Check out this billboard for Hung that’s on display in Auckland -a giant well-proportioned pair of underwear.
The outdoor display company Colenso BBDO says feedback has been “extremely positive”.
“We felt that because of the nature of Hung — a comedic drama that pushes the boundaries of what we have come to expect from mainstream television and particularly TV One — it felt necessary to align the advertising creative in an equally eyebrow-raising way,” a spokesperson said.
“I guess the fact that it’s a gigantic penis in the middle of the Auckland CBD is pretty unique. On top of this, the fact that it’s advertising a show on TV One which is generally associated with more traditional programming makes this campaign even more special.”
Apparently they are yet to receive one complaint.
The show has aired in Australia on Showcase but Seven ought to try this idea when they are getting around to showing it!
Source: ProPrint
That billboard is far more provocative than the show itself, which is actually quite tame and conservative. But its a clever idea to get it noticed!
Anyone asked how Thomas Jane feels about it?
Imagine pulling this stunt in Ipswich, they are too sensitive for a Sexpo billboard, let alone this.
how funy and so cheeky that i am sure the prgram with rate well!!!!
fabulous
Sweet Jesus!
If Channel Seven tried this sort of billboard I’m sure they would be hung out to dr… err, never mind.
Interesting – from the same nation supposedly banning rude number plates on cars
By far one of the best things NZ has done.