TEN’s ratings week burnt by Seven win

By David Knox on August 1, 2010 / Filed Under News 17

After breaking records with an audience of almost 4 million for the MasterChef finale, Week 31 was really TEN’s to lose. In the end it was beaten by both Seven and Nine in Total People.

The Seven Network won with 27.3% to Nine’s 26.3% and TEN’s 23.9%. The ABC had 17.2% and SBS 5.3%.

In primary channels Seven was 23.6, TEN 22.5, Nine 22.3, ABC1 15.0 and SBS ONE 4.7.

In digital channels GO! was 4.0, 7TWO 3.7, ABC2 1.6, ONE 1.4, ABC3 and SBS TWO both on 0.6 (ABC News 24 will be added from tomorrow).

Network TEN won 16 -39 and 18-49 shares but the Nine Network won 25-54.

Seven was also first in all cities except Melbourne, which fell to Nine. TEN managed second in both Melbourne and Perth.

Seven won Monday, Tuesday, Friday and Saturday. Nine won Wednesday and Thursday. TEN dominated Sunday. ABC had a huge share on Wednesday with its three-straight wins from Spicks and Specks, Gruen Nation and Yes We Canberra! almost taking the night overall. It pushed TEN to fourth place. TEN was also fourth on Saturday.

MasterChef Australia: The Winner Announced was the top show of the week with 3.96m -a figure that didn’t change after being adjusted for overruns. A number of media trumpeted these extraordinary figures as the highest non-sporting event of all time. But the introduction of OzTAM system in 2001 makes a comparison with pre-OzTAM figures as impractical.

