Comments on: Freeview reveals ABC News 24 logo

By: BM-dog

BM-dog — Wed, 30 Jun 2010 06:51:47 +0000

James: TVS is the Sydney community channel, i.e. what is known as Channel 31 in most other capital cities.

By: Brekkie

Brekkie — Tue, 29 Jun 2010 16:26:56 +0000

You need a seven-minute guide to know how to use an EPG?

By: Secret Squïrrel

Secret Squïrrel — Tue, 29 Jun 2010 15:04:31 +0000

The bright orange caption tags on news items are a bit much, especially when they’re showing something like a hole-out in golf and it completely covers the last metre of the ball’s path to the cup.

By: CK

CK — Tue, 29 Jun 2010 10:55:30 +0000

There’s a whole lot more to a ‘style guide’ than a logo. A professionally commissioned look & feel will include all sorts of instructions on how / where to place the logo, what to do with reverse & white space situations, black & white and translucent equivalents, and how to (and not to) place the logo next to other logos and titles. There are print rules and video rules … it’s an OCD’ers wet dream, basically.

The trouble with the “let’s do it in-house” argument, which I agree with on principle, is that the ABC2 News Breakfast style is rubbish. I hope that just means they have other better talents in the building but chose not to use them.

By: Andy

Andy — Tue, 29 Jun 2010 08:25:29 +0000

this is a little odd…not the logo, but the repetitive comments about how ‘the ABC has lost it’s way’…sounds like some SKY fans are running with whatever they can grasp on to. what nonsense.

By: James

James — Tue, 29 Jun 2010 07:16:55 +0000

What station is the orange tvs logo from never heard of it

By: ellaeh

ellaeh — Tue, 29 Jun 2010 03:52:17 +0000

I’m fairly sure the london based agency designed the on screen graphics as well as the logo. settle down dears, it was a tender process so clearly all the australian submissions were crap. which is no surprise when you look at the current state of tv news presentation.

By: Kev

Kev — Tue, 29 Jun 2010 03:43:31 +0000

@Zac – My 12 year old could have produced that .. and better!!

Prove it.

By: James

James — Tue, 29 Jun 2010 02:14:17 +0000

Well it wasn’t just the logo that they outsourced, it was the whole on-air branding for the new channel. Given that some of the ABC’s programs with in-house graphics aren’t really all that flash (even the graphics for the ABC news bulletins), I think it was the right move to bring a fresh new look for ABC News 24. If the branding was provided by a London-based agency then so be it!

By: BM-dog

BM-dog — Tue, 29 Jun 2010 02:03:51 +0000

Zac: presumably the London agency designed the entire graphics package for the new channel (idents, opening sequences, news ticker, name straps and so on), in which case the leaked logo is just a small component of their work.

I don’t really have a problem with the ABC going to an external company for this job. The current graphics for ABC News tend to be inconsistent and amateurish – a great example is Breakfast on ABC2, but even the normal news bulletins aren’t too brilliant – so getting a quality set designed by an experienced agency will hopefully make News 24 look a lot more professional.

By: Nudge

Nudge — Tue, 29 Jun 2010 02:01:12 +0000

If they can send to London to have that designed then obviously they can have their budget cut even further,I would love to know the price of the exercise.I know the ABC fill up most of ‘Media Watch’ these days with their own glitches but truly their own graphics unit must be able to design something like that.

By: Zac

Zac — Tue, 29 Jun 2010 00:59:25 +0000

That’s it? .. that’s what all the fuss is about? They went to London to have that rubbish produced? My 12 year old could have produced that .. and better!! The ABC has certainly lost its way.

By: Leon

Leon — Tue, 29 Jun 2010 00:55:04 +0000

Here’s an error i’ve picked up on on Freeview’s EPG thingy..

On that still image of Daryl & Lavinia with that guide saying the 14th April..

Daryl was not wearing a white shirt he was wearing a light purple shirt with a black striped vest and Lavinia was wearing Dark Purple top!.

..Lets see Freeview talk thier way outta this!

By: Dodge

Dodge — Tue, 29 Jun 2010 00:52:22 +0000

Reminds me a bit of National Nine News

By: Paull

Paull — Tue, 29 Jun 2010 00:47:00 +0000

It doesn’t take a genious to design that kind of a logo. It’s basicallly identical to the existing abc 1, 2 and HD logo, with the word ‘news’ added in. It sort of looks like Nine’s National news logo from 2006/7.

By: Russell

Russell — Mon, 28 Jun 2010 23:41:40 +0000

I dunno. think where (in this case the UK) the channel logo / on air design and branding was designed is kind of irrelevant. Sometimes the best company for the job may not be in Australia. It’s not a slight on ABC or the Australian design industry.

I think in house graphics (think Sky News and Nine) tend to be a bit lazy and sloppy. When you go to an outside vendor they are bidding and competing for your work in a competitive environment so the quality is often better.

SyFy (in the US) went to a London design agency for their new award winning on air design. A lot of the world’s best on air design comes from the UK these days – so I think it’s great that ABC News 24 is obviously going to be some top notch work (I hope)
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