Nine to launch GEM for women

By David Knox on September 13, 2010 / Filed Under News 132

Nine’s third digital channel GEM will aim at women over 35.

As an acronym of General Entertainment and Movies, GEM promises a mix of ‘new content, classic comedies, cherished drama series, all-time favourite movies’ plus high definition sports aimed at the ‘sophisticated, discerning viewer’

It will be led by new US drama The Big C starring Laura Linney (pictured) and Oliver Platt.

Updated: Other first-run imports include Weeds, Southland, Miami Medical, Secret Diary of a Call Girl, The New Adventures of Old Christine, and the lifestyle programs Wife Swap, Secret Millionaire USA, The Chopping Block USA and How Clean Is Your House?

It will feature a new season of Random Acts of Kindness featuring Shelley Craft, Scott Cam, Dr Andrew Rochford and Simmone Jade Mackinnon.

Also screening are Aussie dramas McLeod’s Daughters, Sea Patrol and The Alice, plus US crime shows CSI, CSI Miami, CSI New York, The Closer and Cold Case, along with movies such as Million Dollar Baby, The Aviator, 21 Grams and Being Julia.

Friends will be stripped to air every week night,

The channel will officially launch on Sunday September 26th, when it is likely to be included in the OzTAM ratings panel, but it has been reported it will be on air on September 24 -a day before the blokey 7mate begins.

CEO David Gyngell said, “GEM is what its title suggests – a general entertainment and movie channel, carefully crafted and targeted like GO! before it, to appeal to a wide audience cross-section and complement Nine’s existing successful brands,” Mr Gyngell said.

GEM will also include some news and current affairs programs.

“We have a very significant investment in news and current affairs and some of that content will be repackaged to the style of GEM,” he said.

As with 7mate, the channel is set to be HD only, to replace Nine HD.

High definition sport will be seen on GEM until the digital switchover in December 2013.

Rumours on Nine’s moves, including the channel name, content pitch and launch date have been speculated for some time.

Viewers can watch GEM on channel 90 on an HD-capable digital TV, PVR or set top box.

This post updates.


  1. chris March 25, 2011 at 12:04 pm -

    i want the ABC for kids block on this channel (as well as hi5 And paramithi)

  2. phill December 30, 2010 at 11:11 pm -

    well I have an LG Plasma that finds Gem on Channel 80 but no sound. if I try to manually scan I find the tv only allows you to go to channel 69 !!! . hohum

  3. Mike Williams October 5, 2010 at 10:44 pm -

    The picture looks good but we have no sound< yes I have a full HD TV!
    our area is full digital, It's the only channel that is not working properly! Why?

  4. DaveJ September 16, 2010 at 3:54 pm -

    Hey David,

    I already know this answer but can you please confirm for people who are sceptical that GEM will be aired in regional areas with WIN and NBN.


  5. Knowfirst September 14, 2010 at 1:03 pm -

    GEM confirmed for regional NBN and WIN (except Griffith) – on Sept 24

    Won’t launch in Darwin til October 4 along with GO!

  6. John Brideson September 14, 2010 at 11:45 am -

    On the Sunshine Coast WIN (channel 9) is on 8 and 80 HD and GO on 88, so I guess GEM will appear on 80 HD. Where will the footy be shown when 9 hopefully, regains the AFL rights.

  7. Lyn September 14, 2010 at 11:44 am -

    Is this new channel SD or HD?

  8. Matt September 14, 2010 at 10:36 am -

    CSI? That’s a joke right?

  9. Knowfirst September 14, 2010 at 9:55 am -

    Phoenix – up until 2013 they have no choice but to show sports on their HD channel. 7mate will be doing the same.

  10. Knowfirst September 14, 2010 at 9:54 am -

    For those in NBN territory (including me) – yes they will be taking GEM, they’re working on getting it up and running by next weekend but they are yet to officially confirm whether they’ll be ready in time.

    You’d have to think they will be.

  11. Weevil September 14, 2010 at 9:08 am -

    I hope Gem’s slogan is “Gem: we’re truly outrageous”

  12. Tom September 14, 2010 at 9:07 am -

    How Clean Is Your House? On a channel aimed at women. Nice programming Nine.

  13. Richard W September 14, 2010 at 8:40 am -

    Seven and Nine have taken the lazy route in adding more channels, so they now basically have 3 channels each to spread there back catalogue of crap. Plus Ten will be doing the same thing with their 3rd channel next year too.

    Yes its free but I beg to differ with those who think this is more choice. A choice between low rating cheap American sitcoms, female and male based dramas is not my idea of good choice.

