0/5

1.3m for Celebrity MasterChef

The celebrity version of the MasterChef juggernaut got a late boost from viewers, even if it wasn't quite enough to help TEN win the night.

mctCelebrity MasterChef finished on a positive note as the night’s top show with nearly 1.3m viewers last night.

Swimmer Eamon Sullivan took out the title from Kirk Pengilly and Rachael Finch after a two hour cook-off which saw all the former contestants gathered for the final scores. The figure was a long way from the finale of the original MasterChef Australia -in fact it was a long way behind weeknight episodes in the original season’s closing weeks.

But it did improve on the weekly celebrity version and peaked at 1.73m, easily winning its key demos. Its biggest audience was Sydney on 394,000. Clearly there were more viewers happy to come back for the finale even if they had skipped most of the season. It also reaffirmed that it was watching ‘real Aussies’ that hooked us the first time around and TEN’s decision to fragment the brand didn’t hoodwink the audience.

Celebrity MasterChef‘s final figure across the two hours was only just ahead of a repeat of Border Security on Seven, and a sitcom rerun of you-know-who on Nine. But it did take viewers away from the finale of City Homicide -1.01m. Without a Spicks and Specks night, ABC’s New Inventors Grand Final finished on 675,000. Hungry Beast and John Safran’s Race Relations were particularly low.

Seven finished with an impressive 29.9% share to take out its fourth straight win of the week.

Just 3 more days of the 2009 ratings year remain.

Week 48

13 Responses

  1. @ damo: they are doing junior masterchef because of the major interest kids had in the 1st season, i think its a good idea and it will be short like celeb masterchef which will be good also. imagine how messy the kitchen would get lol

  2. I missed the the last few mins of City Homicide as my PVR stuffed up. Did anything happen after Simon left that guys office with whose name I cant belive I have forgotten?

  3. I agree with KFed@1101am. I hope 10 dont burn the format out by offering too many versions. MC was fantastic and i had a good time with CMC but I don’t think I will hang around as much next year to watch 3 possible versions !

  4. While I don’t think the low-key response to Celebrity MasterChef will harm the series proper when it returns, I do wonder if Ten should rethink doing it again. Not to mention the kiddies version they have planned.

    Ten has suffered from format fatigue as it is with Big Brother and Idol and The Biggest Loser can’t be far off the same thing.

  5. I must say that this was the first night that I had watched Celebrity Masterchef. It was mostly because there was no Spicks and Specks, and I was home to watch TV. I did enjoy it, but not sure if I could have watched it every week.

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