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PLUS7 or 7PLUS?

Seven's new digital channel appears to be inching closer.

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sevenlogoPLUS7, 7PLUS, or even 7TWO?

Seven’s new digital channel appears to be inching closer.

Last Friday Seven lodged new trademark names with IP Australia, raising speculation that its new channel is on the way.

That’s where the name of GO! appeared when it was first leaked by TV Tonight.

Seven is now the only Free to Air broadcaster not to have added a new digital channel to the Freeview suite of channels. The network has previously indicated has settled on its market, but even execs at Nine and TEN are still guessing as to which way Seven will move.

Guess they decided against 7ELEVEN…

So let’s have some feedback. Which name do you prefer?

Photo: stock image

93 Responses

  2. That’s horrible… 7Plus sounds like it’s a time delay channel… and Plus7 sounds like a kids mathematics show… They need to think a little harder with this one… How about “7T” (seventy), “Shine”, or going with their link in with Yahoo, call the channel “Yahoo” or something along those lines??
    Just an idea…
    Originality is the way to go “One” and “GO!” are good, and Channel 7 needs to match them, if not out”Shine” them

  4. The 7HD date was October 15 2 years ago. Also October will be same time GO has its major launch. Maybe 7 will keep the same branding over the two channels by using something like 7 Plus. “7 TOO” on channel 72 was one though I had.

    Past rumours have suggested that the channel could be lifestyle based or even news based. Lifestyle would see more of Better homes and gardens, border security, great outdoors, airways and the like – factuals and new idea tv, etc.

  8. Hmm… Maybe they’ll save some money & dust off C7, while using the same logo – the name C7 doesn’t really scream sport to me anymore.

    Looking at the other commercial networks & their second digital channels, the trend in branding these new channels seems to make them completely unrelated to the mother channel (One & GO!). Without on-air cross promotion, Average Joe wouldn’t know who owned who…

    As for the public broadcaster networks, it’s too easy to chuck another number next to the main name (ABC2, ABC3 & SBS2). With extra funding in mind, ABC & SBS could go on forever naming their extra digital channels!

  12. What about 7UP?… Of those three I’d have to say 7PLUS, but either way you’re going to be left with some mathematical confusion:
    “What do you want to watch ‘7PLUS, 9, 10, One?’

    “Woah, slow down, okay start again. 7 Plus 9. 16. Alright then 10? 26. Numbers confuse me man, let’s watch Go!”

  13. Why not 7Heaven and run evangelical programming all day 😉

    Or 7Teen and play teenage stuff from Disney.

    Or 7Tee and play Matlock, Beverly Hillbillies and Fantasy Island.

    I need my medication…..

  14. labratqld on dtvforum.info found the name “redroom” was lodged by Seven on the same day. It has a Play symbol in the 1st O, and Fast Forward in the 2nd O. Sounds a little bit adult to me, but different at least.

    Hard to tell if this is a possible channel name or something else. They sure have been busy with their lodgements though!

  16. Quite pathetic that they haven’t thought of a decent name after all this twiddling of thumbs during which Ten, Nine and even SBS have all launched secondary channels. By the way, why does it have to be “7PLUS” and not “7 Plus”, in the same vein of THIS afternoon and homeMADE?

  18. I think it depends what channel its going to be on. If it will end up on ch 72 then ‘7TWO’ whould make sense. When i first saw ‘PLUS7’ and ‘7PLUS’ i thought of a timeshifted channel, so hopefully im wrong there. But by having the number 7 in its title, i think they’re trying to associate it with the main ch7, whereas with ch9, they didnt use the number 9 in its title, which makes it feel like a completely new and seperate channel.

    A general entertainment channel similar to GO! is possible. True that ch7 dont have as many quality programs sitting on the basement shelf as nine did, but theres still plenty of programs to broadcast. Instead of serials on weeknights in primetime, why not movies some nights? Not necessarly blockbuster movies, but straight to DVD movies or something aswell. Maybe bring back the stargate franchise. Fasttrack shows like Heroes and Lost into primetime, then replay on the main channel at midnight for those without digital. I think we might see alot more repeating of ‘main ch7’ primetime shows on this channel. What will be intresting is to see what they will put in the 6pm-7pm slot.

    All up, hurry up and say something ch7, the suspense is killing me. Plus, then we can all stop wasting our time trying to guess, and actually start discussing it!
    Whoever said that this new channel will launch on the same day 7HD launched might be right. Was it late October?

  19. Please 7 will give us some brain food and real variety on your new channel and not reality rejects and repeats. 10 sports has cornered it’s market nicely whilst GO is just sad. So 7 what are you gonna do ?

    As for repeats I will accept old horror movies like the ones I used to watch as a kid !

  20. I prefer 7PLUS. PLUS7 sounds too much like a needy reminder “don’t forget PLUS7!” And 7TWO is just lazy.

    I like “7 Next” more though, but that was lodged back in 2001, and nobody could claim Seven is that forward thinking.

  23. Not a fan of the name, it’s a bit bland. Surely they could come up with another name that possibly didn’t even incorporate the name 7 in it?

    Or if they wanted to incorporate 7, why not open up Channel 77 again and just call the channel ’77’, or use 72 and call it 7(squared) because the channel number incorporates a 7 and a 2.

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