All Stories FeedExtra 7PM Project pays off
The first weeknight of summer ratings was good news and bad news for TEN.
Its move to extend The 7PM Project has paid off with 826,000 viewers. The network is airing one hour episodes on Mondays and Fridays through summer as a way of attracting new eyeballs to the show. Last night it spent longer on topics and didn’t have its first commercial break for 15 minutes. It also tweaked the set with more orange and brown hues.
But it wasn’t all going their way. Futurama dropped to 664,000 while Supernatural was only 514,000 and 532,000.
Presumably viewers still aren’t aware of where new shows are sitting on summer schedules. Consistent titles including The Mentalist and Destroyed in Seconds fared better with 1.22m and 1.17m respectively.
Elders with Andrew Denton was very strong on 1.00m.
SBS, which claims to perform best in summer, lived up to that word with Man Vs Wild eclipsing Top Gear, 708,000 to 672,000. Repeat or no repeat, it is a stellar achievement.
A very entertaining first episode of Burying Brian was 348,000 later at night for Nine.
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They need to change their set back. That simple change of colour has made it look hideous.
What Ten should do is return the News to the old half hour bulletin like what we had when they first went to 5pm some eighteen years ago then some family friendly viewing between 5:30 and 7pm but No more Simpsons repeats they are getting old and stale but do retain neighbours or put on a us teen drama or comedy during non ratings periods at 6:30pn then this 7pm Project for a half hour or full hour.
4 to 5pm viewing should go back to childrens programming like what we had in the eighties and first half of the nineties till the beancounters decided to put on Bold and the Beautiful in the 4:30pm timeslot.They are literally handing the kids television market to Nickelodeon,Disney and soon ABC 3 Today.I wouldn’t be so disgusted if they were showing an OC type programme for the teens today coming home from school but the trashy soap has to go.
This Year Nine has Funniest Home Videos Up against the 7pm Project.
It is good for those of us who don’t watch SBS or ABC news bulletins at 7pm to have an alternative especially If we can’t be home at 5 or 5pm for the regular bulletins
I really enjoyed tonight’s show with Ray Martin… was good to see him in that environment. Also they didn’t seem to be trying too hard to be funny. Maybe that was cos of stories like world aids day and the plight of gorillas but it was still funny when it needed to be. Love having Charlie back too.
Yes.
Good idea about a renamed 7PM Project permanently as an hour long show from 6.30 – a good alternative to the rubbish consumer affairs shows on 9 & 7. If Neighbours was on at 6, does Ten still get the drama quota points?
I was just thinking, a lot of the increase in ratings on Monday would have been because Home and Away isn’t on any more (and HIMYM is a repeat). Will be interesting to see how 7PM rates when H&A starts again next year.
It’s definitely a much improved product than when it first launched.
It didn’t do well because of the extra half an hour, it did well because it was not up against Home & Away and Two & A Half Men.
@ED
Its one night I don’t think anyone is breaking out the Moet! But it is an increased figure; quite a dramatic increase in figures and demos demonstrates the show has life.
That and it attracted viewers like myself who haven’t watched a full episode since the premiere. Will I stick around during ratings season; time will tell I’ll definately watch more of it over summer if the quality maintains and improves even more its something that when I do watch TV at 7pm I will watch.
Maybe it was just the hour? But it was a dramatic improvement time was dedicated the segments and was funny; the set and tune of the show has changed since I last watched and seemed to be a much more polished production. I am not a fan of 7pm its the first I’ve watched of it since the premiere so I was quite pleased with what I saw.
Sorry, but the pro 7PM Project spin from some bloggers beggars belief. The figures have lifted (against out of survey competition) to figures that are still about 100,000 south of expected for a 7 o’clock commercial share.
No denying it’s a clever idea for ten to cultivate an audience over summer and it may well return stronger in survey as a result, but scraping into third spot in it’s slot, by 11,000 is hardly worth breaking out the Moet for.
I found it to be a very entertaining hour.
Much congratulations for the new set 10.
Please stop trying to turn Carrie into a co-host. The show only needs one main host and Carrie is not strong enough to do it.
