Nine inches ahead in second Easter battle

By David Knox on April 11, 2010 / Filed Under News 15

The Nine Network inched ahead of Seven to take the second week of Easter non-ratings. After Seven snatched the first of the 2 week break, the 1-each split is indicative of just how close both rivals are in the wider game. As official survey ratings return today, the 2010 ratings war remains deadly close, but leaves viewers as the winners with plenty of choice.

The Nine Network won with 28.0% over Seven’s 27.8% and TEN’s 21.4%. The ABC had 17.0% and SBS 5.8%.

In digital channels GO! had 3.9%, 7TWO 3.5%, ONE 2.1%, ABC2 1.6%, SBS TWO 0.5% and ABC3 0.4%.

Nine again won all three key demos 16-39, 18-49 and 25-54.

Nine won Monday to Thursday, leaving Seven Sunday, Friday and Saturday. Nine also won Sydney and Brisbane, Seven won Adelaide and Perth while Melbourne was a dead heat between both. The ABC finished second on Saturday and third on Friday.

A Top Gear repeat was the top show for the week.

Official survey ratings now continue to the end of November.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Top Gear Nine 1,428,000 366,000 451,000 305,000 158,000 149,000
2 Seven News Seven 1,415,000 397,000 384,000 266,000 171,000 197,000
3 Today Tonight Seven 1,340,000 348,000 386,000 260,000 168,000 178,000
4 Customs Nine 1,294,000 397,000 393,000 233,000 119,000 152,000
5 NCIS Rpt Ten 1,265,000 329,000 380,000 238,000 141,000 178,000
6 Better Homes And Gardens – Easter Seven 1,226,000 320,000 415,000 195,000 150,000 146,000
7 Seven News – Sun Seven 1,216,000 284,000 342,000 294,000 107,000 188,000
8 Two And A Half Men -Mon Nine 1,214,000 329,000 427,000 196,000 98,000 164,000
9 Seven News – Sat Seven 1,194,000 301,000 348,000 231,000 103,000 212,000
10 Bondi Rescue Ten 1,175,000 306,000 331,000 261,000 128,000 148,000
11 Nine News Nine 1,170,000 330,000 377,000 224,000 117,000 122,000
12 A Current Affair Nine 1,155,000 322,000 395,000 213,000 103,000 123,000
13 Nine News Sunday Nine 1,144,000 351,000 346,000 212,000 131,000 105,000
14 Two And A Half Men -Wed Nine 1,123,000 306,000 380,000 202,000 114,000 122,000
15 The Big Bang Theory -Rpt Nine 1,093,000 301,000 335,000 211,000 104,000 141,000
16 Spicks And Specks ABC1 1,085,000 335,000 328,000 186,000 114,000 123,000
17 Two And A Half Men -Rpt Nine 1,057,000 298,000 360,000 195,000 86,000 118,000
18 ABC News ABC1 1,050,000 297,000 336,000 158,000 119,000 140,000
19 Getaway Nine 1,035,000 284,000 374,000 170,000 105,000 102,000
20 Home And Away Seven 1,032,000 296,000 295,000 184,000 131,000 126,000
21 The Mentalist -Rpt Nine 1,030,000 294,000 337,000 182,000 105,000 112,000
22 Survivor: Heroes Vs Villains Nine 1,004,000 298,000 333,000 195,000 80,000 97,000
23 Cold Case -Ep1 Nine 991,000 286,000 304,000 170,000 118,000 114,000
24 So You Think You Can Dance Australia Ten 966,000 306,000 315,000 176,000 69,000 99,000
25 The Biggest Loser (Aus) – Elimination Ten 946,000 242,000 277,000 208,000 73,000 145,000
26 60 Minutes Nine 944,000 271,000 316,000 157,000 109,000 90,000
27 Bones (R) Seven 928,000 246,000 265,000 191,000 112,000 114,000
28 Doc Martin: On The Edge ABC1 915,000 228,000 269,000 182,000 102,000 135,000
29 Australian Story ABC1 901,000 267,000 290,000 151,000 91,000 104,000
30 Border Security: C Squadron-Front Line In Afghanistan Seven 897,000 219,000 247,000 212,000 98,000 122,000
31 Nine News Saturday Nine 896,000 222,000 286,000 173,000 130,000 85,000
32 So You Think You Can Dance Australia – Results Ten 888,000 301,000 259,000 172,000 71,000 86,000
33 Seven’s AFL: Rnd 3: St Kilda Vs Collingwood Seven 880,000 14,000 568,000 5,000 162,000 131,000
34 Ten News At Five Ten 876,000 223,000 289,000 143,000 99,000 122,000
35 The Biggest Loser (Aus) Ten 875,000 231,000 268,000 182,000 79,000 114,000
36 Melbourne International Comedy Festival – All Stars Cabaret Ten 848,000 191,000 314,000 148,000 91,000 103,000
37 Criminal Minds-Ep.1 (R) Seven 847,000 225,000 251,000 179,000 96,000 95,000
38 Britain From Above ABC1 841,000 263,000 223,000 135,000 103,000 117,000
39 Domestic Blitz Nine 838,000 253,000 272,000 152,000 101,000 61,000
40 NCIS: Los Angeles Ten 838,000 195,000 281,000 137,000 104,000 122,000
41 Whitechapel ABC1 831,000 244,000 236,000 131,000 102,000 118,000
