Further proof that offering online content ahead of shows screening on air doesn’t necessarily undermine a television broadcast comes with the result of the ABC’s iView premiere of Doctor Who.
ABC netted more than 112,000 views of the BBC drama over the weekend. The show wasn’t added online until 12am Saturday morning.
Last night, against some stiff competition, it still pulled 1,033,000 viewers. Some TV Tonight readers indicated they enjoyed watching it a second time on air.
In the week ending April 18, iView recorded a total of 224,000 visitors, 540,000 visits and 2.8 million page views.
“The response we’ve had to the Doctor Who premiere makes it very clear that Australians want to watch television episodes on their computers and game consoles,” says Director of Television, Kim Dalton. “We’ll be looking to offer more special programming on iView and to that end, I’m delighted to announce that our most requested program, Spicks and Specks will be available on iView from this Wednesday night.”
Until now the show has been tricky to include due to music rights.
Who isn’t the first time a network has premiered new work online, with Sea Patrol also premiering online in 2007 ahead of its TV debut.
Networks are joining online audiences with every passing month. Last week Nine launched its FIXPlay platform via NineMSN.
The Doctor Who episode is available to watch on iView until Sunday May 2nd.