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7TWO to launch on Prime

Just in time too. Regional viewers in NSW, ACT, Victoria and the Gold Coast finally get an early Xmas present from Prime -but will it be enough to forgive?

24Regional Prime viewers will finally get 7TWO on their television sets from 9am tomorrow morning.

The digital channel arrives more than 6 weeks after it aired to metropolitan viewers, and three weeks after its Tasmanian launch.

It will end a long and frustrating wait for regional viewers who have been angered that they have missed out on the extra shows, and never getting any clarity on when the channel would air.

The launch will push the channel into regional homes in NSW, ACT, Victoria and the Gold Coast.

“Over the last few weeks, Prime has finalised massive infrastructure changes that not only make possible the launch of 7TWO on Prime but also prepare us to deliver even more services to regional Australia,” CEO Doug Edwards said.

Prime promises premiere episodes of programs like Lost, Ugly Betty, Heroes and 24 plus titles including A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary & Thyme and Minder to premiere episodes of Fifth Gear, Heartbeat, Holby Blue, Benidorm, Gavin & Stacey and Britain’s Best Dish.

But some new episodes of key shows have already aired on 7TWO including Ugly Betty, Heroes and Reaper. Whilst the channel may be an early Christmas present its delay will not be quickly forgotten by some Prime viewers. They could be more forgiving if Prime finds a way to “catch-up” on episodes already aired either on air or online.

At least regional viewers will be channel-ready for the return of both Lost and 24, which both return in the US soon. 7TWO has promised them prime 8:30 slots, but yet to declare their airdate.

7TWO on Prime can be seen on Channel 62.

59 Responses

  1. how frustrating it must be to live in what the networks call regional areas. the worst part would have been prime’s refusal to even tell the viewers how long of a wait it would be.

  2. Note to Prime advertisers – I will be watching all my favourite Prime shows on DVD now…good luck trying to sell whatever you have.
    As a “communications” company you would have to say they are a failure when they cannot respond to their most important clients – viewers.

  3. What about WA!

    We don’t have GO!, ONE HD, 7TWO and GWN (7) & WIN (9 & 10) are still ONLY available by anaolgue.

    Why can’t the commercial channels be like the ABC & SBS and just launch thier new channels Australia wide? They should make it a law that if a new commerical channel (or it’s sister channel) is launched it must be launched around the whole of Australia (everywhere including regional areas).

    So come on GWN & WIN get your act together and give us GO!, ONE HD, 7TWO and digital TV now!!

  4. Finally! It took them long enough. I just want the 6 weeks of content i have missed like Ugly Betty, Heroes, Stargate Atlantis, Shark and Reaper!

    They need to do something because watching episodes out of sync is hard to get back into following a show

    Can we forgive? Sure but can we forget this happened? No way!

  5. Thank you Prime finally all good things come to those who wait though its a shame we have missed out on all the episodes of the different shows.So next year when 7 launches its new channel we should receive it here at the same time.

  6. I feel for prime viewers but I’m lucky that I live on the outskirts of Sydney and get both metro and regional channels. Catch up should be a must though

  7. Suggestion to Prime: Don’t air the Footy Flashbacks or worse, Home Shopping, air the content you missed out on.

    and now, for Gold Coast viewers, who already have two One HD’s, one One SD, two Go!’s and the metro 7Two, 7Two On Prime would be lost in the shuffle…

  8. A massive and very expensive exercise to “just add another channel”, requiring installation of hundreds of transmitters, translators, antennae, etc., etc., across the country. Compare to ATN Sydney and their one transmitter + 3 or 4 translators. Yes they had lots of time but it’s hardly like TV arriving in Tamworth for the first time, a’la 1965. I just can’t wait for the rerun of the 1978 AFL semi finals (LOL).

  9. WowThat is so quick and unexpected! Yay! I guess.

    Still Prime’s defening silence about this issue is ridiculous; ‘massive infastructure changes’ instead of saying nothing at all; the PR department should have sent a press release even a vague press release stating technical backbone work needs to be done and we hope to have it launched by years end or very early in 2010. Simple and it would’ve satisfied everyone.

    I’m not angry at the delay of the channel I’m angry and not having anything to go off as to when its coming or why its taking so long; nod to regional networks for future channels.

  10. Better late than never. It’s a free service so I wouldn’t expect exceptional service, however it is damaging to their public relations that it was delayed, especially in the national capital, Canberra.

    Because they would advertise 7Two programs during the closing credits of Better Homes & Gardens even though it was also on Prime which didn’t receive 7Two and broadcast television series before the Prime launch of 7Two, these annoyances will surely reflect badly on Seven Network in areas where the Prime affiliate network is broadcast.

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