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Freeview reveals ABC News 24 logo

Updated: Freeview's new EPG promo gives a glimpse of the new ABC News 24 logo.

Freeview’s promo video for its new Electronic Programme Guide seems to have inadvertently leaked the logo for ABC News 24.

It shows a deep blue logo with NEWS as the most prominent feature below the letters ABC. To the right of the ABC’s 43-year-old Lissajous curve brand and the “24.”

Yesterday The Australian reported that there was some disquiet that a London agency had designed the channel’s branding.

“The London agency won the day on creative and extensive worldwide experience and expertise in broadcast and channel branding,” a spokeswoman said.

The logo can be seen at the 15 second mark of the video.

Update: Freeview denies it leaked the logo and says the new logo has already been appearing on ABC TV with the super ‘coming soon’. Freeview had full permission from the ABC to include the logo in the EPG video.

19 Responses

  1. The bright orange caption tags on news items are a bit much, especially when they’re showing something like a hole-out in golf and it completely covers the last metre of the ball’s path to the cup.

  2. There’s a whole lot more to a ‘style guide’ than a logo. A professionally commissioned look & feel will include all sorts of instructions on how / where to place the logo, what to do with reverse & white space situations, black & white and translucent equivalents, and how to (and not to) place the logo next to other logos and titles. There are print rules and video rules … it’s an OCD’ers wet dream, basically.

    The trouble with the “let’s do it in-house” argument, which I agree with on principle, is that the ABC2 News Breakfast style is rubbish. I hope that just means they have other better talents in the building but chose not to use them.

  3. this is a little odd…not the logo, but the repetitive comments about how ‘the ABC has lost it’s way’…sounds like some SKY fans are running with whatever they can grasp on to. what nonsense.

  4. I’m fairly sure the london based agency designed the on screen graphics as well as the logo. settle down dears, it was a tender process so clearly all the australian submissions were crap. which is no surprise when you look at the current state of tv news presentation.

  5. Well it wasn’t just the logo that they outsourced, it was the whole on-air branding for the new channel. Given that some of the ABC’s programs with in-house graphics aren’t really all that flash (even the graphics for the ABC news bulletins), I think it was the right move to bring a fresh new look for ABC News 24. If the branding was provided by a London-based agency then so be it!

  6. Zac: presumably the London agency designed the entire graphics package for the new channel (idents, opening sequences, news ticker, name straps and so on), in which case the leaked logo is just a small component of their work.

    I don’t really have a problem with the ABC going to an external company for this job. The current graphics for ABC News tend to be inconsistent and amateurish – a great example is Breakfast on ABC2, but even the normal news bulletins aren’t too brilliant – so getting a quality set designed by an experienced agency will hopefully make News 24 look a lot more professional.

  7. If they can send to London to have that designed then obviously they can have their budget cut even further,I would love to know the price of the exercise.I know the ABC fill up most of ‘Media Watch’ these days with their own glitches but truly their own graphics unit must be able to design something like that.

  8. That’s it? .. that’s what all the fuss is about? They went to London to have that rubbish produced? My 12 year old could have produced that .. and better!! The ABC has certainly lost its way.

  9. Here’s an error i’ve picked up on on Freeview’s EPG thingy..

    On that still image of Daryl & Lavinia with that guide saying the 14th April..

    Daryl was not wearing a white shirt he was wearing a light purple shirt with a black striped vest and Lavinia was wearing Dark Purple top!.

    ..Lets see Freeview talk thier way outta this!

  10. It doesn’t take a genious to design that kind of a logo. It’s basicallly identical to the existing abc 1, 2 and HD logo, with the word ‘news’ added in. It sort of looks like Nine’s National news logo from 2006/7.

  11. I dunno. think where (in this case the UK) the channel logo / on air design and branding was designed is kind of irrelevant. Sometimes the best company for the job may not be in Australia. It’s not a slight on ABC or the Australian design industry.

    I think in house graphics (think Sky News and Nine) tend to be a bit lazy and sloppy. When you go to an outside vendor they are bidding and competing for your work in a competitive environment so the quality is often better.

    SyFy (in the US) went to a London design agency for their new award winning on air design. A lot of the world’s best on air design comes from the UK these days – so I think it’s great that ABC News 24 is obviously going to be some top notch work (I hope)
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  12. This outsourcing of something so basic and quintessentially ABC, is another indication to me how the ABC has well and truly lost its way. That said, for at least the last fifteen years or so, I witnessed first hand, how core ABC work was needlessly and expensively going to private sector companies and occasionally off shore like this one may have been. It is insulting to employees, talented industrious and creative people who witness a cultural cringe within their own organisation. How about putting money into local docos, dramas and narrative comedies. It is a logo for God’s sake!

  13. I love your over-analysis on the logo. But seriously? It was designed by an external company – let alone an international one? Yes it looks good but surely it could have designed by a work experience kid.

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