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PLUS7 or 7PLUS?

Seven's new digital channel appears to be inching closer.

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sevenlogoPLUS7, 7PLUS, or even 7TWO?

Seven’s new digital channel appears to be inching closer.

Last Friday Seven lodged new trademark names with IP Australia, raising speculation that its new channel is on the way.

That’s where the name of GO! appeared when it was first leaked by TV Tonight.

Seven is now the only Free to Air broadcaster not to have added a new digital channel to the Freeview suite of channels. The network has previously indicated has settled on its market, but even execs at Nine and TEN are still guessing as to which way Seven will move.

Guess they decided against 7ELEVEN…

So let’s have some feedback. Which name do you prefer?

Photo: stock image

93 Responses

  2. My preference is Docos channel that is simulcast on 7HD, although the name 7PLUS doesn’t exactly point in that direction.

    A lifestyle channel would be boring, although I have enjoyed watching the occasional 7HD repeat of TGO

  3. i think lifestyle would be good for 7. it is advertiser friendly because it does very well in the GB demographic which has been growing and might be the most demanded demo soon. and on foxtel the lifestyle channels are usually one of the tops.
    and the shows are usually very cheap, leckie has said he is not going to do anything high budget.

    and if the 7HD shows are a hint (they were with 9/GO!), look at it. the great outdoors repeats, harry’s practice repeats, new idea tv repeats, BH&G repeats, and all those other ones like room for improvement, auction squad, hot property have all had their run on 7HD.

    i don’t think 7 have the content to do a GO! type channel. 9 had heaps of good shows that they had been sitting on that had collected over the years so it was an obvious choice for 9. wheras 7 tend to use all their shows right till the end, even if they are axed in the US and always have a quite bare cupboard.

  4. I dont really care as long as they don’t fill it with eps of TV Burp and Double Take – how bad was that last night? Do TV owners watch their own shows??

  5. David why not do a poll where people can vote on the name and send the results in to Seven! People on this site have great ideas. Would be a good way to make sure Seven don’t give it a god-awful name!

    7Plus
    Plus7
    7Too
    Seventy7
    SevenD
    7XD
    7Extra
    RedRoom
    Factually
    24/7
    e7
    7NOW
    7Up
    Living

    etc

  9. Rabbit3 is correct – Channel 7 also lodged an application for the name “redroom” on the same day, and the logo can be found on the IP Australia website.

    This looks and sounds more like it will be an ‘on demand’ online service, possibly similar to ABC’s iView.

    It is also worth noting that Channel 7 has an old trademark that they still own from 2002 called “7NEXT” that they have been renewing.

  10. Why didn’t they ask one of the Sunrise cast to come up with a name?

    Seven’er
    Seven’o
    Sevenie
    Sev’s

    I guess that would look a bit unprofessional…

  13. I think we’re not going to hear anything substantial from 7 until GO!’s ratings are in. Then they’ll have an idea as to whether a ‘proper’ station works or if they should find a niche audience and go after that instead.

  17. If those are the choices then I choose 7PLUS but I agree with everyone that has said that 7PLUS and 7TWO sound like timeshift channels.

    Either would cause massive confusion in the future when they decide to introduce a 7+2 channel as they have done in the UK and they already do here on Foxtel. Will they have 7PLUS+2 or 7TWO+2? Those really sounds ridiculous.

    ‘7TOO’ on channel 72 is quite clever .
    How about the old ATN (Australian Television Network) that they tried to attach to 7 a few years back. 7ATN? Maybe not trendy enough but quite patriotic and could be used to their advantage if they had more Australian content on the channel, unlike the American dominated Go!

  20. It won’t be a time shift channel. A family entertainment channel is a good possibility, using their Disney deal for kids shows, re-playing older cahnnel 7 shows and classics, lifestyle, factuals and movies. They were going to have movie nights on 7HD when it started but that never happened.

    3rd and 4th SD channels won’t happen for the commercials until analogue switches off, if at all. There’s not enough bandwidth to support them currently.

  21. e7

    Ripped from e4 obviously.

    BTW, instead of just wishing for what You would want on the channel “old horror movies please” or “alf and step by step, i loved these growing up”… how about we think of what would actually be a good business model for Seven.
    Everyone grew up on and loved different shows. Just because you liked it does not mean the masses will watch old repeats or advertisers will want to advertise there.

    Seven needs a channel that has wide appeal, in the right demos, with low programming costs. That is the best way to build a successful new network that rates well and delivers profits.

  22. I think they should have general programming.

    These channels could be around long term. There is no need to unneccesarily restrict yourself to one narrow genre. Tastes change. A few years ago home improvement shows were really popular.

    The other four digital channels have turned out well. I have regularly watched all of them.

  24. “Factuality” as the network name. A network devoted to factual series and ‘real’ life TV type shows. Some lifestyle programming too. Or

    “7XD” as the network name. (7xDigital) a gen ent network.

  25. Excellent news, something is finally happening at seven.

    Possibly 77!!
    (note 2 exclamation marks)
    7 again, 7 latter, 7 after
    7 plus, oh it sounds like time shift to me.

    possibly its a time shift sd channel and seven just might use the hd channel as did channel ten had done with one,
    3 multichannels, seven maybe be the only network to use all 3 channels differently.
    7sd, 7plus and say 7movies on hd or 7 news channel on hd or 7 lifestyle on hd,
    anyway its only a name whats the content thats the real question.

    After this, i want all the commercial networks and sbs to launch a 3rd sd channel. and the abc a forth sd channel,
    or is that to much of a big ask?

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