Networks getting a roasting from MasterChef

By David Knox on May 2, 2010 / Filed Under News 20

Since Easter the television game has seen significant shifts with big shows rolled out and TEN’s MasterChef creating challenges to Nine and Seven. So far it has impacted more on the latter with the cooking show pulling eyeballs away from Seven’s early evening factuals. TEN’s cooking show was the #1 show on four of its six nights.

But it was the Nine Network that won Week 18 in the ratings, its third week in a row.

The Nine Network won with 28.9% over Seven’s 27.9% and TEN’s 22.7%. The ABC had 15.4% and SBS 5.2%.

In digital channels GO! was 3.5%, 7TWO was 3.1%, ABC2 1.6%, ONE 1.1%, ABC3 0.5% and SBS TWO 0.4%.

The Nine Network also won all three key demos 16-39, 18-49 and 25-54.

Nine won Sunday, Monday, Thursday and Friday with Seven taking Tuesday, Wednesday and Saturday. Nine was first in Sydney, Melbourne and Brisbane with Seven again taking Adelaide and Perth.

This week viewng numbers were down on Sunday due to the long weekend, and up on Monday as we settled in for the working week. #1 show of the week was Two and a Half Men with 1.53m viewers.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Two And A Half Men Nine 1,534,000 428,000 491,000 301,000 125,000 189,000
2 Underbelly: The Golden Mile Nine 1,506,000 586,000 413,000 259,000 105,000 144,000
3 Australia’s Got Talent Seven 1,477,000 417,000 440,000 265,000 152,000 202,000
4 Seven News – Sun Seven 1,455,000 327,000 477,000 306,000 141,000 205,000
5 Nine News Sunday Nine 1,453,000 460,000 467,000 254,000 140,000 132,000
6 Seven News Seven 1,447,000 368,000 428,000 265,000 166,000 220,000
7 Masterchef Australia Ten 1,446,000 418,000 462,000 225,000 164,000 177,000
8 Today Tonight Seven 1,388,000 347,000 413,000 269,000 163,000 197,000
9 Top Gear Nine 1,386,000 369,000 433,000 272,000 134,000 177,000
10 NCIS Ten 1,369,000 356,000 408,000 280,000 143,000 182,000
11 Masterchef Australia – Top 24 Revealed Ten 1,282,000 414,000 367,000 200,000 148,000 152,000
12 Seven News – Sat Seven 1,271,000 332,000 370,000 278,000 121,000 170,000
13 Nine News Nine 1,268,000 349,000 399,000 249,000 138,000 133,000
14 The Big Bang Theory Nine 1,262,000 357,000 342,000 291,000 116,000 156,000
15 The Pacific Seven 1,229,000 315,000 372,000 252,000 134,000 156,000
16 The Mentalist Nine 1,211,000 334,000 390,000 235,000 107,000 145,000
17 Glee Ten 1,187,000 329,000 404,000 221,000 110,000 122,000
18 Customs Nine 1,181,000 377,000 388,000 216,000 106,000 94,000
19 A Current Affair Nine 1,175,000 337,000 367,000 223,000 112,000 135,000
20 Bondi Rescue Ten 1,170,000 342,000 376,000 217,000 113,000 121,000
21 Two And A Half Men -Rpt Nine 1,132,000 310,000 377,000 210,000 96,000 140,000
22 Hey Hey It’s Saturday Nine 1,122,000 348,000 434,000 160,000 91,000 89,000
