Nine’s new digital channel GEM has missed it’s promised starting time of 12 midday today.
The channel, aimed at women over 35, was due to “soft-launch” with classic movie Singin’ ‘in the Rain.
But at midday Channel 90 was still simulcasting the Nine signal, showing The Ellen DeGeneres Show.
A Nine spokesperson told TV Tonight the channel will now arrive as per its official launch, 6am Sunday morning.
Nine was understood to be working up until the eleventh hour to get the channel to air today but technical issues with a playout centre in Newcastle meant it could not arrive on time.
GEM was cheekily planned by Nine to hit screens ahead of 7mate’s official launch tomorrow.
Fans of NRL will be able to see games in HD before Sunday as a result of GEM’s late delivery.