The Biggest Loser surged over the 2 million mark last night as 57yo Bob Herdsman won the 2009 title.
TEN managed 2.09m viewers for the moment when he took glory, one of only a handful of shows that has passed the 2m mark this year. To do so at around 10:30pm at night is a doubly impressive feat.
The dieting reality series has performed very well for TEN this year and the network has already given the greenlight to another series for next year. The show was most popular in Sydney.
TEN was astute to technically divide the show into two parts, with the announcement of the winner logged as a separate OzTAM title to the remainder of the finale which averaged 1.79m viewers with a peak of 2.28m. Had it not done so it is unlikely it would have managed a memorable 2m result for the show overall. While it doesn’t alter the network’s evening share, it does look rosy on an end of year list of success stories.
The 7pm version of Loser managed a terrific 1.53m too, many of whom stuck around for the premiere of MasterChef Australia, taking a comfortable 1.42m (were 110,000 were still too busy dieting to start thinking about cooking?). TEN says it peaked at 1.91m. No doubt it will be hoping to keep most of them for Audition #2 tonight.
TEN won its second night of the week with a mighty 32.0% share ahead of Nine’s 24.55 and Seven’s 21.5% -even Neighbours topped the 1m mark. The Biggest Loser also beat Underbelly which slipped to 1.7m. Seven is taking big hits to its US dramas Desperate Housewives (831,000) and Brothers and Sisters (635,000). The ABC’s Spooks slipped to 566,000 but SBS’ Top Gear was unaffected on a terrific 972,000.
TEN leads the week on a share of 31.1% to Nine’s 25.0% and Seven’s 23.9%. Seven still has Thank God You’re Here to launch on Wednesday. Can it top 2 million too?