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Gossip Girl: WTF!

Last year the CW Network gained an awful lot of traction from its marketing campaign with 4 little letters. Now it has 3.

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gossipgirl2Last year the CW Network in the US gained an awful lot of traction from its bold marketing campaign for Gossip Girl built around four little letters: OMFG.

It was plastered in mags and billboards and debated in media. A tamer OMG version also ran.

This year they’re hoping to do it again with three letters: WTF!

Of course Melrose did it years ago with “Monday night’s a bitch” (switched to Tuesday in Oz by TEN), but you can’t help but admire the cheek (or is that chic?) of this latest promo.

Wait til you see how WTF plays out….

Source: Hollywood Reporter

11 Responses

  1. I love this show! The intrigue, the scandals, Georgina Sparks – our favourite Upper East Side bitch, the hot girls, and cool guys! Everything is simply Great! And the advertisement is like always great! WTF!!! LOL!

  3. 9 is kinda using this, the GO ads for gossip girl/ thursdays have the letters omfg flash up on screen one at a time, this is the newest ad, they do have 2 different ads circulating. this new ad also shows michelle trachtenberg.

  5. @Alex given GO! has 2 year to burn off and Fox8 will likely ‘fast track’ S3 later this month I’m thinking Fox8 unless Nine now has the first run rights, which will mean local views will loose out again and just have to wait for GO! to catch up.

    David do you now which way this is going?

  9. Oh I love this show, such a guilty pleasure. Looking forward to Season 3, bring it on.

    I absolutely love the OMFG promos LOL! Not as good with WTF, but still puts a smile on my face.

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