Comments on: Morning TV war set to heat up

By: Jerome

Jerome — Mon, 07 Dec 2009 12:56:33 +0000

the morning show is a great show to have in the background while you are doing your morning stuff i often get a few good belly laughs. larry emdur is a great talent some of his advertorial exiting segues are priceless. and kylie has a great personality and the chemistry works so well.

the 9am replacement will have to be very good to get my viewership.

By: Vert

Vert — Mon, 07 Dec 2009 09:32:50 +0000

@Casey – If they are going to outlaw anything it should be those damn mobile ripoff ads, you know the $5 a week bs…

By: Bec

Bec — Mon, 07 Dec 2009 07:38:21 +0000

Always have, always will be a viewer of The Morning Show!!! Love it!!! Perfect way to start my day!!!

By: Danny Wu

Danny Wu — Mon, 07 Dec 2009 06:54:31 +0000

The Morning Show – Fun!

By: toriwannabe

toriwannabe — Mon, 07 Dec 2009 05:02:37 +0000

I hate the advertorials, but if they must have them, how about a compromise and get rid of that bloody annoying Danoz guy. I swear, sometimes he is yelling at me on all 3 channels at once!

By: Casey

Casey — Mon, 07 Dec 2009 04:46:31 +0000

It’s pretty pathetic how the ABA actually allows advertising as TV content to be aired. If more apathetic Aus viewers bothered complaining to them, they might consider outlawing it, but it’d be interesting knowing what their argument currently is, for permitting it (advertorials to be aired and used as TV content).

By: Rob

Rob — Mon, 07 Dec 2009 02:21:11 +0000

Neon,

Replacing advertorial won’t exactly get any more interesting content since these shows are meant to be advertorial in part rather than like the overnight exercising and knife one’s just straight selling. Any successful program will just attract as many ads as does 9AM whether it’s a fake show or genuine 30 sec ad.

Whichever way you can look at it the faces might change but the content will be the same.

By: KFed

KFed — Mon, 07 Dec 2009 02:14:28 +0000

The Morning Show tried too hard – and too briefly – with it’s “comedy” advertorials. It would be a lot easier if Ten hires somebody with comedic ability to present them, a few ad-libbed one-liners go a long way. A key part of the IMT format was that presenter (say, Bert) would interact with Graham, the host, during the advertorial and the fact that they were live – pretaping does not lead to spontineity. The client would also have to give up having such a tightly scripted sales pitch.

I’m glad Mornings with Kerri-Anne is getting a revamp, much needed and deserved.

I have no idea how The Morning Show does so well. It has brilliant hosts, but the format is tired and very samey – how many poorly researched Top 5 lists and passionless “debates” can people sit through? (Hundreds apparently)

@Neon Kitten The only reason these shows exist is because of advertorials – that’s where the $11million comes from. No advertorials = repeats of ’80s crime shows.

By: Chris

Chris — Mon, 07 Dec 2009 00:24:44 +0000

“expected to be a predominantly female team” Anyone remember the Catch Up?

By: Travis

Travis — Sun, 06 Dec 2009 23:20:09 +0000

A few weeks ago on Weekend Today, Cam and Leila said goodbye to Kerri Elstub (Executive Producer), who will move to Kerri-Anne in 2010. Tom Malone will remain producer of only Today.

By: Neon Kitten

Neon Kitten — Sun, 06 Dec 2009 23:01:52 +0000

If Ten wants to expand its audience, it absolutely needs to lose the advertorial. It’s cheap, it’s tacky, and I’m surprised David Reyne hung around raising his eyebrows at its stench for as long as he did.

By: Boy Wonder

Boy Wonder — Sun, 06 Dec 2009 21:59:30 +0000

here were highlights?

By: ryan

ryan — Sun, 06 Dec 2009 18:13:04 +0000

ten could put the best show in the world at 9am and it would prob still fail because of its crap lead ins!
if kim watkins is not in the new show then i will start watching the morning show.