That said, they remain stunning figures.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Masterchef Australia – The Winner Announced Network Ten 3,964,000 1,125,000 1,331,000 634,000 416,000 458,000
2 Masterchef Australia – Finale Night Network Ten 3,542,000 987,000 1,194,000 552,000 381,000 429,000
3 Packed To The Rafters Network 7 1,910,000 595,000 541,000 295,000 215,000 265,000
4 Undercover Boss Premiere Network Ten 1,779,000 479,000 623,000 280,000 165,000 233,000
5 Seven News – Sun Network 7 1,730,000 451,000 462,000 349,000 199,000 270,000
6 Gruen Nation Network ABC1 1,608,000 497,000 451,000 306,000 189,000 165,000
7 Nine News Sunday Network 9 1,598,000 510,000 526,000 273,000 132,000 157,000
8 Spicks And Specks Network ABC1 1,511,000 477,000 438,000 275,000 160,000 162,000
9 Yes We Canberra! Network ABC1 1,488,000 500,000 432,000 247,000 182,000 127,000
10 Seven News Network 7 1,439,000 379,000 397,000 276,000 155,000 232,000
11 Undercover Boss Network Ten 1,406,000 358,000 447,000 231,000 176,000 193,000
12 Doc Martin Network ABC1 1,405,000 381,000 419,000 253,000 156,000 197,000
13 Today Tonight Network 7 1,404,000 381,000 400,000 259,000 155,000 210,000
14 Top Gear Network 9 1,373,000 310,000 451,000 288,000 146,000 179,000
15 Nine News Network 9 1,288,000 352,000 430,000 265,000 123,000 118,000
16 World’s Strictest Parents Network 7 1,278,000 388,000 367,000 199,000 156,000 167,000
17 Seven News – Sat Network 7 1,266,000 352,000 316,000 275,000 127,000 195,000
18 Hot In Cleveland Network 9 1,266,000 338,000 445,000 224,000 93,000 165,000
19 Seven News: The Great Debate Network 7 1,238,000 403,000 387,000 276,000 69,000 102,000
20 Minute To Win It Network 7 1,230,000 387,000 361,000 170,000 142,000 171,000
21 60 Minutes – The Great Debate Network 9 1,229,000 431,000 403,000 251,000 98,000 46,000
22 Two And A Half Men -Wed Network 9 1,217,000 279,000 422,000 250,000 91,000 175,000
23 Two And A Half Men -Mon Network 9 1,204,000 318,000 430,000 212,000 94,000 150,000
24 Better Homes And Gardens Network 7 1,192,000 344,000 358,000 205,000 133,000 152,000
25 The Farmer Wants A Wife Network 9 1,187,000 325,000 436,000 176,000 109,000 140,000
26 A Current Affair Network 9 1,186,000 313,000 412,000 233,000 107,000 122,000
27 Modern Family Network Ten 1,183,000 299,000 428,000 213,000 92,000 151,000
28 Hot Property Network 9 1,173,000 291,000 434,000 207,000 92,000 149,000
29 Highway Patrol-Mon Network 7 1,161,000 313,000 407,000 186,000 129,000 127,000
30 Modern Family Sun Network Ten 1,121,000 333,000 346,000 197,000 93,000 152,000
31 Getaway Network 9 1,114,000 313,000 369,000 184,000 136,000 111,000
32 Bondi Vet Network Ten 1,088,000 302,000 294,000 200,000 125,000 168,000
33 Nine News Saturday Network 9 1,085,000 241,000 401,000 210,000 136,000 98,000
34 Two And A Half Men -Rpt Network 9 1,053,000 269,000 376,000 187,000 85,000 136,000
35 Dancing With The Stars – Sun Network 7 1,051,000 321,000 299,000 180,000 82,000 168,000
36 Rules Of Engagement Sun Network Ten 1,050,000 332,000 304,000 167,000 102,000 145,000
37 Sea Patrol Network 9 1,045,000 343,000 288,000 181,000 128,000 105,000
38 Jamie Oliver’s Food Revolution Network Ten 1,043,000 258,000 352,000 191,000 112,000 130,000
39 ABC News Network ABC1 1,041,000 288,000 317,000 179,000 112,000 146,000
40 ABC News-Sa Network ABC1 1,039,000 273,000 299,000 183,000 127,000 156,000
41 Home And Away Network 7 1,039,000 324,000 285,000 174,000 131,000 125,000
42 Good News Week Network Ten 1,025,000 245,000 346,000 176,000 124,000 134,000
43 Rescue Special Ops Network 9 1,017,000 294,000 313,000 185,000 100,000 125,000
44 Criminal Minds-Mon Network 7 1,001,000 255,000 285,000 161,000 150,000 149,000
45 Recruits Network Ten 996,000 260,000 307,000 172,000 108,000 148,000
46 The 7pm Project Network Ten 955,000 238,000 295,000 205,000 99,000 119,000
47 Rules Of Engagement Network Ten 951,000 205,000 313,000 202,000 75,000 155,000
48 NCIS Ep 2 Rpt Network Ten 934,000 214,000 299,000 172,000 124,000 125,000
49 City Homicide Network 7 903,000 271,000 299,000 124,000 90,000 119,000
