Nine has launched its all-new catch-up video site, FIXPlay.
The NineMSN site, using Microsoft Silverlight , is themed to fit with its other FIX brands including TV FIX, and will offer streaming television shows including Underbelly, V, Getaway, Two and a Half Men, The Mentalist, The Big Bang Theory, Gossip Girl and Vampire Diaries. Current episodes will be available to be viewed for up to 28 days after they have aired.
As well as Nine and Warner Bros titles it also has access to BBC Worldwide back-catalogue including Doctor Who, Little Britain, Spooks, Hotel Babylon, Torchwood, The Mighty Boosh, plus Digital Rights Group (DRG) content including Shameless, Balls of Steel and Father Ted.
It even lists Day of the Triffids with Dougray Scott and Joely Richardson, yet to air on Australian TV.
There will also be back-catalogue Nine titles including McLeod’s Daughters and Sea Patrol.
In the coming weeks it will add The Footy Show (AFL).
Niamh Collins, ninemsn’s Head of Entertainment, said: “We are so excited to be launching FIXPlay. Not only does it coincide with the premiere of Underbelly: The Golden Mile – meaning audiences can catch-up on aired episodes of this iconic program at any time – it also boasts a huge variety of local and international, current and back-catalogue programs for Australian audiences to enjoy.”
As with PLUS7 the site offers pre-roll, mid-roll and post-roll advertising of 15, 30 and 60 seconds duration.
The site is live today at www.fixplay.com.au however some titles are still to be ingested.
Channel Nine – Catch-Up
Underbelly: The Golden Mile
Two and a Half Men
The Footy Show (AFL)
Big Bang Theory
GO! – Catch-Up
The Vampire Diaries
Channel Nine – Back-Catalogue
DRG – Back-Catalogue
Derren Brown – The Series
Derren Brown – Trick of Mind
Balls of Steel
The World of Lee Evans (stand-up)
BBC Worldwide – Back-Catalogue
The Mighty Boosh
Day of the Triffids