The Seven Network has hung up on The All In Call, its 7HD off-shoot of Sunday Night.
The show was a forum for debate, opinions and further dissection of stories that had featured in the premium show using hosts, reporters, guests, live audience and viewer emails.
Last Sunday it did not appear when Seven abandoned its usual current affairs format for a “Beating the Recession” special.
Now the show is out altogether, with 7HD resuming telecasting of normal programming, with Border Security.
TV Tonight understands the discussions will now be integrated into Sunday Night’s final segment -in much the same way as the letters segment closes 60 Minutes. Logically, it won’t have anywhere near the same time for exchanges of ideas as The All In Call nor will it necessarily touch upon all the stories featured the same night.
This is the second time Channel Seven has dabbled with original programming on 7HD only to axe it a few weeks later. Last year it pulled the pin on The Night Cap, also produced by Sunday Night‘s co-producer, Adam Boland.
Last month Boland enthused about the off-shoot experiment to TV Tonight saying, “Rather than just allow the stories to disappear into the galaxy this allows the audience to have more of a role.
“TV should never be seen anymore as just a box in the corner. We have to get into the real world and the reality is the audience has views and wants to talk to us. And if shows don’t listen to the audience they shouldn’t be on air. This show will listen to the audience as two way traffic.”
Purposeful use of multi-channelling continues to dog Seven. So far it is yet to indicate any future for its other 7HD show, Andrew O’Keefe’s This is Your Laugh.
It’s set to limp out at midnight on Tuesday nights following short-lived US sitcom Carpoolers.