Time taps Masterchef as future trend

By David Knox on March 16, 2010 / Filed Under News 11

Time Magazine has selected MasterChef Australia as one of television’s future trends.

It named the show in 10 Ideas For The Next 10 Years, a “thinker’s guide to the most important trends of the new decade.”

Time described the show as:

A competitive cooking game show based on a British series of the same name, MasterChef Australia has enjoyed steadily climbing ratings since it premiered in April 2009. In a round up of the most popular shows that have aired in Australia since 2001, Masterchef is only outranked by the 2005 Australian Open final between Aussie Lleyton Hewitt and Marat Safin, and the 2003 Rugby World Cup Final, where Australia was beaten by England. The show’s first season finale was the most watched television program of 2009.

It joins other international shows including EastEnders (UK), Afghan Star (Afghanistan), Les Guignols de l’Info ["News Puppets"] (France), Generations (South Africa), and Yeh Rishta Kiya Kehlata Hai ["What is This Relationship Called?"] (India).

Source: Time

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11 Comments »

  1. Dianne April 7, 2010 at 6:18 am -

    I hope they change the format of this show, and pick the right person to win. Not like last years, poor choice.

  2. ted March 17, 2010 at 12:11 am -

    Tall poppy syndrome at it’s best yet again!
    Well done MasterChef Australia for this acknowledgement. An extremely well produced, well marketed and well publicised program that did what it was supposed to do – attract viewers.

  3. Michael March 16, 2010 at 8:11 pm -

    Masterchef’s first season it doesn’t count. as proved over and over again at the movie box office Hype & curiosity= big bucks If this was Masterchefs 4th or 5th season and was having the same success as the first season then yes it would deserve the title.

  4. Jason D. March 16, 2010 at 5:18 pm -

    After some dubious entries in the “most influential people” category, Time magazine just doesn’t have the credibility it used to have. Chef competitions are not really a new trend either, it began in the UK about 4-5 years ago, also Iron Chef began during the 90s. And Eastenders??? if it was because of the live episode, ER dabbled in live episodes many years ago. I don’t deny that Masterchef was successful and will continue to be in the upcoming seasons but anyone could have guessed that.

  5. Tony H. March 16, 2010 at 3:48 pm -

    And George is the new George Clooney.

  6. David Knox March 16, 2010 at 1:20 pm -
  7. Dan March 16, 2010 at 1:17 pm -

    Perhaps Eastenders was included because of it’s recent live episode? It was the conclusion to a murder-mystery whodunnit storyline where the killer was revealed at the end of the episode. Only a few core members of the crew knew who the killer would be – even the actor portraying the killer didn’t find out until just before they went to air! I’m not a regular viewer of the show but I watched it on Youtube and was very impressed. There were a huge amount of cast members involved, internal and exterior sets, even some stunt work! They followed it up with a one-hour behind the scenes special which showed the months of preparation that went into it.

  8. GuanoLad March 16, 2010 at 1:04 pm -

    Way to push up expectations to unrealistically high levels.

    I think the next series of MasterChef will suffer from Big Brother Season 2 syndrome, where the mystery of the expectations has been blown, so there are contestants who are coming in that will be prepared and expecting some amount of fame.

  9. wamdue March 16, 2010 at 12:54 pm -

    despite watching EE, I dont see how one live episode with ratings higher than the average ratings, makes the show a trend for the next 10 years.

    EE does plenty of things well, but it isnt new, and certainly wont be trend setting for the next 10 years.

    im not sure what point Time are trying to make with this article.

  10. Rhys March 16, 2010 at 12:27 pm -

    I agree Gavin – how can Eastenders be considered a credible example of a cutting edge, innovative, and influential program – it wasn’t even those things back in the 80s, just a slightly edgier version of Coronation Street. Its inclusion kind of undermines the credibility of the other programs named. That said, MasterChef Australia was bloody brilliant in its first season – here’s hoping they don’t tamper with the format too much for season two.

  11. gavin March 16, 2010 at 11:28 am -

    Given that one of their other picks as “trend of the decade” is the 25 year old British soap EastEnders, I’m not sure how much to take any of this seriously!

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