Welcome to 7TWO

LOGO 7TWOaWhen 7TWO launches at 12 midday on Sunday November 1st it begins with a five minute Welcome to 7TWO greeting. If it’s anything like the  “It’s Time” clip on the Yahoo!7 website, expect a rousing Gough Whitlam-like motivational start-up.

From there it launches into Michael Jackson: His Last Televised Concert followed by Disney movies, the first four eps of Scrubs, and three more movies across Sunday night.

Late nights on 7TWO the channel will screen AFL matches from as far back as 1999. Across Monday November 2nd there are more back to back movies, before The Jay Leno Show kicks in at 6pm, followed by still more movies on Monday night.

It’s not until Tuesday November 3rd, Melbourne Cup Day, the channel really moves into its regular programming with daytime soaps, and first run episodes of Ugly Betty and Reaper in the evening.

Heroes follows on Wednesday November 4th, with Season 4 which aired in the US in late September. American Gladiators also airs on Wednesday.

Thursday November 5 sees UK motoring show Fifth Gear (it’s just been given it’s notice in the UK), Stargate Atlantis. Friday night sees a local version of The F Word with Matt Moran while lifestyle shows air Saturday nights.

Unlike GO!, 7TWO does not run on block programming, nor is it aimed at a particular demographic. Its plan is to complement the primary Seven channel with alternative entertainment. It will even enjoy promotion on Seven.

The channel will also screen on Prime with 7TWO branding and on Channel 127 on Foxtel in Sydney, Melbourne and Brisbane (dates to be confirmed).

Most importantly, 7TWO will address a ratings boost for the network that has seen GO! help Nine to 5 weekly wins.

News of the impending channel wa also picked up by Variety and The Hollywood Reporter.

A full Guide for 7TWO is now available on TV Tonight’s Advance Guides.

73 Comments:

  1. Disappointed Deaf viewer

    Can anyone explain why CH7, 9, 10 treats the deaf viewers with contempt and discrimination by having the programs closed captioned on the new channels GO 7Two and One?

    Some programs previously had closed captionings (Frasier, The Nanny, Seinfeld etc) and yet does not show it currently?

    And please, don’t tell me they cannot afford it! If they can afford to buy the AFL TV rights, surely they can afford to have the programs captioned?!

  2. Why are people making a big deal about getting these free to air channels on Foxtel? Isn’t the main reason you pay for Foxtel is because of the lame content on free to air?

    Otherwise, just pick up the other remote and change the channel! Seems like people are too lazy to change the channel on a remote these days!

  3. just ran a re-scan and they haven’t changed the channel name yet, it still says “7 digital 2” wonder when they will change this? I’m also hoping they will load up the EPG now that it is a workday because yesterday both 7 and 72 were blank. 7TWO is also not on the yahoo7 online guide yet, we know what the schedule is but it would be good if this info started filtering through to everywhere else instead of just the one webpage. It is also doubtful that this will be in printed guides for the first week or 2 because they left the announcement so late.

  4. Ch Mate! does seem like a Ch7 idea though as they aim at that aussie battler demo which would lap it up. The new one is better but fairly unimaginative which is mirrored in the content.

  5. Looking on the Prime / iprime websites there is no mention of the new channel at all.

    Have yet to see any info / promotion on local Prime channels (6’60’61’62) and Prime website tv guide shows next Sunday as only Prime and Prime HD when 7two launches.

    Doesn’t look good for regional viewers.

  6. To me it would make more sense to have the word “two” underneath the 7 numeral instead of next to it. This current 7two logo is going to make one ugly watermark. I don’t mind though because this channel is too crap for me to watch!

  7. Thankyou, David, for not buying into the rumour and gossip that has been surrounding this new channel. We can at least rely on this site for accurate, verified information. It is obvious from the trademark classes listed against “mate” that it was never going to be the channel’s name.

    After all the anticipation the schedule is a major disappointment. AFL at night and Brit soaps on daytime is just dumb. Would prefer to see the prime time block repeated or NBC Today (which I watched religiously when it aired earlier than 4am) at midnight. Currently watch nothing on Nine, but have been watching Bang, Survivor and the odd classic on Go!. 7TWO has nothing to offer me.

    • Mate! just didn’t ring true to me as a channel name which is why I didn’t run it, although I did report the 7PLUS and PLUS7 registrations some months ago. Interesting that nobody seemed to notice one of the Mate logos mirrored PBL Media’s. Pretty sneaky red herring….

  8. Whilst I commend Seven for their effort, and can personally see this rating better than Go (due to most prime time shows being on their standard channel first), I won’t be found watching it much. Only show really interesting me is Reaper. I also might watch it for the movies.

    I think that showing old AFL games overnight is a huge mistake. It will virtually alienate Sydney and Brisbane viewers. They should show either their prime-time line-up again, movies or a variety of sports (motor sports, Olympics, etc).

    I’m also not a fan of their daytime line-up either. I would have liked to see some American sit-coms like According to Jim and My Wife and Kids between 9:00 and 12:00, then a midday movie until 2:00, then their “classics” or lifestyle line-up. I find in the mornings, when I’m doing nothing, I like shows like According to Jim and My Wife and Kids as some light-hearted entertainment.

    One smart thing I can see from Seven is cross-promotion. Advertising on their standard channel for SevenTWO will surely help improve ratings, and will be a major reason why, I think, it will eventually beat Go in ratings …

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