Seven cooking up reality rival

By David Knox on July 28, 2009 / Filed Under News 39

masterchef logoSeven is reportedly pursuing its own reality cooking show, following the stellar success of TEN’s MasterChef, according to B&T Today.

A Seven executive confirmed it will launch something competitive in the market. After 3.74m viewers tuned in, who should be surprised by this news? Let’s hope the copycat isn’t as dire as Make me a Supermodel was to Australia’s Next Top Model (so far no supermodel has yet emerged from Seven’s show either).

Meanwhile Nine’s new Coles-sponsored The Great Aussie Cook Off is intended as a daytime show. But the network is believed to be mulling another MasterChef competitor, not necessarily built around food, with some speculation it could be packaged by homeMADE‘s Julian Cress and David Barbour.Can we please have diverse casting, Nine?

Nine’s Sales Director Peter Wiltshire, said that cooking shows were “nothing new” and that the success of MasterChef was ultimately to do with the drama of the show, not the cooking. Very true.

TEN is said to be unfazed by its rivals’ plans.

Source: B&T, The Australian

Amended.

39 Comments »

  1. bob July 29, 2009 at 6:23 pm -

    For those who mentioned Come Dine With me it seems that Lifestyle Food is doing an Aussie version, Granada productions is casting it

  2. tasmanian devil July 29, 2009 at 5:28 pm -

    @Bec, MasterChef Australia is anything but a copy of the UK version – it’s basically a cross between Idol and The Biggest Loser only it’s about cooking.
    By the way, I agree with Andrew. homeMADE, THIS afternoon, MasterChef, why don’t they just call them Home Made, This Afternoon and Master Chef??

  3. ryan July 29, 2009 at 2:14 pm -

    10′s version of masterchef compared to the uk is alot different, our rules and theirs looks like a cheap production. people who are saying that masterchef has been copied, well duh! thats not were talking about! were talking about the fact ten brought a format from another country and made it work and now 7 and 9 have to follow which is bulls**t thats called no original thinking, ten changed masterchef aussie vserion alot.

  4. David Knox July 29, 2009 at 12:01 pm -

    FremantleMedia opened both Loser and MasterChef out to stripped formats when they hadn’t been anywhere else, and made them both work.

  5. slydoggie July 29, 2009 at 11:59 am -

    @Brodie: Whilst TEN doesn’t always come up with original ideas, they are usually the first to bring them to Australian TV’s and usually with a twist on the international franchise.

  6. Leon July 29, 2009 at 11:51 am -

    I wouldn’t be suprised if they call it ‘So you think you can Cook?’. No wonder PayTV Drive has gone up in recent times, cause the FTA Networks are trying
    to out-stooge each other with copycat shows. They’ll keep copying each other until there is No-FTA channels left!.. Nice you FTA Network idiots!

  7. Ellie July 29, 2009 at 8:40 am -

    For goodness sake people, Ten did not invent the cooking show genre!!!!!!

  8. Steven I July 29, 2009 at 7:43 am -

    Seven seem to have forgotten how successful not Popstars Live was trying to cash in on the popularity of Australian Idol in it’s hey day.

  9. bec July 29, 2009 at 5:57 am -

    masterchef australia is nothing new it is just a copy of top chef america and masterchef UK… Very original of 10 to copy these programs and mix them into one and call it an original. Even more ground breaking of 7 to copy the copy!!!

  10. ryan July 29, 2009 at 3:27 am -

    here is what ten’s david mott had to say

    Ten’s chief programmer David Mott said he wasn’t surprised by other network’s trying to cash in on their success but warned viewers wouldn’t be fooled.

    “We aren’t the ones that need to be concerned because when you’ve got a brand like this audiences smell a rat and go “Hang on a second, why are the other networks copying?”,” he said.

    “It’s try hard and it’s been done. I don’t think audiences will respond”

    soooo very true david!!!!

  11. FJ July 28, 2009 at 11:22 pm -

    Roy and HJ always used to call 7 channel copycat. Things haven’t changed.

  12. Andrew July 28, 2009 at 11:19 pm -

    @Andrew: I agree re: Come Dine With Me. I got hooked on it earlier this year in the UK. Would adapt well here I think, and the production cost would be miniscule!!

  13. Andrew July 28, 2009 at 10:49 pm -

    One of the networks needs to buy the rights to the UK show “Come Dine With Me” it has all the elements to make people want to tune in, people cooking, competition and drama from people who have only just met.

    It could work as a 5 nights a week thing or what they do now its 4 people and it fits in an hour show.

  14. Rutzie July 28, 2009 at 10:32 pm -

    Does anyone else think that this could also be an attempt at trying to sabotage Masterchef by the way of over doing the cooking genre so people are sick of it by the time the next series comes around.

