2.8m for AFL but Nine wins the week

By David Knox on September 26, 2010 / Filed Under News 23

The AFL Grand Final netted the Seven Network a whopping 2.8m viewers -but it wasn’t enough to win Saturday night. Nine’s primetime NRL match (1.03m) gave it the win on the final night of the week, with the network taking out Week 39 in ratings. In truth Nine was already just ahead for the week anyway.

But such an anomaly will again put pressure on the AFL to shift its Grand Final from afternoon to twilight, a move it is declining for next week’s replay. At the moment the match ends before primetime begins at 6pm.

By comparison the 2009 Grand Final averaged 2.87m.

Network:
Nine: 28.3
Seven: 26.8
TEN: 21.3
ABC: 17.8
SBS: 5.8

Primary Channels:
Nine: 24.3
Seven: 23.6
TEN: 19.8
ABC1: 15.1
SBS1: 4.8

Digital Channels:
GO!: 4.0
7TWO: 3.2
ABC2: 1.8
ONE: 1.4
SBS2: 1.0
ABC3 / ABC News 24: 0.5

The Nine Network won three key demos 16-39, 18-49 and 25-54.

Nine won Sunday, Thursday and Saturday. Seven won Tuesday, Wednesday, and Friday. TEN won Monday.  The ABC pipped TEN on Saturday.

Nine was first in Sydney, Melbourne and Brisbane, leaving Adelaide and Perth to Seven.