  14. Phoenix September 14, 2010 at 7:59 am -

    I’m a woman who never watches sport, nor do my female friends, so I find GEM’s inclusion of sporting events a bit bemusing. On the one hand they’re promoting the channel as female-focused, and yet they’re slipping in sport, a predominently male-oriented interest. Make up your mind, GEM.

  15. Lukas September 14, 2010 at 7:20 am -

    I’m a 35 year old male and this line-up appeals to me a lot more than 7-Mate.

  16. Sam September 14, 2010 at 7:08 am -

    Any news on when this will be available in NBN territory (Newcastle and Hunter Valley)? I think GO! started at the same time as metro, so we might be lucky again. We had to wait several months for 7Two(on Prime).

    What channel numbers do you think Gem might use? The main channel for NBN is on 80 and GO! is 88.

  17. ben September 14, 2010 at 6:26 am -

    @jayjay, I agree completely. Most of what I read about all these new fta channels is compaining. I think it’s good that we get these new channels (wether you like everything on them or not) For Free….

  18. Craig September 14, 2010 at 6:18 am -

    @thestalker – the woman is Laura Linney, like David said the star of one of the channels biggest new shows (BTW it’s great and hardly a girlie shows IMO)

    So finally Southland gets a run, good thing its in HD, pity most will not see it, also with Secret Diary of a Call Girl and The New Adventures of Old Christine, they are stretching this whole girl show thing a bit IMO?

    I guess with one ot 2 shows on the new HD only channels I might want to record to watch later it might be time to upgrade my SD PVR… anyone like to donate to the ‘Help Craig get a new Panasonic PVR’ fund raiser campaign LOL

  19. lisa September 14, 2010 at 1:48 am -

    Meh ..we dont get any of these channels anyway.Odd that we here in country SA are going to be the first to disable analogue tv (Dec i believe) and we still cant access the extra digi channels

  20. Doyle September 14, 2010 at 1:37 am -

    And the network that really needs a entertainment channel, isnt launching until sometime in 2011, makes no sense.

  21. Britney Spears fan September 14, 2010 at 12:01 am -

    david i dont know if you know but has got channel ten 2011 line up on there website as i cant see it on your website i thought maybe u didnt know?

  22. jayjay September 13, 2010 at 11:39 pm -

    whinge whinge whinge…it’s another free TV channel. Stop complaining. It isn’t going to please everyone. I’ve seen so many people complain about having so much choice

  23. bindi September 13, 2010 at 10:59 pm -

    Whether or not you need to do a re-scan will depend on your equipment, just because you are picking up 90 doesn’t mean that the channel name on your TV will switch over from nine high definition to Gem without a re-scan, on some models it will, but on others it won’t. Personally I run a rescan on all my equipment when there are new channels, it is important to do re-scans every now and then.

  24. Garion September 13, 2010 at 10:33 pm -

    I thought Friends was on ten? Has it gone back to nine (again)

  25. David Knox September 13, 2010 at 10:28 pm -

    Thanks for the advice on my crappy editorial work. Logo was not available at the time of copy. I’m sure it will get a run, thanks. The Big C is the channel’s top show.

  26. thestalker September 13, 2010 at 10:24 pm -

    you should really replace that crappy picture of a woman with the GEM logo David….

  27. Dutchy September 13, 2010 at 9:45 pm -

    I did realize that Secret Diary of a Call Girl is a woman’s show…

    That’s not a good line up in my book. I doubt I’ll be watching any of it.

    What a waste…

  28. Craig September 13, 2010 at 9:24 pm -

    So if it’s on ch90 then we don’t have to rescan and if we already have ch73/63 on our TVs then we don’t have to re-scan them for 7Mate the next day?

    Also I didn’t notice the friends thing before but why would I watch? I have them on 111 Hits and the DVDs… see I told you some shows will be 4×3 with black bars on the sides as Friends was never recorded in HD and unlike Seinfeld recorded strait to video so no chance to go back to the original film and re-master it in 16×9 1080 HD.

    Just shows you some producers think ahead, but most don’t.

  29. Nick September 13, 2010 at 8:53 pm -

    Will WINTV pick it up straightaway?

  30. ScottyH September 13, 2010 at 8:53 pm -

    Sounds totally dull

  31. merlin September 13, 2010 at 8:46 pm -

    Well now there has been an update the channel does sound a little bit better. I’m interested McLeod’s Daughters, Sea Patrol, The Aviator but GO! and 7mate will remain the best but i will watch GEM if it comes to NBN.

  32. Em September 13, 2010 at 8:44 pm -

    Love the sound of the line up…

  33. news junkie September 13, 2010 at 8:29 pm -

    nine is not going to neglect sport on its primary channel, and with its commitment to hd sport on GEM, that means we can expect both channels to telecast the same sport simultaneously. That should go well!!

