Southern Star producer and former chair of the Australian Film Commission Maureen Barron will head up a newly-formed body to fight piracy, the Intellectual Property Awareness Foundation (IPAF).
In a bid to thwart piracy of the Australian film and television industry, IPAF will take its message to schools, providing them with educational resources, run online education and conduct research in a bid to “promote creativity and IP rights and raise awareness and understanding of the importance of copyright.”
Part of its charter is “motivating a change in attitudes and behaviour to reduce public demand for illegal copies of film and television programmes”, according to a statement released by the group.
“I believe most Australians want to do the right thing,” said Barron.
“We know that once they become aware that copyright theft is wrong and the detrimental impact it has on the industry, most stop pirating.
“My experience in the film and production industries has shown me first hand the work that goes into making a film or television show. It is no mean feat and those who dedicate their talents to the field are entitled to see a return on their investment.”
IPAF members include the Australian Federation Against Copyright Theft (AFACT), theatrical distributors, cinema owners, and DVD rental retail chains.
Source: IT News