42 ABC News-Sa ABC1 824,000 207,000 261,000 146,000 89,000 122,000
43 Collectors ABC1 816,000 231,000 268,000 130,000 102,000 84,000
44 Bill ABC1 811,000 259,000 206,000 126,000 98,000 123,000
45 Mighty Ships Seven 809,000 195,000 254,000 223,000 *** 137,000
46 Criminal Minds (R) Seven 807,000 219,000 251,000 151,000 96,000 91,000
47 Talkin’ ‘Bout Your Generation – Family Assortment Ten 806,000 221,000 244,000 156,000 81,000 105,000
48 Cold Case -Ep2 Nine 805,000 216,000 264,000 138,000 101,000 85,000
49 The Footy Show Nine 805,000 129,000 364,000 99,000 112,000 100,000
50 The Devil Wears Prada Rpt Ten 797,000 234,000 243,000 153,000 82,000 86,000
51 Australia’s Funniest Home Videos Nine 789,000 217,000 231,000 161,000 82,000 98,000
52 Brothers & Sisters – Ep.1 Seven 782,000 201,000 260,000 144,000 72,000 106,000
53 The 7pm Project Ten 781,000 193,000 239,000 180,000 79,000 91,000
54 7.30 Report ABC1 780,000 231,000 228,000 149,000 90,000 82,000
55 How I Met Your Mother Seven 776,000 233,000 222,000 166,000 83,000 72,000
56 Brothers & Sisters Seven 775,000 204,000 248,000 141,000 77,000 104,000
57 Abba: The Mamma Mia! Story (R) Seven 772,000 199,000 248,000 123,000 109,000 93,000
58 Coastwatch Seven 770,000 213,000 250,000 127,000 75,000 105,000
59 Seven’s Footy Show Seven 768,000 267,000 250,000 144,000 60,000 47,000
60 Cougar Town Seven 756,000 235,000 184,000 169,000 84,000 84,000
61 CSI: Miami -Ep1 Nine 744,000 184,000 236,000 136,000 105,000 83,000
62 Life After People (R) Seven 714,000 166,000 217,000 132,000 95,000 104,000
63 Four Corners ABC1 704,000 211,000 165,000 144,000 81,000 104,000
64 Nine’s Live Friday Night Football Nine 703,000 422,000 *** 281,000 *** ***
65 The Biggest Loser (Aus) – The Weigh-In Ten 700,000 216,000 181,000 150,000 53,000 99,000
66 Castle (R) Seven 697,000 175,000 219,000 146,000 79,000 78,000
67 Catalyst ABC1 692,000 232,000 186,000 135,000 57,000 81,000
68 Law And Order: SVU Rpt Ten 685,000 223,000 184,000 135,000 71,000 72,000
69 Human Journey ABC1 683,000 237,000 166,000 142,000 57,000 81,000
70 The New Inventors ABC1 671,000 172,000 229,000 127,000 79,000 65,000
71 Stateline ABC1 667,000 183,000 197,000 99,000 99,000 89,000
72 Blue Murder ABC1 658,000 190,000 167,000 111,000 72,000 117,000
73 ABC News-Su ABC1 657,000 175,000 198,000 122,000 73,000 90,000
74 Monday Afternoon AFL Ten 635,000 60,000 368,000 52,000 90,000 65,000
75 Foreign Correspondent ABC1 635,000 199,000 167,000 121,000 63,000 83,000
76 Little Known Wonders Of Sydney Harbour Seven 626,000 258,000 201,000 *** 80,000 88,000
77 Neighbours Ten 625,000 178,000 194,000 111,000 75,000 66,000
78 NCIS Fri Rpt Ten 623,000 142,000 190,000 110,000 84,000 98,000
79 Place Of Execution ABC1 613,000 183,000 175,000 88,000 86,000 81,000
80 The Simpsons Ten 611,000 165,000 218,000 94,000 70,000 65,000
81 Deal Or No Deal Seven 606,000 156,000 193,000 103,000 72,000 82,000
82 Hot Seat Nine 605,000 179,000 178,000 128,000 62,000 58,000
83 V Nine 603,000 169,000 177,000 109,000 70,000 76,000
84 Hungry Beast ABC1 593,000 160,000 177,000 121,000 59,000 75,000
85 20 To 1 Nine 591,000 161,000 214,000 101,000 58,000 57,000
86 Thank God You’re Here (R) Seven 589,000 178,000 208,000 89,000 74,000 39,000
87 Saturday Night AFL Ten 586,000 52,000 315,000 46,000 70,000 103,000
88 Gardening Australia ABC1 585,000 154,000 183,000 115,000 66,000 66,000
89 Media Watch ABC1 581,000 193,000 149,000 112,000 64,000 62,000
90 Ten News At Five Sat Ten 561,000 149,000 216,000 59,000 *** 137,000
91 ABC News Up-Date ABC1 560,000 174,000 159,000 77,000 75,000 74,000
92 Burn Notice Ten 556,000 174,000 191,000 73,000 60,000 58,000
93 M-Underdog Seven 554,000 173,000 164,000 121,000 65,000 30,000
94 Ten News At Five Sun Ten 546,000 137,000 135,000 102,000 73,000 98,000
95 Qi ABC1 527,000 173,000 131,000 81,000 69,000 73,000
96 M-Saving Private Ryan Seven 519,000 138,000 167,000 76,000 72,000 66,000
97 Stress: Portrait Of A Killer ABC1 516,000 171,000 138,000 87,000 50,000 69,000
98 Saturday Afternoon AFL Ten 504,000 31,000 145,000 89,000 58,000 181,000
99 Mythbusters SBS ONE 501,000 156,000 141,000 62,000 81,000 61,000
100 Win A Date With Tad Hamilton! -Rpt Nine 500,000 156,000 118,000 117,000 40,000 69,000