The AFL Grand Final was the #1 show of the week.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Seven’s AFL: Grand Final: Presentations Seven 2,800,000 380,000 1,513,000 292,000 329,000 286,000
2 Seven’s AFL: Grand Final: Collingwood V St Kilda Seven 2,777,000 368,000 1,475,000 283,000 314,000 338,000
3 Seven’s AFL: On The Ground Seven 2,200,000 230,000 1,214,000 217,000 277,000 262,000
4 Seven’s AFL: Grand Final: Post-Match Seven 2,154,000 279,000 1,202,000 224,000 261,000 189,000
5 Seven News – Sat Seven 1,893,000 341,000 909,000 269,000 168,000 204,000
6 Packed To The Rafters Seven 1,872,000 603,000 527,000 297,000 211,000 234,000
7 Junior Masterchef Australia – Top 50 Ten 1,748,000 486,000 586,000 279,000 157,000 239,000
8 Seven’s AFL: Grand Final Pre-Match Entertainment Seven 1,625,000 180,000 908,000 163,000 194,000 179,000
9 Seven News – Sun Seven 1,473,000 359,000 430,000 346,000 146,000 192,000
10 Border Security – Australia’s Front Line-Wed Seven 1,464,000 393,000 422,000 272,000 182,000 196,000
11 Spicks And Specks ABC1 1,440,000 423,000 446,000 226,000 172,000 172,000
12 The Gruen Transfer ABC1 1,433,000 394,000 456,000 249,000 180,000 154,000
13 Nine News Sunday Nine 1,431,000 404,000 562,000 201,000 163,000 101,000
14 Seven News Seven 1,386,000 345,000 421,000 281,000 150,000 190,000
15 The Force – Behind The Line-Wed Seven 1,369,000 362,000 394,000 255,000 163,000 194,000
16 Midsomer Murders-Su ABC1 1,354,000 404,000 367,000 202,000 185,000 196,000
17 Today Tonight Seven 1,274,000 320,000 363,000 255,000 158,000 178,000
18 Talkin’ ‘Bout Your Generation Tues Ten 1,243,000 363,000 408,000 189,000 128,000 154,000
19 Glee Wed Ten 1,233,000 348,000 398,000 243,000 110,000 133,000
20 Modern Family Sun Ten 1,218,000 349,000 365,000 193,000 113,000 197,000
21 ABC News-Sa ABC1 1,213,000 314,000 412,000 179,000 152,000 156,000
22 Sunday Night Seven 1,195,000 353,000 278,000 273,000 147,000 144,000
23 Nine News Nine 1,185,000 339,000 371,000 237,000 130,000 109,000
24 Top Gear Nine 1,178,000 313,000 377,000 248,000 114,000 126,000
25 60 Minutes Nine 1,171,000 342,000 351,000 229,000 121,000 128,000
26 A Current Affair Nine 1,166,000 338,000 371,000 230,000 116,000 112,000
27 The Block Nine 1,139,000 365,000 362,000 179,000 111,000 122,000
28 Better Homes And Gardens Seven 1,121,000 298,000 365,000 191,000 134,000 134,000
29 Two And A Half Men -Mon Nine 1,084,000 346,000 315,000 213,000 80,000 131,000
30 The X Factor-Sun Seven 1,077,000 365,000 303,000 196,000 115,000 99,000
31 Four Weddings-Tue Seven 1,054,000 356,000 287,000 161,000 133,000 116,000
32 New Tricks Rpt ABC1 1,052,000 231,000 372,000 158,000 140,000 152,000
33 Nine News Saturday Nine 1,043,000 302,000 288,000 227,000 134,000 93,000
34 Rugby League Final Series Pf2 Nine 1,032,000 697,000 23,000 299,000 7,000 6,000
35 Bondi Vet Ten 1,027,000 267,000 319,000 184,000 122,000 136,000
36 ABC News ABC1 1,015,000 296,000 306,000 161,000 121,000 131,000
37 City Homicide Seven 1,014,000 273,000 331,000 172,000 123,000 115,000
38 The Footy Show Nine 1,005,000 142,000 565,000 98,000 121,000 80,000
39 Rugby League Final Series Pf1 Nine 999,000 583,000 12,000 394,000 7,000 4,000
40 Home And Away Seven 996,000 294,000 256,000 197,000 124,000 124,000
41 Two And A Half Men -Rpt Nine 995,000 280,000 313,000 196,000 94,000 112,000
42 Criminal Minds-Mon (R) Seven 993,000 290,000 251,000 188,000 119,000 145,000
43 Offspring Ten 990,000 248,000 374,000 142,000 79,000 146,000
44 The X Factor-Mon Seven 986,000 370,000 235,000 188,000 99,000 95,000
45 Australia Smashes Guinness World Records Seven 974,000 184,000 466,000 129,000 90,000 106,000
46 Modern Family Sun Rpt Ten 952,000 272,000 286,000 131,000 83,000 179,000