50 Australian Story Network ABC1 901,000 273,000 246,000 179,000 72,000 131,000
51 The All New Simpsons Ep 2 Network Ten 900,000 254,000 298,000 152,000 90,000 105,000
52 Under The Hammer Network 7 898,000 231,000 293,000 152,000 129,000 93,000
53 The All New Simpsons Network Ten 894,000 237,000 328,000 156,000 75,000 99,000
54 The New Inventors Network ABC1 891,000 275,000 269,000 172,000 88,000 87,000
55 NCIS Rpt Network Ten 879,000 216,000 284,000 185,000 86,000 109,000
56 How I Met Your Mother Network 7 876,000 212,000 285,000 158,000 72,000 149,000
57 Australia’s Funniest Home Videos Network 9 871,000 228,000 277,000 155,000 120,000 92,000
58 Thank God You’re Here (R) Network 7 869,000 255,000 280,000 115,000 112,000 107,000
59 7.30 Report Network ABC1 850,000 255,000 234,000 170,000 88,000 103,000
60 Ten News At Five Network Ten 848,000 233,000 258,000 137,000 93,000 127,000
61 Rush Network Ten 836,000 179,000 299,000 141,000 88,000 130,000
62 Minuscule Network ABC1 824,000 203,000 243,000 148,000 93,000 138,000
63 How I Met Your Mother-Thu (R) Network 7 803,000 186,000 256,000 121,000 93,000 148,000
64 60 Minutes Network 9 791,000 238,000 236,000 170,000 76,000 70,000
65 Foreign Correspondent Network ABC1 789,000 254,000 199,000 162,000 77,000 97,000
66 Criminal Minds-Mon (R) Network 7 774,000 224,000 206,000 102,000 115,000 127,000
67 Lie To Me Network Ten 769,000 189,000 259,000 136,000 96,000 90,000
68 20 To 1 -Rpt Network 9 763,000 175,000 245,000 160,000 74,000 111,000
69 Four Corners Network ABC1 752,000 248,000 206,000 135,000 62,000 100,000
70 Bill Network ABC1 750,000 203,000 212,000 130,000 92,000 112,000
71 Law And Order: SVU Network Ten 748,000 224,000 201,000 144,000 88,000 92,000
72 The Making Of Modern Australia Network ABC1 738,000 226,000 180,000 157,000 94,000 80,000
73 24 Hours After: Asteroid Impact Network 7 725,000 190,000 208,000 156,000 82,000 88,000
74 Hot Seat Network 9 719,000 196,000 229,000 164,000 71,000 60,000
75 The Footy Show Network 9 713,000 137,000 311,000 94,000 93,000 78,000
76 Media Watch Network ABC1 712,000 259,000 205,000 119,000 61,000 69,000
77 Trial And Retribution: Shooter Network ABC1 708,000 195,000 200,000 116,000 88,000 109,000
78 The Golden Compass Network 9 705,000 242,000 220,000 97,000 72,000 74,000
79 Nicholas Crane’s Britannia Network ABC1 692,000 213,000 200,000 109,000 86,000 85,000
80 NCIS Fri Rpt Network Ten 692,000 160,000 230,000 132,000 91,000 80,000
81 CSI: Miami Network 9 689,000 179,000 206,000 125,000 90,000 89,000
82 Q & A Network ABC1 687,000 244,000 197,000 124,000 65,000 57,000
83 The Simpsons Network Ten 666,000 163,000 247,000 95,000 69,000 93,000
84 Ten News At Five Sat Network Ten 663,000 164,000 217,000 109,000 74,000 99,000
85 Gardening Australia Network ABC1 658,000 148,000 201,000 112,000 103,000 94,000
86 Seven’s AFL: Rnd 18: Essendon Vs St Kilda Network 7 655,000 15,000 413,000 19,000 111,000 97,000
87 Catalyst Network ABC1 650,000 195,000 178,000 134,000 67,000 75,000
88 Neighbours Network Ten 644,000 172,000 202,000 115,000 70,000 85,000
89 Deal Or No Deal Network 7 638,000 166,000 184,000 115,000 78,000 95,000
90 Life Network ABC1 615,000 173,000 154,000 93,000 71,000 123,000
91 Jonathan Creek: The Judas Tree Network ABC1 610,000 155,000 173,000 66,000 95,000 122,000
92 Nine’s Live Friday Night Football Network 9 594,000 391,000 *** 203,000 *** ***
93 Qi Network ABC1 589,000 195,000 179,000 68,000 73,000 75,000
94 ABC News Up-Date Network ABC1 589,000 150,000 164,000 89,000 75,000 111,000
95 Law & Order: Criminal Intent Network Ten 587,000 158,000 182,000 113,000 66,000 68,000
96 Collectors Network ABC1 584,000 142,000 213,000 79,000 79,000 71,000
97 Ten News At Five Sun Network Ten 574,000 148,000 156,000 143,000 23,000 104,000
98 The Simpsons Sun Network Ten 556,000 139,000 163,000 92,000 53,000 109,000
99 Australia Votes 2010: The Leaders Debate Network ABC1 552,000 170,000 199,000 127,000 39,000 17,000
100 The Suspects – True Australian Thrillers Network 7 548,000 136,000 165,000 82,000 79,000 85,000