23 Bones Seven 1,115,000 268,000 370,000 212,000 159,000 107,000
24 The Force – Behind The Line Seven 1,109,000 224,000 371,000 212,000 99,000 203,000
25 60 Minutes Nine 1,107,000 371,000 289,000 224,000 105,000 117,000
26 Dog Squad Seven 1,101,000 312,000 305,000 215,000 117,000 150,000
27 Send In The Dogs Nine 1,081,000 315,000 355,000 203,000 99,000 109,000
28 Desperate Housewives Seven 1,065,000 270,000 381,000 190,000 101,000 122,000
29 Sunday Night Seven 1,057,000 273,000 373,000 228,000 107,000 76,000
30 Nine News Saturday Nine 1,056,000 289,000 330,000 195,000 115,000 126,000
31 Sea Patrol Nine 1,049,000 315,000 320,000 191,000 99,000 125,000
32 Home And Away Seven 1,031,000 314,000 300,000 166,000 125,000 126,000
33 Crash Investigation Unit Seven 1,009,000 282,000 279,000 209,000 106,000 133,000
34 Survivor: Heroes Vs Villains Nine 996,000 313,000 346,000 168,000 61,000 107,000
35 Better Homes And Gardens Seven 992,000 291,000 266,000 156,000 121,000 157,000
36 ABC News ABC1 985,000 272,000 325,000 149,000 108,000 131,000
37 Australia’s Funniest Home Videos Nine 971,000 267,000 294,000 180,000 105,000 125,000
38 Castle Seven 960,000 249,000 344,000 189,000 131,000 47,000
39 Grey’s Anatomy Seven 959,000 293,000 243,000 189,000 118,000 117,000
40 Find My Family Seven 956,000 265,000 320,000 171,000 102,000 98,000
41 The Zoo Seven 953,000 307,000 249,000 172,000 119,000 107,000
42 ABC News-Sa ABC1 953,000 258,000 326,000 155,000 98,000 116,000
43 Brothers & Sisters Seven 945,000 285,000 314,000 149,000 93,000 103,000
44 Ten News At Five Ten 924,000 239,000 291,000 159,000 100,000 135,000
45 Getaway Nine 919,000 262,000 311,000 141,000 94,000 112,000
46 Australian Families Of Crime Nine 914,000 347,000 242,000 152,000 84,000 90,000
47 NCIS: Los Angeles Ten 898,000 229,000 314,000 125,000 105,000 125,000
48 Good News Week Ten 887,000 231,000 276,000 165,000 105,000 111,000
49 Spicks And Specks ABC1 884,000 266,000 221,000 148,000 120,000 129,000
50 Doc Martin Rpt ABC1 869,000 265,000 238,000 174,000 89,000 103,000
51 Criminal Minds Seven 862,000 200,000 261,000 165,000 119,000 118,000
52 CSI: Miami Nine 862,000 218,000 294,000 143,000 95,000 112,000
53 Doctor Who ABC1 851,000 271,000 191,000 153,000 93,000 144,000
54 Australian Story ABC1 839,000 253,000 265,000 173,000 44,000 104,000
55 27 Dresses Ten 834,000 252,000 241,000 132,000 109,000 100,000
56 The 7pm Project Ten 823,000 213,000 232,000 188,000 88,000 101,000
57 The Footy Show Nine 812,000 169,000 350,000 100,000 80,000 113,000
58 Merlin Ten 794,000 265,000 160,000 130,000 93,000 146,000
59 Kokoda ABC1 788,000 297,000 214,000 118,000 82,000 78,000
60 Who Do You Think You Are? Nine 785,000 255,000 302,000 99,000 62,000 67,000
61 Border Security – Australia’s Front Line (R) Seven 781,000 213,000 317,000 172,000 80,000 ***