47 2010 Brownlow Medal Ten 951,000 10,000 645,000 13,000 151,000 133,000
48 Recruits Ten 946,000 261,000 285,000 163,000 117,000 119,000
49 Life ABC1 942,000 224,000 303,000 149,000 145,000 121,000
50 2010 Brownlow Medal – Blue Carpet Ten 926,000 27,000 579,000 25,000 152,000 142,000
51 Australia’s Funniest Home Videos Nine 921,000 267,000 284,000 162,000 121,000 87,000
52 House Wed Ten 908,000 252,000 287,000 162,000 99,000 108,000
53 Seven’s AFL: Grand Final Preview Seven 886,000 77,000 510,000 113,000 95,000 91,000
54 The 7pm Project Ten 877,000 234,000 275,000 175,000 97,000 96,000
55 Getaway Nine 873,000 253,000 286,000 144,000 100,000 89,000
56 Parenthood Seven 863,000 280,000 271,000 113,000 99,000 99,000
57 ABC News-Su ABC1 846,000 242,000 232,000 148,000 112,000 113,000
58 Ten News At Five Ten 812,000 209,000 255,000 140,000 93,000 116,000
59 Hot In Cleveland Nine 803,000 245,000 228,000 161,000 68,000 101,000
60 Rush Ten 800,000 183,000 222,000 169,000 120,000 106,000
61 Australian Story ABC1 799,000 248,000 237,000 144,000 84,000 86,000
62 The Dark Knight Nine 799,000 224,000 282,000 128,000 85,000 80,000
63 Gardening Australia ABC1 768,000 189,000 256,000 124,000 104,000 96,000
64 Ten News At Five Sun Ten 764,000 218,000 271,000 146,000 55,000 74,000
65 Qi ABC1 753,000 255,000 226,000 112,000 93,000 67,000
66 7.30 Report ABC1 752,000 235,000 205,000 149,000 84,000 79,000
67 Lie To Me Rpt Ten 752,000 179,000 281,000 125,000 68,000 98,000
68 Bill ABC1 750,000 172,000 260,000 113,000 103,000 102,000
69 Waking The Dead ABC1 750,000 197,000 229,000 101,000 103,000 119,000
70 ABC News Up-Date ABC1 736,000 162,000 249,000 110,000 110,000 105,000
71 NCIS Rpt Ten 734,000 223,000 211,000 153,000 76,000 71,000
72 RPA Nine 733,000 205,000 243,000 103,000 116,000 66,000
73 RBT Nine 726,000 346,000 *** 179,000 124,000 76,000
74 Hot Pursuit Nine 704,000 316,000 *** 170,000 131,000 87,000
75 Seven Ages Of Britain ABC1 692,000 236,000 190,000 115,000 78,000 72,000
76 Bones (R) Seven 691,000 193,000 204,000 114,000 85,000 93,000
77 Catalyst ABC1 665,000 206,000 177,000 142,000 59,000 81,000
78 The Boss Is Coming To Dinner Nine 664,000 243,000 134,000 121,000 97,000 69,000
79 The New Inventors ABC1 663,000 186,000 216,000 130,000 74,000 57,000
80 Covert Affairs Seven 662,000 199,000 180,000 142,000 66,000 76,000
81 Every Heart Beats True: The Jim Stynes Story Nine 643,000 87,000 403,000 61,000 46,000 46,000
82 United States Of Tara ABC1 639,000 174,000 238,000 102,000 63,000 62,000
83 Hot Seat Nine 637,000 174,000 189,000 155,000 66,000 53,000
84 Four Corners ABC1 636,000 195,000 157,000 148,000 56,000 81,000
85 The New Inventors Grand Final ABC1 629,000 197,000 140,000 151,000 72,000 70,000
86 The Secret Millionaire Nine 627,000 185,000 175,000 104,000 92,000 70,000
87 M-Mamma Mia! Seven 625,000 175,000 169,000 132,000 66,000 83,000
88 Foreign Correspondent ABC1 617,000 189,000 165,000 126,000 76,000 60,000
89 Home Cooked! With Julie Goodwin Nine 616,000 186,000 200,000 119,000 57,000 54,000
90 Neighbours Ten 616,000 168,000 203,000 113,000 63,000 69,000
91 M-Cars Seven 612,000 120,000 252,000 104,000 61,000 74,000
92 Collectors ABC1 612,000 171,000 193,000 100,000 91,000 58,000
93 Q & A ABC1 611,000 217,000 135,000 133,000 60,000 67,000
94 Media Watch ABC1 607,000 193,000 138,000 139,000 58,000 79,000
95 The Simpsons Ten 596,000 163,000 208,000 88,000 60,000 76,000
96 Deal Or No Deal Seven 587,000 137,000 202,000 115,000 70,000 63,000
97 The Simpsons Movie Rpt Ten 579,000 143,000 193,000 100,000 80,000 62,000
98 Sports Tonight Sun Ten 575,000 169,000 190,000 105,000 31,000 80,000
99 The Simpsons Sun Ten 555,000 174,000 178,000 96,000 32,000 75,000
100 Stateline ABC1 555,000 184,000 137,000 94,000 82,000 58,000