  15. Johnny 1.5 July 28, 2009 at 9:03 pm -

    Nine’s The Great Aussie Cook Off sounds like a hybrid between Tens Ready, Steady, Cook and The Lifestyle Channels Great BBQ Challenge … and to think Maggie Beer and Simon Bryant have said goodbye to their show The Cook and the Chef just as these things get popular.

  16. Michael July 28, 2009 at 8:07 pm -

    Master-Theft

  17. Guy July 28, 2009 at 7:18 pm -

    I hope its top chef. I love the american version of this show and i would love a local version

  18. George July 28, 2009 at 6:36 pm -

    @Amir:

    Well that’s a general rule of thumb with reality TV in Australia, but Nine and Seven have had their hits before.

    That being said, TEN are still so much better at it than Nine and Seven.

  19. Jonathan Cho July 28, 2009 at 6:09 pm -

    The program Top Chef is very similar to masterchef.

  20. Amir July 28, 2009 at 6:06 pm -

    Seven try to steal every single show that Ten have, poor Ten. But hopefully it will fail. I’ve realised all reality shows made by Seven or Nine have been terrible or have flopped. The only one to come out with hits has been Ten.

  21. bob July 28, 2009 at 5:27 pm -

    @james, if it wasn’t a failure and had great demo’s where is the second series?

  22. koverstreet July 28, 2009 at 5:10 pm -

    Your quite right faik Seven are the master copy cats and have never had an original idea. 60 Minutes from Nine , Spicks & Specks from 2 , Idol from TEN to name a few of many and now it’s a lame attempt at MC *rolls eyes & shakes head sadly*

  23. Brodie July 28, 2009 at 4:46 pm -

    There is no doubt this is cooking show is cashing in Masterchef’s success. But to say Ten are the only network who come up with original ideas is quite laughable. Ten are just as much a copycat as any other network.

  24. Faik July 28, 2009 at 4:40 pm -

    I sure hope if something like masterchef is on seven, it fails. seven are such thiefs and copycats.

  25. Alvin July 28, 2009 at 4:39 pm -

    So sick of Seven.
    why do they have to cash in on masterchef’s success?
    today tonight put the word Masterchef in their ads so many time its annoying and now seven is having a copycat show of MasterChef.

  26. George July 28, 2009 at 4:38 pm -

    All I have to say is the following:

    *palmface*

  27. Janey July 28, 2009 at 4:24 pm -

    Is Ten the only network that come up with their own ideas and don’t do copycat shows? A bit sad that Seven feel they have to have all their shows and everyone else’s as well. They paid megabucks for Kath & Kim from the ABC and Thank God You’re Here from Ten…and now they have blatantly said they are going to come out with their own version of Masterchef.
    Shame, Seven, Shame!

  28. Tepee July 28, 2009 at 4:19 pm -

    Bottom of the barrel, anyone? Can’t they think of their own ideas?

  29. ryan July 28, 2009 at 4:18 pm -

    lol@ craig: very true!! 9 should call their new show half baked cause thats what it will be, some cheap version, 7 axes alsaints cause of costs so their new show wont be going all out

  30. ryan July 28, 2009 at 4:07 pm -

    lol 7 and 9 developing reality suck at it!!! it will be like all the rest of try hard programs they choose!! is ten the only independent station now??

  31. James July 28, 2009 at 4:05 pm -

    It was ‘Make me a Supermodel’
    It also averaged almost a million with great demos.

    Wouldn’t call that a failure.

  32. Craig July 28, 2009 at 3:59 pm -

    HalfBAKED sounds like a title Nine could use :lol:

  33. Nathan from The Extra Source July 28, 2009 at 3:38 pm -

    Dont do it Seven Your wasting your time! Wont work!

  34. koverstreet July 28, 2009 at 3:11 pm -

    No wonder TEN are unfazed as anything Nine and especially Seven comes up with will pale in comparison to the awesomeness that is MC and will bomb.

    There can be only one.

  35. Rick July 28, 2009 at 3:10 pm -

    originality and creativity overload in the programmers department…

  36. Andrew July 28, 2009 at 2:50 pm -

    “it could be packaged by homeMADE’s Julian Cress and David Barbour” …

    so what they’ll do is get The Block and add some twist to it, put stupid capital letters in the title, get contestants from the same modelling agency as their other shows, and then wonder why nobody will watch it :-)

  37. Tad July 28, 2009 at 2:10 pm -

    Popstars Live started the same way, following the huge success of Australian Idol.

  38. Paull July 28, 2009 at 2:04 pm -

    Seven’s Professional Cook, airs 24th August.

  39. damo July 28, 2009 at 1:58 pm -

    gee this will go as good as there other reality show they have tried to launch havent they. i hope the search for a super model got the a**e

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