Tennis slams home Week 5 for Seven

By David Knox on January 31, 2010 / Filed Under News 16

The Australian Open helped Seven to a big win in Week 5, thrashing its competitors.

The Seven Network finished the week with 35.6% to Nine’s 26.3% and TEN’s 16.7%. The ABC had 15.7% and SBS 5.7%.

Seven won every night of the week except Sunday, which fell to Nine. Its Saturday share with the Women’s Final was huge, topping the 40% mark, leaving Nine to plummet to fourth position on 15% -including with GO!

Despite audience criticism last week, the Australian Open netted the week’s biggest audience on Monday night with 1.63m viewers.

Official ratings for 2010 begin in just seven days.

Week 5

16 Comments »

  1. Jaye February 1, 2010 at 4:54 pm -

    That picture of Serena just deserves a caption comment, how about:

    ‘For the love of god someone get me some metamucil!’

  2. Adam January 31, 2010 at 8:55 pm -

    I can’t handle watching the tennis with the way 7 advertises their show all the way through it by getting the commentators to say stuff about the shows

  3. Kuttsywood January 31, 2010 at 8:35 pm -

    Considering Sat night was low rating across the board, I’d have expected higher average results (lower viewers, higher percentages). If the mens final doesn’t even get 2 mill average, then something’s wrong over at Seven, and the availability of digital alternatives to wall to wall sport have really bitten the networks throughout summer…

  4. Marc January 31, 2010 at 7:04 pm -

    Sorry “Creamy” I don’t see that happening.
    I predict that Seven will loose more audience.

  5. Ryan January 31, 2010 at 6:20 pm -

    @ FJ – I think you’ll find that the figure David Dale has used on his site is for the match itself, rather than the primetime average that has been used this year.

  6. Craig January 31, 2010 at 3:47 pm -

    I’m guessing Nine hopes it swings the other way in 2 weeks for the Olympics.

  7. James January 31, 2010 at 3:23 pm -

    At FJ –
    The totals figures for the final won’t be accurate due to not knowing match end times.
    It looks to be at around 1.8 which is up

  8. FJ January 31, 2010 at 2:29 pm -

    To tv

    “To FJ, the ratings for the women’s final is higher than last years.”

    Not going off David’s site here http://www.tvtonight.com.au/2009/12/2009-the-top-100.html

    21. Australian Open – Women’s Final Seven 1.673

    Last night was Tennis: 2010 Aust Open- Women’s Final Seven 1,128,000

  9. ducko January 31, 2010 at 2:23 pm -

    Was the womens’ final on in primetime last year? I think this may have been the first night final for the women?

  10. Nick January 31, 2010 at 2:06 pm -

    Might have been more had they bothered to show either final live into WA.

    David, is there any justification for them not broadcasting it live? I’d imagine it is purely because they don’t want to interrupt the news, and that doesn’t sit all too well with me.

  11. damo January 31, 2010 at 1:11 pm -

    people want too watch the tennis. they are just sick of the way 7 butchers everything.

  12. Adam January 31, 2010 at 1:02 pm -

    Wish Tennis was on all year!! Love it!!

  13. tv January 31, 2010 at 12:59 pm -

    To FJ, the ratings for the women’s final is higher than last years.

  14. FJ January 31, 2010 at 12:48 pm -

    Ratings for the womens final seem very low.

  15. Brodie January 31, 2010 at 12:18 pm -

    “Official ratings for 2010 begin in just seven days.”

    Though tv becomes tolerable from tonight.

  16. CreamyDelight January 31, 2010 at 11:49 am -

    I hope this is the theme for the year (not so much with 7 up in the 40% but yes to 9 in 4th place). Bring on the start of the ratings year!

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