62 The Good Wife Ten 778,000 224,000 204,000 148,000 111,000 92,000
63 Bill ABC1 778,000 242,000 223,000 121,000 78,000 114,000
64 Criminal Minds-Thu (R) Seven 761,000 164,000 253,000 129,000 101,000 115,000
65 M-Enchanted Seven 753,000 190,000 238,000 127,000 73,000 124,000
66 ABC News-Su ABC1 748,000 235,000 213,000 124,000 94,000 82,000
67 Catalyst ABC1 735,000 259,000 183,000 134,000 81,000 78,000
68 Nine’s Live Friday Night Football Nine 733,000 447,000 *** 287,000 *** ***
69 Charlie And The Chocolate Factory -Rpt Nine 722,000 244,000 216,000 130,000 51,000 81,000
70 Seven’s AFL: Rnd 5: Collingwood Vs Essendon Seven 718,000 55,000 386,000 67,000 83,000 126,000
71 NCIS Fri Rpt Ten 704,000 182,000 207,000 131,000 89,000 95,000
72 Gardening Australia ABC1 701,000 191,000 239,000 116,000 69,000 86,000
73 Blue Murder ABC1 701,000 201,000 202,000 104,000 83,000 112,000
74 Collectors ABC1 692,000 201,000 217,000 101,000 86,000 87,000
75 The Big Bang Theory -Ep1 Nine 689,000 206,000 255,000 128,000 42,000 58,000
76 Foreign Correspondent ABC1 687,000 212,000 183,000 120,000 75,000 98,000
77 Four Corners ABC1 686,000 207,000 206,000 139,000 61,000 72,000
78 Law And Order: SVU Ten 683,000 177,000 220,000 118,000 87,000 82,000
79 7.30 Report ABC1 677,000 203,000 194,000 122,000 70,000 87,000
80 Neighbours Ten 668,000 192,000 215,000 112,000 65,000 84,000
81 Saturday Night AFL Ten 654,000 57,000 351,000 84,000 73,000 89,000
82 Hot Seat Nine 651,000 180,000 212,000 134,000 66,000 59,000
83 Waking The Dead ABC1 647,000 161,000 173,000 94,000 98,000 121,000
84 Seven’s AFL: Rnd 6: Western Bulldogs Vs St Kilda Seven 646,000 13,000 387,000 10,000 111,000 125,000
85 The Simpsons Ten 643,000 183,000 198,000 102,000 69,000 91,000
86 Rick Stein’s Far Eastern Odyssey ABC1 634,000 207,000 186,000 90,000 60,000 91,000
87 The Amazing Race Seven 626,000 203,000 199,000 87,000 74,000 63,000
88 Deal Or No Deal Seven 618,000 154,000 192,000 97,000 84,000 90,000
89 The New Inventors ABC1 617,000 180,000 175,000 117,000 63,000 83,000
90 Ten News At Five Sat Ten 601,000 182,000 202,000 101,000 *** 116,000
91 Q & A ABC1 598,000 211,000 176,000 101,000 51,000 58,000
92 Media Watch ABC1 597,000 192,000 176,000 116,000 55,000 58,000
93 Monday Afternoon AFL Ten 593,000 56,000 296,000 57,000 81,000 103,000
94 House Ten 588,000 157,000 168,000 103,000 89,000 72,000
95 Private Practice Seven 588,000 174,000 173,000 109,000 73,000 59,000
96 Stateline ABC1 582,000 157,000 160,000 110,000 75,000 80,000
97 Qi ABC1 571,000 199,000 157,000 74,000 72,000 69,000
98 The Big Bang Theory -Ep2 Nine 548,000 140,000 212,000 96,000 45,000 53,000
99 Man Vs Wild SBS ONE 546,000 161,000 171,000 74,000 63,000 77,000
100 Ten News At Five Sun Ten 540,000 139,000 142,000 103,000 55,000 100,000