Pay TV Top 100
TV Item Description (Grouped) Channel 5 City Metro
1 Live: Football: EPL Man City V Chelsea Fox Sports 3 84,000
2 Live: Football: EPL Man Utd V Liverpool Fox Sports 3 65,000
3 Live: AFL: Before The Bounce Fox Sports 1 57,000
4 Live: AFL 360 Fox Sports 1 54,000
5 AFL Grand Final Collingwood V St Kilda Fox Sports 1 54,000
6 Live: AFL Teams Fox Sports 1 45,000
7 District 9 Showtime Premiere 41,000
8 Live: Rugby League: Toyota Cup Fox Sports 2 40,000
9 Glee Fox8 39,000
10 Australia’s Next Top Model Fox8 39,000
11 Battle Of Britain Fox Classics 38,000
12 Country House Rescue Lifestyle Channel 38,000
13 Magnificent Men In Their Flying Machine Fox Classics 36,000
14 Live: Football: EPL West Ham V Tottenham Fox Sports 3 36,000
15 Porridge Comedy Channel 35,000
16 NRL Prelim Final #2 Dragons V Tigers Fox Sports 1 35,000
17 The Simpsons Fox8 33,000
18 Family Guy Fox8 33,000
19 You Don’t Know Jack Showcase 32,000
20 The Taking Of Pelham 1 2 3 Showtime Premiere 32,000
21 True Blood S3 Ep6 Showcase 31,000
22 A Bug’s Life Playhouse Disney 31,000
23 Midsomer Murders UKTV 31,000
24 Solitary Fox8 30,000
25 Live: Football: A-League New V Melb V Fox Sports 3 30,000
26 Live: Football: Matchday Saturday Fox Sports 3 29,000
27 Serial Killers: The Bourgoin Tapes Crime & Investigation 29,000
28 Ncis TV1 29,000
29 Victorious Nickelodeon 28,000
30 Live: Football: A-League Bris V Melb H Fox Sports 3 27,000
31 Project Runway Arena 27,000
32 Murdoch Mysteries 13th Street 27,000
33 Futurama Fox8 27,000
34 Murder In Cold Blood Crime & Investigation 27,000
35 Eastenders UKTV 26,000
36 Live: Football: EPL L’pool V Sunderland Fox Sports 2 26,000
37 Dinosaur Train Nick Jr. 26,000
38 Open All Hours Comedy Channel 26,000
39 Showbiz Sky News 26,000
40 Dead Men Do Talk: New Detectives Crime & Investigation 26,000
41 TV1 Trivia Challenge TV1 26,000
42 Inside Marijuana National Geographic 25,000
43 Raceday Saturday Sky Racing 25,000
44 Hannah Montana Forever Disney Channel 25,000
45 Stalag 17 Fox Classics 25,000
46 Going Postal Crime & Investigation 25,000
47 The Jewel Of The Nile Showtime Action 24,000
48 Law & Order: Criminal Intent TV1 24,000
49 The Mentalist W 24,000
50 Scooby-Doo And The Monster Of Mexico Cartoon Network 24,000
51 False Pretenses 13th Street 24,000
52 The Great Escape Fox Classics 24,000
53 Live: Football: A-League Adel V Perth Fox Sports 2 24,000
54 Chuck Fox8 24,000
55 Am Agenda Sky News 24,000
56 A Few Good Men TV1 24,000
57 TNA Impact Fox8 23,000
58 Scooby-Doo And The Ghoul School Cartoon Network 23,000
59 Law & Order: Svu TV1 23,000
60 Live: Nrl On Fox Fox Sports 2 23,000
61 Secret Lives Of Women Crime & Investigation 22,000
62 Absolutely Fabulous Comedy Channel 22,000
63 Criss Angel Mindfreak Fox8 22,000
64 Abc World News Sky News 22,000
65 Kingdom UKTV 22,000
66 Relocation Relocation Lifestyle Channel 22,000
67 The Penguins Of Madagascar Nickelodeon 22,000
68 Ice Road Truckers Fox8 21,000
69 Bonanza Fox Classics 21,000
70 Curious George Nick Jr. 21,000
71 The Karate Kid Showtime Action 21,000
72 Sex And The City Arena 21,000
73 Football: Epl Highlights Fox Sports 3 20,000
74 Little Kingdom Nick Jr. 20,000
75 District 9 Showtime Premiere 2 20,000
76 The Inspector Lynley Mysteries UKTV 20,000
77 Avatar: The Last Airbender Nickelodeon 20,000
78 Ikea Megafactory National Geographic 20,000
79 The Hills: Revealed MTV 20,000
80 Afl Teams Fox Sports 2 20,000
81 The Outlaw Josey Wales Fox Classics 20,000
82 Numb3rs TV1 20,000
83 Golf: Uspga The Tour Cship, Rnd2 Fox Sports 2 20,000
84 Jeopardy! W 19,000
85 The Secret Millionaire Lifestyle Channel 19,000
86 Almost Famous TV1 19,000
87 X-Men Origins: Wolverine Showtime Premiere 19,000
88 Legend Of The Seeker Fox8 19,000
89 The Chelsea Flower Show 2010 Lifestyle Channel 19,000
90 Two And A Half Men Arena 19,000
91 Yes, Minister Comedy Channel 19,000
92 Columbo TV1 19,000
93 Beyond The Darklands Crime & Investigation 19,000
94 Wwe Smackdown Fox8 19,000
95 Live: Football: A-League Pre Game Show Fox Sports 2 19,000
96 How I Met Your Mother Arena 19,000
97 Your Worst Animal Nightmares Fox8 19,000
98 Landscape Man Lifestyle Channel 19,000
99 The Hunchback Of Notre Dame II Disney Channel 19,000
100 Australian Agenda Sky News 19,000

