Some titles including The Vampire Diaries will start on GO! instead of the traditional Nine channel.
CEO David Gyngell talked about the the offering of the channel versus pay television.
“If you’ve been paying a thousand dollars a year subscription we might be able to give you a reason to save a thousand bucks.”
The youth-driven channel is targeted 14-39 year olds and available to viewers with digital television or a set top box.
CEO of PBL Media, Mr Ian Law said: “the launch of GO! is an important step in the evolution of free television in Australia. It means a significant increase in the choice available to viewers and advertisers on free to air television. We think the proposed schedule for GO! is exciting and as a Network we are focussing very much on having two channels with distinctly different content.
“We are already in the market talking with advertisers about our offering of Nine and GO! and it is a very exciting time for Australian television and the PBL Media Group.”
GO! will also be available on WIN. TV Tonight hints that there it could be GO! 88.
This post updates.