Pay TV
1 Live: NRL Storm V Warriors Fox Sports 2 202,000
2 Live: AFL Fremantle V Richmond Fox Sports 1 195,000
3 Live: NRL Cowboys V Storm Fox Sports 2 192,000
4 Live: AFL Sydney V Brisbane Lions Fox Sports 1 160,000
5 Live: AFL Hawthorn V Nth Melbourne Fox Sports 1 152,000
6 Live: NRL Sea Eagles V Titans Fox Sports 2 143,000
7 Live: NRL Titans V Panthers Fox Sports 2 134,000
8 Live: NRL Raiders V Rabbitohs Fox Sports 2 123,000
9 Live: AFL Adelaide V Port Adelaide Fox Sports 1 120,000
10 NRL Dragons V Sharks Fox Sports 2 106,000
11 Live: AFL: On The Couch Fox Sports 1 96,000
12 Live: Rugby Union: S14 Brum V Reds Fox Sports 3 83,000
13 Live: NRL Warriors V Raiders Fox Sports 2 72,000
14 Football: Epl Classic Match Fox Sports 1 68,000
15 Live: Rugby Union: S14 H’ders V W’tahs Fox Sports 3 67,000
16 Live: AFL Teams Fox Sports 1 58,000
17 New Tricks UKTV 53,000
18 Live: NRL Saturday Pre Game Show Fox Sports 2 53,000
19 Live: NRL On Fox Fox Sports 2 47,000
20 Live: NRL Monday Post Game Show Fox Sports 2 44,000
21 Dora The Explorer – Dance To The Rescue Nick Jr 44,000
22 Live: AFL Pre Game Show Fox Sports 1 43,000
23 Snow White And The Seven Dwarfs Disney Channel 43,000
24 A Bridge Too Far Fox Classics 42,000
25 Ncis TV1 38,000
26 Live: NRL Monday Pre Game Show Fox Sports 2 37,000
27 Live: Rugby Union: S14 H’canes V Chiefs Fox Sports 3 37,000
28 Selling Houses Australia Lifestyle Channel 36,000
29 Live: NRL Sunday Pre Game Show Fox Sports 2 35,000
30 Relocation: Phil Down Under Lifestyle Channel 35,000
31 Live: Football: Epl A Villa V Birmingham Fox Sports 3 35,000
32 Toy Story 2 Playhouse Disney 34,000
33 Toy Story Playhouse Disney 34,000
34 Midsomer Murders UKTV 33,000
35 The Celebrity Apprentice Fox8 33,000
36 Star Trek: Generations Showtime Action 33,000
37 Relocation, Relocation Lifestyle Channel 32,000
38 As The Bell Rings Disney Channel 32,000
39 Project Runway Arena 32,000
40 The Simpsons Fox8 32,000
41 Live: Football: Epl Birmingham V Burnley Fox Sports 3 32,000
42 American Idol Performance Show Fox8 31,000
43 Football: Epl Highlights Fox Sports 3 31,000
44 Zeke & Luther Disney Channel 31,000
45 AFL: Before The Bounce Fox Sports 1 31,000
46 Wizards Of Waverly Place Disney Channel 30,000
47 Silent Witness UKTV 29,000
48 Family Guy Fox8 29,000
49 Bridezillas Arena 29,000
50 Cricket: World Series Classics Fox Sports 1 29,000
51 Taggart 13th Street 29,000
52 AFL: Open Mike Fox Sports 1 28,000
53 Live: Football: Epl Man City V A Villa Fox Sports 3 27,000
54 North And South Fox Classics 27,000
55 Relocation Relocation Lifestyle Channel 27,000
56 Four Weddings And A Funeral Movie Greats 27,000
57 Battle Of Britain Fox Classics 27,000
58 Dancing On Ice UKTV 27,000
59 I’m In The Band Disney Channel 27,000
60 Criminal Behaviour Crime & Investigation 27,000
61 Close To Home 13th Street 27,000
62 Pearl Harbor Movie Greats 26,000
63 Futurama Fox8 26,000
64 Law & Order: Svu TV1 26,000
65 Live: Football: Epl Arsenal V Man City Fox Sports 3 26,000
66 Grand Designs Revisited Lifestyle Channel 26,000
67 Zeke And Luther Disney Channel 26,000
68 Live: Epl Burnley V Liverpool Fox Sports 1 26,000
69 Cracker Comedy Comedy Channel 26,000
70 Cricket: Icc World Twenty20 Fox Sports 1 25,000
71 Jonas Brothers: The Concert Experience Disney Channel 25,000
72 Law & Order: Criminal Intent TV1 24,000
73 Hogan’s Heroes TV1 24,000
74 State Of Play Showtime 24,000
75 Heartbeat UKTV 24,000
76 Live: Cricket: Icc World Twenty20 Fox Sports 2 23,000
77 Willy Wonka & The Chocolate Factory Fmc – Family Movie Channel 23,000
78 Football: Epl Highlights Fox Sports 1 23,000
79 The Parent Trap Fmc – Family Movie Channel 23,000
80 AFL Teams Fox Sports 2 23,000
81 Stargate: Universe Sci Fi 23,000
82 Live: Rugby League: Toyota Cup Fox Sports 2 22,000
83 Gladiator Showtime Action 22,000
84 Doctor Who UKTV 22,000
85 Entertainment Daily TV1 22,000
86 The Day The Earth Stood Still Showtime 2 22,000
87 The Long Kiss Goodnight: Geena Davis Starpics 2 22,000
88 Phineas And Ferb Disney Channel 22,000
89 Macgyver 111 Hits 22,000
90 Mulan Disney Channel 22,000
91 Lilo & Stitch: The Series Disney Channel 21,000
92 Titan A.E. Cartoon Network 21,000
93 WWE Raw Fox8 21,000
94 Numb3rs TV1 21,000
95 Cold Case Files Crime & Investigation 21,000
96 Legend Of The Seeker Fox8 21,000
97 The Golden Child Showtime Comedy 21,000
98 American Idol Results Show Fox8 21,000
99 Diagnosis Murder TV1 21,000
100 World’s Dumbest… Crime & Investigation 21,000