ASTRA Week 39

Week 39

23 Comments »

  1. Cam Reed September 28, 2010 at 12:39 pm -

    @daqua_99 I believe that is a good measure, I am assuming you’re in NSW, so the same applies to us in VIctoria, when the AFL GF is on here, Supermarkets are dead, when the NRL GF is on in NSW the same applies (and vice versa for eachs view on the other code).

  2. daqua_99 September 26, 2010 at 9:33 pm -

    I highly doubt that the AFL will get anything above what they got for this final in the one next week. I believe they Sydney viewers will halve as their ‘one AFL game a year’ is over and they don’t care enough to watch it again.

    My view in the supermarket I worked in – 2:30 it was normal levels, 7pm onwards (time of the NRL game) it was absolutely dead.

  3. Cam Reed September 26, 2010 at 9:07 pm -

    To Clarify: By saying: ” Cannot see it making much difference Primetime Saturday for the AFL.”

    I meant the ratings would likely be about the same if it was on Twilight Time Live.

    It being on mid-afternoon in WA rather than Midday, would maybe balance out the losses from Brisbane and Sydney, sure it’s make a difference to 7, as the ratings would count to Primetime figures, however they wouldn’t drop or go up much.

    However, cannot see the AFL changing the time of a Grand Final to suit a TV Channel in the near future, with new Teams in the Gold Coast and Western Sydney, no way would they want to lose viewers to an NRL Final (which would be on at the same time).

  4. Mr. chandler September 26, 2010 at 8:03 pm -

    the replay won’t be3 in prime time thank god., it will be a the same time as yesterday. 7 wanted a night gf, but we all know the reasons for that. the afl have done the right thing by telling 7 to shove it where the sun don’t shine

  5. Mr. chandler September 26, 2010 at 7:59 pm -

    they will for sure get 4 million +. the last time they had a replay they had massive figures. as long as 7 don’t butcher it, they will get big numbers and there won’t be any pre game entertainment.

  6. Johnson September 26, 2010 at 4:50 pm -

    @Mark: Nine won Saturday because of big audiences in Sydney and Brisbane for the thrilling NRL preliminary final between the Dragons and the Tigers, which the Dragons won 13-12.

  7. Cam Reed September 26, 2010 at 3:21 pm -

    Cannot see it making much difference Primetime Saturday for the AFL (at least in Vic), go out for a drive after 2:30pm on Saturday and the Streets are pretty much deserted, it’s like a scene in a Nuclear Holocaust Movie (one of the best times to go grocery shopping, barely a soul in the Supermarket as well).

    Ratings in Vic would remain much the same I think, in WA not so sure as if it started at 5:30pm it would be 3:30pm in the afternoon rather than 12:30pm as is now, I believe there’d be a big drop off in Sydney and Brisbane though, Adelaide would likely remain similar.