Man vs Wild is awesome..SuperNatural is good as well.
I watched the late repeat- it was good!
they should scrap Simpsons repeats at 6pm. Put Neighbours at 6pm and the 7pm project (renamed) from 6:30-7:30pm weeknights
i’ve only watched The 7pm Project a handful of times, but i watched it last night and it was better than usual. It flowed and the interviews / segments were longer.
Yes, Yes, Yes, I’ll have an extra half hour !
Putting 7pm on after the news is a great idea! that’s when I’d see it…. whoever is getting home from work by 7pm isn’t working hard enough…
I wish 7PM was for an hour each night.
After last night’s episode I can see this show really working.
I’m not sure the set changes worked, but the show flowed far better as an hour. It’s just going to feel claustrophobic when it goes back to half an hour.
Not bad but it was bound to improve without Home & Away and 2.5 Men both of which do well in 7pms target demo. I liked the 1 hour version it was a lot less rushed and more relaxed although I would have liked to hear more about Charlie’s trip up the California coast.
Funny that The Mentalist repeat did just as well as a new ep. Although in my case I missed much of season 1 so it was a new one for me.
If 10 really wants this show to succeed- The show must must adopt elements from ‘The Insider’ (CBS).
IE Best and worst celebrity/ news maker of the day.
@Bindi, the second episode did (according to Ten times). It also just won 18-49.
7pm was great last night; continue with that and I may be a regular viewer come ratings season; the show definately picked up its game and I hope this 1 hour episodes on Mondays and Fridays expose it to more people and it can pick up a bit; I actually think if the show can get around that figure during ratings Ten would be quite happy; its quite a lift from its previous Monday outings. Struggling to crack the 700k and if it does its only just.
Didn’t watch Supernatural as I have seen it already, watch Top Gear of course then FlashForward and recorder Elders. TEN has been promoting Supernatural a lot but maybe come Dec 1st people go into summer mode and forget there are some new shows on?
To be fair, Home and Away has been removed from the equation at 7PM, so it was always going to have a slight improve when pitted against “How I Met Your Mother”.
looking back at man vs wild figures, i debuted 8 weeks ago with 460k and dropped to 350k the next week. since then it has continually risen and has now doubled its low figure. with weaker competition from other networks, the show may get close to cracking one million in the coming weeks.
10 persists with supernatural because of the 16-39 demo, did it at least win that?
Even though I don’t have a ratings box, and have had a few issues with how many people supposedly watched something just because a small sampling did so.. it is great to see that more finally watched 7PM Project. I’ve been watching it since the first episode and have seen it evolve and it really is great and the move to an hour episode has been needed for a long time! Sometimes they spend too little time on a segment and those they interview have hardly had much to say because of it.
@GuanoLad… you say nobody on Tv warned you of the move for Glee? They mentioned after the episode on Thursday last week that it was moving to Sundays, and 10 had been running promos since then.
Supernatural never really rated that well yet for some reason 10 persists with it. Also a bit early to say 7pm project has paid off give it a few more days atleast.
Bogues: 131,000 for later repeat.
I was really critical a few weeks ago when ten announced hour long 7PM Project. I actually quite liked it in the end (I don’t watch any 6pm news or 6:30pm tabloid programming).
Wasn’t too impressed by seeing the same show after Sports Tonight. Bring back Letterman.
David: Is the 826,000 figure just the 7pm showing, or both the 7pm and late showing?
For anyone interested after yesterdays poor performace 5th Grader is now out and replaced by… Yes you guessed it Don’t Forget the Lyrics.
I was surprised to see Glee had moved days. Nobody on TV had warned me of that. However I was somewhat excessively informed about Santa Clause 3.
My partner is a massive Supernatural fan and she saw the episodes that aired last night on ten, some months ago.
Man vs Wild also hit the Top 10 for 25-54, SBS would be stoked!
I was a fan of the early Supernatural but lost my way with TEN’s scheduling…however last night I was once again sucked in for the full two hours!
“Presumably viewers still aren’t aware of where new shows are sitting on summer schedules.”
…or, Supernatural fans have found their craving for new episodes elsehow and elsewhere.