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7TWO to launch on Prime

Just in time too. Regional viewers in NSW, ACT, Victoria and the Gold Coast finally get an early Xmas present from Prime -but will it be enough to forgive?

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24Regional Prime viewers will finally get 7TWO on their television sets from 9am tomorrow morning.

The digital channel arrives more than 6 weeks after it aired to metropolitan viewers, and three weeks after its Tasmanian launch.

It will end a long and frustrating wait for regional viewers who have been angered that they have missed out on the extra shows, and never getting any clarity on when the channel would air.

The launch will push the channel into regional homes in NSW, ACT, Victoria and the Gold Coast.

“Over the last few weeks, Prime has finalised massive infrastructure changes that not only make possible the launch of 7TWO on Prime but also prepare us to deliver even more services to regional Australia,” CEO Doug Edwards said.

Prime promises premiere episodes of programs like Lost, Ugly Betty, Heroes and 24 plus titles including A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary & Thyme and Minder to premiere episodes of Fifth Gear, Heartbeat, Holby Blue, Benidorm, Gavin & Stacey and Britain’s Best Dish.

But some new episodes of key shows have already aired on 7TWO including Ugly Betty, Heroes and Reaper. Whilst the channel may be an early Christmas present its delay will not be quickly forgotten by some Prime viewers. They could be more forgiving if Prime finds a way to “catch-up” on episodes already aired either on air or online.

At least regional viewers will be channel-ready for the return of both Lost and 24, which both return in the US soon. 7TWO has promised them prime 8:30 slots, but yet to declare their airdate.

7TWO on Prime can be seen on Channel 62.

59 Responses

  1. I agree, the current “7 Two Prime” logo is very distracting. I haven’t been able to watch more than 5 minutes at a time.

    Seems to me this is a rushed release of 7 Two for Prime. “Just to get it on air”. Like a test broadcast???

    They play ads for Channel 7 and 7 Two. Which is confusing. I noticed when GO! started NBN were having problems inserting their ads.. cutting to ads seconds earlier etc. But all seems fine now.

    I don’t understand why they don’t just use their regular Prime watermark they use on the original Prime channel.

    I mean they have 7 News, and don’t re-brand it “7 News on Prime”. They play sports from “7 Sports” with no re-branding. Or doubling up huge logos.

    I guess since Primes 7 Two raises no revenue for them (at the moment) they don’t really care. lol

    I won’t be watching, don’t want that hideous logo burnt into my screen. 😉

  2. I agree the large orange duplicate logo in the top right of the screen makes it unwatchable. But the large red top left logo on ABC3 is even worse. Email them please. We must fight back or they will run ads and promos all the time.

  3. Agree with all the comments above (for all channels mind you). I know what channel I’m watching. Don’t be so insecure that you have to plaster your logo insensitively everywhere.

  4. 7two on Prime logo has to GO! As in I will be watching GO! instead until they fixed it. I’ve already sent an email to Prime about it. I hope others are doing the same.

  5. finally, and yep when are we going to see those “catch up” episodes they’ve already played! and that logo has to go! it’s no way a watermark and just is intrusive. I think we already know which channel we’re watching thanks very much

  6. What’s with the large bright orange watermarks. Soon the programs will be shown in the corner and the watermark will fill the screen. We don’t need to be reminded all the time what station we are watching.

  7. Fine and dandy
    when is regional sa getting these channels
    1 hour north east south and west of here get them but we are supposedly the biggest “township” outside of adelaide dont get em

  8. I found out about the start of broadcast on facebook, not like prime to keep their customers informed. Oh and that watermark is just crap, does anyone at prime watch this and think having two watermarks is going to make people happy. you could have put a small watermark next to the 7two watermark in the same color.

  9. What is going on with that horrible orange 7TWOPrime watermark ?? And it’s there in addition to the regular 7TWO watermark !

    And it doesn’t even disappear during the ad breaks !

    I tried to watch as long as I could, but 5 minutes was about all I could tolerate. It’s just too distracting.

  11. I’m with you Adam. That water mark is so massive. It distracts you from the shows. I returned to watching GO.I can’t see myself watching that channel until the ychange it. Prime had the best water mark. It was very small. Just the right size. But this thing is massive. And it isn’t even see through. Its like someone threw a cup of yellow paint in the corner of the tv screen

  13. I was very happy that 7two came to my television screen. I will be even happier if they get rid of the awful orange “7two on Prime” logo that pretty much invades the screen. There is already a transparent 7two watermark down the bottom. We don’t need two watermarks.

  16. Prime we don’t really need to be remined what channel were on get rid of one before you turn people off you got 2 choices 1 Keep both and turns Viewers off remove it and keep the viewers Happy and just put Prime down the bottom transparent as others on here suggested just putting in my 2 cent worth

  17. @Adam & Woody, & @ Prime. Won’t be watching until you get rid of that vile bright orange logo. The 7TWO logo’s already on the bottom right. Just stick a transparent Prime on top of it like on the old channel.

  19. @ange – it depends where you are. SCTV in Tasmania in Darwin already have 7 Two, if you live in those areas and can’t find the channel, try LCN 66 (former Mytalk channel) or rescan if that doesn’t work. If you are in Remote Central/Eastern Australia or Spencer Gulf / Broken Hill areas then I wouldn’t have a clue.

  21. Don’t blame Prime – blame Seven. My impression of what happened is that Seven suddenly found in October that they were losing weeks to Nine because GO!’s small figures were included. So Seven says, s**t – we need to get ours going ASAP. So they roll it out without much warning to viewers, or much warning to Prime either. And Prime wasn’t thinking it would be launching that soon so they were up the proverbial creek.

  22. I’m happy that we finally have 7TWO on Prime.

    I agree it was badly handled by Prime, but they have come through
    with a early Christmas present.

    Hopefully they have learned their lesson by keeping the customers in the dark
    and next time will keep us up to date on whats happening, doing this would save a lot of heartache for everybody.

    Thank You Prime, you brought us a new digital channel, the wait is over.

  23. @ Paul. Actually i prefer the 7 branding. If Prime rebranded the channel i would hate it so much because i hate Prime to start with. I love the Seven shows but hate that Prime is the broadcaster. It is better this way i recon. Rebrand this channel and Prime can go jump!

  25. Are regional viewers so quick to forget how long they were waiting for One HD to become available in their area ? We completely missed the IPL cricket tournament this year, after having seen it on the main channel the previous year.

    6 weeks is nothing.

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