    Evening/Twilight BBQ’s at Mates Places would be nice for the AFL GF though, rather than in the afternoon or after 7pm.

  8. koverstreet September 26, 2010 at 3:20 pm -

    No way will it get 4m more likely the same or a bit less.

    As for a night GF no thanks. I may be a traditionalist but I prefer the atmosphere of a day GF and everything that goes with it.

  9. Jerome September 26, 2010 at 2:37 pm -

    @Joe, it is primetime that has the most vewers, there are more people out during the day.

    i say get with the times AFL and put the GF in primetime.

  10. MJ September 26, 2010 at 2:35 pm -

    They certainly would not have got 2 Million to watch if it was in Prime Time this week, at least half a million viewers would be wiped from the Northern States and the other caps would lose viewers given Saturdays are generally the lowest rating PT night of the week. Plus I’m sure the majority of the fans would like the game stay at Saturday Afternoon (the crowds would back that up)

  11. Craig September 26, 2010 at 1:55 pm -

    Now we know what we’re having a 2nd crack at the Grand Final, to up the ratings lol

  12. Ararat September 26, 2010 at 1:41 pm -

    The AFL will have to move it to prime time? Ridiculous. The AFL can schedule the game whenever it wants, if Seven doesn’t want to broadcast the Grand Final at 2:30pm, then I’m sure the AFL can find somebody, somewhere that would be willing. Seven knew when it would be held, and they (and their partners) still forked over $800 million for the rights anyway.

    The fact of the matter is, while it may not count towards the ratings, being in primetime, doesn’t mean that they won’t get just as much money for the GF ads as they would have gotten in prime time, because ppl pull sickies to stay at home and watch the game.

    The NRL holds its GF in prime time and still doesn’t get nearly as much money for its rights. Good on the AFL for sticking to its guns and running the GF in the traditional timeslot. There are plenty of other finals games in primetime to make the networks happy.

    And Seven is in no position to complain either, Two grand finals for the price of one. They should shut up and be happy with just how lucky they were that it happened in their year.

  13. Timothy Jong September 26, 2010 at 1:19 pm -

    How did Nine win the week?? GO! must be helping the network a lot! This weekend is shaping up to be a tight tussle between the NRL Grand Final on Nine and the AFL Grand Final (Part 2) on Seven. Go Nine!

  14. barrett September 26, 2010 at 12:46 pm -

    Like all major sporting events both figures (more so NRL than AFL) would be higher if audiences in pubs and clubs were taken into account as well.

  15. Joe September 26, 2010 at 12:23 pm -

    It doesn’t matter If the game is in primetime or not. Those who want to watch will watch whenever the game starts. If fact if the game was at twilight or night time it may get less viewers as lots of people may be out

  16. Ben September 26, 2010 at 12:21 pm -

    Pity about ABC News 24 not pulling in the figures.

  17. newtaste September 26, 2010 at 12:07 pm -

    If the AFL wants a truck load of money rather than a bucket full then they will have to allow the move to twilight/night, otherwise they may just get a tea spoon full.

  18. Ja'mie September 26, 2010 at 11:58 am -

    The AFL will be lucky to get 2m for the replay next week, but Im sure they’ll still be licking their lips with glee. What a farce.

  19. Secret Squïrrel September 26, 2010 at 11:42 am -

    @Mr. chandler – I seriously doubt it and it won’t count ratings-wise anyway.

    I’m sure they’ve already tried but the networks should get the AFL powers-that-be to see the commercial sense in playing the match in the evening.

  20. Cate September 26, 2010 at 11:23 am -

    @ Mr Chandler – are u for real? It really only looks like Melbourne was interested in the Final this year,

  21. Mark September 26, 2010 at 11:17 am -

    How did nine win Saturday??

  22. FJ September 26, 2010 at 11:08 am -

    They’ll get 2.5 million for AFL

  23. Mr. chandler September 26, 2010 at 11:01 am -

    they will get 4 million + next week.

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