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Welcome to 7TWO

Viewers wil be greeted by "Welcome to 7TWO" when Seven's new digital channel hits the air, followed by movies, Scrubs and all-night AFL matches.

LOGO 7TWOaWhen 7TWO launches at 12 midday on Sunday November 1st it begins with a five minute Welcome to 7TWO greeting. If it’s anything like the  “It’s Time” clip on the Yahoo!7 website, expect a rousing Gough Whitlam-like motivational start-up.

From there it launches into Michael Jackson: His Last Televised Concert followed by Disney movies, the first four eps of Scrubs, and three more movies across Sunday night.

Late nights on 7TWO the channel will screen AFL matches from as far back as 1999. Across Monday November 2nd there are more back to back movies, before The Jay Leno Show kicks in at 6pm, followed by still more movies on Monday night.

It’s not until Tuesday November 3rd, Melbourne Cup Day, the channel really moves into its regular programming with daytime soaps, and first run episodes of Ugly Betty and Reaper in the evening.

Heroes follows on Wednesday November 4th, with Season 4 which aired in the US in late September. American Gladiators also airs on Wednesday.

Thursday November 5 sees UK motoring show Fifth Gear (it’s just been given it’s notice in the UK), Stargate Atlantis. Friday night sees a local version of The F Word with Matt Moran while lifestyle shows air Saturday nights.

Unlike GO!, 7TWO does not run on block programming, nor is it aimed at a particular demographic. Its plan is to complement the primary Seven channel with alternative entertainment. It will even enjoy promotion on Seven.

The channel will also screen on Prime with 7TWO branding and on Channel 127 on Foxtel in Sydney, Melbourne and Brisbane (dates to be confirmed).

Most importantly, 7TWO will address a ratings boost for the network that has seen GO! help Nine to 5 weekly wins.

News of the impending channel wa also picked up by Variety and The Hollywood Reporter.

A full Guide for 7TWO is now available on TV Tonight’s Advance Guides.

73 Responses

  1. Who even watches old AFL matches? And at 2am, 3am? I know its 1-5am but anything better than that! Why not more classic 7 shows like Country Practice (which used to be on 7HD) and the like? Hey Dad? Kingswood Country? Old game shows?

  2. On the schedule posted on 7TWO’s website, it says that there will be a 30-min “Welcome to 7TWO” at 11:30am before the channel launches with the Michael Jackson concert at 12pm

  3. Apparently there are Closed Captions for 7TWO – I’m not hearing impaired but it is good to be able to fully understand what is being said. Can’t wait for Tuesdays and Wednesdays on 7TWO.

  4. “Will be screened on Foxtel…” Is that for Satellite subscribers too?

    So far none of the shows has me wanting to tune in, but as a concept, I like it. Screen AFL games overnights is weak filler content IMO – I would much prefer 80’s and 90’s movies or something.

  5. Are they ever going to put these stations on Optus Aurora Satellite TV??? Rural and remote people do exist and are considered part of Australia too, well as far as I’m concerned we are!

  6. A local version of The F Word with Matt Moran? I really hope that doesn’t mean they’re hiring him to do nothing but say the F word non stop.

  7. Do you have any more info regarding Prime? Are they picking it up from November 1? One would assume it will be on channel 62.

    I can only imagine they are running AFL repeats during the night (between midnight and 6am) as they don’t have anything else to fill the gaps at this stage. It woud have been nice if they repeated the primetime shows like GO does, but oh well.

  8. 2 episodes of stargate atlantis in 1.5 hours? hope that means virtually no ads and not hacking bits out of the episodes.
    ancient AFL matches- no thanks. are sports fans even interested in this sort of thing, they virtually riot whenever things are not shown live, if games are worthless only a few hours after they happen is there any interest in games from years ago?

  9. Is it just me or does that look almost exactly like the SBS TWO logo, being all caps and stuff. I mean, sure theres not much different you can do but it looks Exact!

    Anyway why didn’t they give it a new name, like GO! or ONE HD.

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