Pay TV Top 100
TV Item Description (Grouped) Channel 5 City Metro
1 Live: NRL Eels V Roosters Fox Sports 2 226,000
2 Live: NRL Broncos V Roosters Fox Sports 2 208,000
3 Live: NRL West Tigers V Sharks Fox Sports 2 159,000
4 Live: Rugby Union: Bledisloe Cup Fox Sports 3 149,000
5 Live: AFL W’bulldogs V Fremantle Fox Sports 1 124,000
6 Live: AFL Port Adelaide V Hawthorn Fox Sports 1 123,000
7 Live: AFL Brisbane Lions V Melbourne Fox Sports 1 115,000
8 Live: AFL: On The Couch Fox Sports 1 113,000
9 Live: AFL Port Adelaide V Adelaide Fox Sports 1 102,000
10 Live: NRL Rabbitohs V Warriors Fox Sports 2 96,000
11 Star Trek Showtime Premiere 61,000
12 Live: NRL Saturday Pre Game Show Fox Sports 2 57,000
13 Live: AFL Teams Fox Sports 1 55,000
14 Live: NRL Monday Post Game Show Fox Sports 2 54,000
15 Terminator Salvation Showtime Premiere 51,000
16 Midsomer Murders UKTV 48,000
17 Dry Spell Gardening Revisited Lifestyle Channel 48,000
18 Live: AFL 360 Fox Sports 1 42,000
19 Doc Martin UKTV 41,000
20 Summer Heights High Comedy Channel 39,000
21 Election 2010: The Verdict Sky News 38,000
22 Live: AFL Pre Game Show Fox Sports 1 38,000
23 Live: NRL Post Game Show Fox Sports 2 36,000
24 Australia’s Next Top Model Fox8 35,000
25 Three Blind Mice 13th Street 35,000
26 Bedtime Stories Disney Channel 35,000
27 Live: NRL Sunday Pre Game Show Fox Sports 2 35,000
28 Indiana Jones And The Last Crusade Starpics 1 34,000
29 The Nation With David Speers Sky News 34,000
30 Numb3rs TV1 34,000
31 Fanboys Movie One 34,000
32 Live: NRL On Fox Fox Sports 2 32,000
33 Raiders Of The Lost Ark: Harrison Ford Starpics 1 32,000
34 Scooby-Doo And The Loch Ness Monster Cartoon Network 32,000
35 Porridge Comedy Channel 32,000
36 Raceday Saturday Sky Racing 31,000
37 Monsters Vs Aliens Showtime Premiere 31,000
38 Election 2010: The Great Debate Sky News 31,000
39 The Inspector Lynley Mysteries UKTV 31,000
40 No Highway In The Sky Fox Classics 31,000
41 Open All Hours Comedy Channel 30,000
42 Futurama Fox8 30,000
43 The Simpsons Fox8 30,000
44 Hannah Montana: The Movie Disney Channel 29,000
45 Indiana Jones And The Temple Of Doom Starpics 1 28,000
46 Hoarders Bio. 28,000
47 Live: NRL Monday Pre Game Show Fox Sports 2 27,000
48 Mickey Mouse Clubhouse Choo Choo Express Playhouse Disney 27,000
49 Blackadder Comedy Channel 27,000
50 AFL: Before The Bounce Fox Sports 1 27,000
51 Yes Man: Jim Carrey Starpics 1 26,000
52 AFL Teams Fox Sports 2 26,000
53 Family Guy Fox8 26,000
54 AFL: Open Mike Fox Sports 1 26,000
55 Inspector Gadget Boomerang 26,000
56 Property Ladder Lifestyle Channel 26,000
57 Body Of Lies Movie One 25,000
58 Tabatha’s Salon Takeover Arena 25,000
59 NCIS TV1 25,000
60 Enough Rope With Andrew Denton Bio. 25,000
61 Rosemary & Thyme 13th Street 25,000
62 Clear And Present Danger Showtime Action 24,000
63 Good Luck Charlie Disney Channel 24,000
64 Tinker Bell And The Lost Treasure Disney Channel 24,000
65 Location, Location… Revisits Lifestyle Channel 24,000
66 Eastenders UKTV 24,000
67 Australian Agenda Sky News 24,000
68 Dance-A-Lot Robot Playhouse Disney 24,000
69 Twilight Showtime Premiere 24,000
70 Fear Factor Fox8 24,000
71 Up FMC – Family Movie Channel 23,000
72 The Fairly Oddparents Nickelodeon 23,000
73 Shanna’s Show Playhouse Disney 23,000
74 Coronation Street UKTV 23,000
75 Ong Bak Showtime Action 22,000
76 Qi UKTV 22,000
77 Celebrity Wifeswap Lifestyle Channel 22,000
78 Law & Order: Criminal Intent TV1 22,000
79 Taggart 13th Street 22,000
80 Robin Hood: Prince Of Thieves Showtime Action 21,000
81 James May On The Moon Bbc Knowledge 21,000
82 Terminator Salvation Showtime Premiere 2 21,000
83 Tough Nuts:Australia’s Hardest Criminals Crime & Investigation 21,000
84 Fast & Furious Showtime Premiere 21,000
85 ABC World News Sky News 21,000
86 AFL: Before The Bounce Fox Sports 2 21,000
87 The Mask FMC – Family Movie Channel 21,000
88 Law & Order: Svu TV1 21,000
89 The Penguins Of Madagascar Nickelodeon 20,000
90 Golf: British Women’s Open Fox Sports 3 20,000
91 Cars Toons Playhouse Disney 20,000
92 The Tudors S4 Ep8 Showcase 20,000
93 Concorde’s Last Flight Discovery Channel 20,000
94 Indiana Jones And The Last Crusade Starpics 2 20,000
95 Camp Orange Nickelodeon 20,000
96 Foyle’s War UKTV 20,000
97 Active: Wiggle And Learn Playhouse Disney 20,000
98 Honey, I Shrunk The Kids FMC – Family Movie Channel 20,000
99 Living With The Dead Bio. 20,000
100 Inspector George Gently UKTV 20,000
ASTRA week 31