ASTRA Week 18

Week 18

20 Comments »

  1. Curtis from Abu Dhabi May 2, 2010 at 11:00 pm -

    I fully agree with koverstreet – it is nearing the time for the Nine Network to bring back “Still the One” but in a “We’re the One” format. This would bring back the strong identity that Nine once had. It was far the most successful branding of Channel Nine – pity BTQ 7 in Brisbane did not reincarnate ‘Love You Brisbane” – they need something given the poor performance of DAND and declining audience on news and Sunrise.

  2. darryn May 2, 2010 at 9:42 pm -

    MC is getting a lot of credit and for what?.

    10 is still a very distant 3rd. 10 still is losing the precious demo’s (that only they and there fans really believe in).

    Nothing has changed. The statement 10 (strike that, Master chef) is taking viewers from 7 is overly simplistic to say the least and in my opinion about as truthful as the recent 7pm ratings. Fans of TV (not those of tv networks as so many here are) have been talking about the demise of factuals for quite a time, much as they were about the demise of the overall genre of reality tv. It takes time, but as shown in reality tv over recent years, the dip has begun with factuals.

    Myself and a number of others have spoken about the demise of factuals for quite sometime now, including on this site. The trend downwards was there, but 7 chose to ignore it and actual up it’s arsenal of those type of shows and are now paying the price. Throw in underbelly and the continuing success of 2.5 and a few other stalwarts and you have the real reason 7 is currently at number 2. Unless 7 is prepared to bite the bullet and dump 50% of there favorite Genre, than they best settle for being number 2.

  3. Ja'mie May 2, 2010 at 6:51 pm -

    Even with MasterChef, Ten remain in 3rd position, and cannot win a demo.

  4. ryan May 2, 2010 at 6:25 pm -

    i dont get how 9 wins the week in demos when 10 says they won most nights in 16-39 and 18-49. Man we need a way simpler rating system!
    How about every lcd tv has the option to become a oztam member

  5. DanR May 2, 2010 at 2:10 pm -

    Hate how we’re still quoting ‘network’ wins …. I doubt there’s much crossover with Nine and Go’s audience at all but they’re all bundled together – not having a go at you David as you can only report what you’ve been given but it’s a crock to claim Nine with its older skewing shows is really claiming the hearts and minds of those aged 16-39

  6. tv May 2, 2010 at 1:22 pm -

    With the easter week 2, nine has won 4 weeks in a row.

    Also I do not like the reporting of the MC figures, they should have not been averaged, the shows do different things on each night and are of varing length. Shows that do the same thing each night should be averaged, else the top 100 will only list 20 shows.

  7. Butters May 2, 2010 at 1:19 pm -

    Nine wins a few weeks and suddenly people are expecting them to wheel out the “Still the One” promos again? Talk about jumping the gun..

  8. Craig May 2, 2010 at 1:06 pm -

    I don’t get it, how can 2.5 Men be the top show of the week if MC won Monday night?

  9. David Knox May 2, 2010 at 12:57 pm -

    Networks can be sneaky, they code them with OzTAM to suit. TEN would argue the debut week was a separate week of Top 50-style eliminations rather before getting into the main game of weekly cook-offs.

  10. tmorgan May 2, 2010 at 12:53 pm -

    I definatley think Nine has improved, and I definatley want to see their “Still the One” promos and ads. Remember that song they had back in 2003/04 with all the shows singing “Still the One!”
    As for Seven, looks like your factuals are seeing the light- they’re not that good. People only watch those shows coz theres no real entertainment, until now.

  11. Ellie May 2, 2010 at 12:44 pm -

    Why were MC nightly figures not averaged last week, but they are this week. Is it a 30 minute thing?

    :O) thanks David

  12. Rhys May 2, 2010 at 12:36 pm -

    Thanks David. Appreciate the clarification re. average/daily figures.

  13. Knowfirst May 2, 2010 at 12:29 pm -

    Do people understand these figures are official OzTam figures? David does not pull them out of his a*se, as some of you seem to think…. wake up.

  14. Mark May 2, 2010 at 12:20 pm -

    I thought masterchef won on Tuesday… how come aust. got talent 3.

  15. David Knox May 2, 2010 at 12:18 pm -

    I haven’t averaged anything.

  16. Ellie May 2, 2010 at 12:11 pm -

    Oh David.. are you prepared for the MC/TEN fans to roast you over averaging the numbers for the week… Let it begin….

    IMO Nine really is in control this year so far… even with MC, TEN couldn’t win their key demos for the week.. Goes to show the strength of a network can not be based on one or two strong shows. As for Seven, they really need to have a look at what’s happening before Nine wipes their feet on them.

  17. koverstreet May 2, 2010 at 12:05 pm -

    While I agree that Nine is on the up and Seven on the wane it’s still to early to call anything. But it’s only a matter of time before Nine wins the year again and then I hope they bring back the “We’re the One” promo & “Still the One” if they win twice in a row.

  18. David Knox May 2, 2010 at 11:59 am -

    Except for Sunday, they are an average, as with other shows like the News. See the daily figures via the link.

  19. Marc May 2, 2010 at 11:57 am -

    Change is in the air!!
    Nine might dust off the old “We’re the One” promo now? I doubt “Still the One” will be used for some years!

  20. Rhys May 2, 2010 at 11:56 am -

    Just curious David. You mentioned MasterChef rated #1 on 4 of its 6 nights, but it only features twice on the top 100 list for the week?

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