ASTRA: Week 15

Week 15

15 Comments »

  1. darthfyer April 12, 2010 at 2:17 am -

    I really struggle to understand Nine’s logic.

    Customs gets almost 1.3 million, and they drop in from this coming week? Its quite obvious that its not all about the ratings, because what other network would drop a show with those figures?

  2. Secret Squïrrel April 11, 2010 at 9:25 pm -

    @Steven Guy: it’s prob that are a lot of people who just don’t consider watching SBS (or ABC).

    @Craig: Ten? – pah! I’m waiting for when 72 inches ahead of GO!

  3. ali April 11, 2010 at 5:01 pm -

    Haha 9 inches…..the mind boggles…..

  4. tv April 11, 2010 at 4:27 pm -

    Are the numbers calculated to more than one decimal place as the daily figures only give a difference of 0.3 points for the week. The week could even be a draw if the rounding wasn’t done correctly.

  5. Scott April 11, 2010 at 4:23 pm -

    Fairly sad to see only six scripted dramas or comedies in the Top Twenty. Even worse that three of those six were Two and a Half Men repeats!

  6. darryn April 11, 2010 at 3:49 pm -

    Easter has been good to neighbors in an otherwise poor week for 10 again. Interesting that only 5 shows (excluding news etc) reached the so called new benchmark of 1.2 million. If it doesn’t improve from here on in, then that number may have to be readdressed.

  7. steven guy April 11, 2010 at 2:59 pm -

    I can’t believe that Top Gear is a 500,000 veiwer better show on 9 than it was on SBS. Just proves there is generation of viewers out there who still believe if it’s on 9 it must be good !

  8. David Knox April 11, 2010 at 2:44 pm -

    In hindsight “edges” would have been a better verb… but not the first time TV war has been likened to a manhood contest I guess.

  9. Craig April 11, 2010 at 2:22 pm -

    @KFed – Ha Ha, so poor 7 then but lucky TEN if it comes up.

    It will be interesting to see how far Top Gear falls in the coming weeks, after the new eps end. David is there any news on how quickly Nine will show new eps when it resumes in the UK in June/July.

  10. FJ April 11, 2010 at 12:39 pm -

    The Swans bombarding The Matty Johns show with 50,000 ads turned out to be an epic fail looking at their abysmal ratings for last night.

  11. timmy April 11, 2010 at 12:19 pm -

    LOL yes I thought maybe David got lucky over Easter :D

  12. Mark April 11, 2010 at 11:53 am -

    Tee hee. Knox you sly devil.

  13. David Knox April 11, 2010 at 11:49 am -

    Ha!

  14. KFed April 11, 2010 at 11:37 am -

    I wasn’t the only dirty minded one giggling at the headline, was I?

  15. Craig April 11, 2010 at 11:21 am -

    Given the re-run ratings I can see lots and lots of Tog Gear re-runs in the future on both Nine and GO!

    Maybe this year will be closer than the last couple but I’m still thinking Seven will win the total number of weeks.

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