Week 31.

17 Comments »

  1. chris August 2, 2010 at 9:45 am -

    and the second to last episode of Being Human- but if chanel ten can have the phenomenon that was Masterchef( for better or worse) and still not win to the overwhelming garbage of 7 and 9

  2. Darryn August 1, 2010 at 9:46 pm -

    Funny that ten comes third after a 44 share on sunday, shows its the channel no one watched the other 6 nights…agree chk chk?

  3. kathy August 1, 2010 at 8:28 pm -

    ducko says: August 1, 2010 at 11:06 am
    Why does Ten persist with the AFL coverage? Let Seven have it all.

    You cannot be serious? Channel Seven do not show any game live… appalling. I would rather Ten any day – at least you get live coverage on all games they air to TV.

    Seven = shame, shame, shame.

  4. chk chk August 1, 2010 at 7:42 pm -

    Funny that Seven will win the weeks but would always lose the important demos to etiher Nine or Ten, it goes to show that Seven is the place for the oldies.

  5. David Knox August 1, 2010 at 7:04 pm -

    Sorry just the Top 100 which it didn’t make it into because it played so late. These also don’t have Timeshifted numbers yet.

  6. Johnson August 1, 2010 at 6:53 pm -

    David, do you have the revised number for Ten’s coverage of federal election debate? I would like to know how many people watched the debate across four free-to-air networks last Sunday.

  7. franz chong August 1, 2010 at 4:35 pm -

    What Ten needs to do is go back to it’s before 1996 idea of Putting Children’s programming on between 4 and 5pm and retain the rest of the shows as is.If it weren’t for Oprah or Ready Steady Cook we could stick Bold on anywhere between 1 and 3pm.

  8. Craig August 1, 2010 at 3:06 pm -

    Not surprising IMO, with not many other top rating shows to fall back on now NCIS has ended, just hope they fast track it come Sept.

  9. Ronnie August 1, 2010 at 12:52 pm -

    Any network that plays out Bones and Castle repeats on Sunday night at 8:30 does not deserve to win the week. Seven are lucky News, TT and H&A are still delivering – but they are very vulnerable.

  10. Jam August 1, 2010 at 12:39 pm -

    @Jerome – why do you copy the same evaluation of ratings from mediaspy to here?

  11. DanR August 1, 2010 at 12:24 pm -

    Post MasterChef Ten’s 6-7pm black hole really hurts them. They should shunt Neighbours to 430, put Bold at 5, run their hour long news from 530 and run shows like Biggest Loser at 630.

  12. Jerome August 1, 2010 at 12:11 pm -

    GO! hitting 4% is a first for digital tv. as is 7two’s massive 8.4% share on saturday. digital tv is realy taking off.

    disapointing week for ten. they haven’t tried at all to make a post MC schedule that works. a huge opportunity wasted to launch some big expensive new shows. i’m sure 7 would kill to have that kind of exposure to promote the X factor in and ten seem to have wasted it on factuals, imports and repeats. ten have not launched a single new aussie show all year and we are well into the 3rd quarter.

  13. Johnson August 1, 2010 at 11:18 am -

    Sorry, I meant Ten losing this week by 3.4% including digital channels, so in some way Ten fared worse than last year.

  14. GuanoLad August 1, 2010 at 11:16 am -

    It was a bit of a dull week for TV. My singular highlight was Spicks and Specks. Everything else was repeats or stupidity I can’t be bothered with.

  15. Ja'mie August 1, 2010 at 11:14 am -

    Looks like Ten will go back to vying with ABC for third until the next season of MasterChef.

  16. Johnson August 1, 2010 at 11:12 am -

    Last year, Ten opened a 20-point lead after the MasterChef finale, only to finish second for the week (25% to Seven’s 27.3%). This week Ten had a 22-point lead only to finish the week by 3.4% (including digital channels). Will Ten ever learn how to do post-MC programming?

  17. ducko August 1, 2010 at 11:06 am -

    Why does Ten persist with the AFL coverage? Let Seven have it all.
    And Seven would be better off without the rugby test matches.

Leave A Response »

You must be logged in to post a comment.