  34. Jerome September 13, 2010 at 7:32 pm -

    @timothy, i actually think mcleods (R) is the most appealing thing there. but thats saying more about the shows.

  35. snapper jack September 13, 2010 at 7:28 pm -

    Noooo not more repeats of Sleepless in Seattle!!! it will be on every day instead of every fortnight like in Ch 9.

  36. koverstreet September 13, 2010 at 7:27 pm -

    Not that much interest until I read the update – Old CSI (original)CSI:NY & The Closer would all interest me & I might check out the Sea Patrol rpts. But how about some classic Australian shows from the 70’s/80’s? like The Young Doctors,The Sullivans or Hey Hey????

  37. Jill September 13, 2010 at 6:59 pm -

    Hope they repeat The Young Doctors and The Sullivans at some stage, unlike the other dramas they are going to repeat it’s been a while since we’ve seen those.

  38. Maev September 13, 2010 at 6:57 pm -

    ‘6:15PM (AEST)Nine to launch digital TV channel GEM’
    Just read this on Daily Telgraphs ‘Breaking News’
    Laughing my head off… it wayyyy earlier today on TV Tonight…..the only place to see it it first …..up to date and real…….
    Keep up the good work!

  39. Rachel September 13, 2010 at 6:19 pm -

    I’ve heard through the grapevine (have a friend who works for Nine) that they are going to ensure that they Don’t fiddle with the scedule for quite a few months to try to give it a chance to settle in. Interesting to see if they keep that up!!

  40. Kerry September 13, 2010 at 6:08 pm -

    And I will watch because

  41. mikeys September 13, 2010 at 6:08 pm -

    So now point re-tuning our TV’s then?

  42. matty September 13, 2010 at 6:04 pm -

    I just went to the freeview website and looked at channels for regional area’s & it still has WIN HD & not GEM. Metro area channels on the freeview website has GEM where 9HD use to be.

    I plea with WIN to not delay getting GEM to regional area’s.

  43. PD September 13, 2010 at 5:37 pm -

    Finally the worst kept secret in television has arrived!

    This feels like a much stronger line-up that 7mate’s collection of leftovers. What’s the bet that once they find the one or two shows that rate really well that they start popping up all over the place … usually when Nine’s having a bad night.

    Sorry, just being cynical – hooray for more TV!

  44. Steve September 13, 2010 at 5:31 pm -

    Sounds interesting, although i do hope it is the PG rated Friends without the edits instead of the Channel 10 version from a few years back

  45. abigail September 13, 2010 at 5:31 pm -

    will Gem be on Foxtel?

  46. Craig September 13, 2010 at 5:21 pm -

    wiki page too… now I just wonder with that name with this turn into a movie channel some days?

  47. tomothy September 13, 2010 at 5:02 pm -

    Ahh just noticed the updates, so Nine has the rights to Friends again. Also The Chopping Block USA lasted two eps in the US in Summer 2009 as it was cancelled. It was terrible, I couldnt watch the first ep in full, was not like the Aus version.
    CSI would be repeats I’m sure. I hope McLeod’s Daughters, Sea Patrol and The Alice will be overnight or daytime, and not passed off as primetime viewing.

  48. Pew September 13, 2010 at 4:56 pm -

    Just found this link, it has a logo they will use as well.

  49. tomothy September 13, 2010 at 4:56 pm -

    Yet another new channel I will probably not watch. I am house sitting right now, and only have FTA. It is killing me having nothing to watch.
    Would be great if they cut out the childrens programming on ABC2, and had more grown up stuff. ABC3 should also run 24/7 as childrens or have adult shows on after 9pm.
    With a lot of the old rubbish on GO! going to Eleven, and GEM, GO! will have to get more programs, or just fill the gaps with Bang and Men.
    Nine are only releasing this channel on Friday in order to win the week. Two nights of a new channel for Nine, as apposed to one night with 7Bogan will be the clincher.

  50. David S. September 13, 2010 at 4:53 pm -

    @sean, I remember when the choice was 2, 7 & 9. And the excitement when 10 launched, it was the biggest thing in my young life at the time.

    Now we get a chick channel that features shows about hookers and cancer (see ladies the nice people at Nine know what you want), all just waiting to get bumped by good old sport whenever the footy or cricket is on (and they don’t mean the women’s games either).

    Wow, I really need to lie down, I can’t take the excitement like I used to…

  51. vinny September 13, 2010 at 4:52 pm -

    David is it on air on 24th or 26 th ?

  52. Knowfirst September 13, 2010 at 4:52 pm -

    Love the logo.

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