube]

38 Responses

  1. The problem I have with it is its poorly executed compared to the original. The Fox football theme has a dance remix done of it and the scratching on the decks really fits in with it. The drums are the driving theme in the whole production and again really fits in.

    The Channel 9 version just doesn’t work. The main elements of the theme song aren’t drums or a DJ. Featuring people doing that just doesn’t make sense. If they had of added heavier drums and more electronic elements then the DJ and drummer might have fitted in better.

  4. Hey jay, your uni lecturer is probably a washed up has-been or a never was.
    Most if not all journalism lecturers have no idea.

    And it’s not plagiarism if the concept was licensed.

    What would your lecturer say about throwing around allegations without proof?

    Hmmmm????

  5. The old footy used to start with Barsnsie or Thorpey or someone doing a version of hank williams jr’s start to monday night football in america. It just doesnt matter. Lucius Borich is a great drummet

  6. Someone mentioned a while back that “Channel Seven copied their news music from America”.

    Well, Channel Nine did too….

    I agree that people jump on Channel Nine too much though. Who really cares if Channel Nine copied the FOX idea?

  8. I’m glad everyone is okay with such blatant plagiarism now. I wonder if my university lecturer will be as forgiving?

    Be tuned in the early hours of Feb 2 (possibly SBS?) when 140+ million people watch Nine’s 2010 cricket opener!

  9. I can’t belive the amount of feedback this has caused…. hands up all of those who have never used a previous idea and ran with it…the only problem I have…and i don’t think 9 did anyway.. was if anyone claims a copy to be original… I watched it…didnt really think much about it…and certainly didnt hear anyone claim it was an original… so i can’t see the issue…if you dig deep enuf, you can find copies for everything everywhere.. don’t go re-inventing the wheel make it better…its like the ratings…they can fudge figures to suit their argument…and geez…i’ve devoted to much time to this already….

  11. hey Nah… good work. The viynl scratching seemed like an awkward fit, but hey mostly it works. and lets not kid ourselves there are no original ideas in almost any of the FTA broadcasters. Sunrise stole Today’s USA’s set, ABC iView is a blatant rip-off of BBC’s iPlayer…. so on so forth…. Its just how it goes when there isnt enough money floating around for broadcaster to feel financially comfortable enough to take risks and develop something original that might fail. on the one hand i find it sad and depressing, but hey this is how the industry survives and Nah… best of luck with your next piece, more power to ya.

  12. Hi… I made this LOL… (p.s. I’m a freelancer and aren’t really associated with 9 at all)

    I was shown the Superbowl clip and asked whether I could make something like that, I said ‘sure’, and in just over a week, (with the help of a couple of mates) it was finished. I *thoroughly* enjoyed making it, even if it wasn’t an original idea, and the budget was big enough to fit on a shop-a-docket. (cricket tickets all ’round!) Unlike Fox who would’ve had teams of people roto’ing football players, designing storyboards and elements and a room full of compositors. (with a budget big enough to fund the cure for cancer)
    Lucius & Mark were awesome, and any chance to give them some exposure, I’m all for. (notice the enlarged PDP logo on Luc’s Bass drum & the enhanced Zildjian logos on his cymbals! (good luck at BDO this year, Cog!) and what’s that on the front of Mark’s console – oh yeah, Long Distance Recordings!) ahem…

    In some other ways, this was a bit of a test peice to test the waters and try something that looks nothing like anything the bosses have seen before. It worked, (they loved it!) and now we’ve earned the trust of the bean counters, we can try something a bit more out of the box next time.

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