The big bang on Nine’s Ratings theory

By David Knox on September 12, 2010 / Filed Under News 18

The value of Digital Channels is again underlined this week as Nine takes Week 37 in Network figures, despite ranking second in Primary Channels.

After being beaten last week by 7TWO, GO! hit back this week to help its parent channel across the line.

That tussle is about the heat up, with GO! launching new several shows this week and 7mate now less than 2 weeks away. Nine has still not announced its third channel. This week TEN will also make some major announcements about its 2011 plans.

Network:
Nine: 29.1
Seven: 28.2
TEN: 19.3
ABC: 18.1
SBS: 5.3

Primary Channel:
Seven: 24.4
Nine: 24.1
TEN: 18.0
ABC1: 15.3
SBS1: 4.6

Digital Channels:
GO!: 5.0
7TWO: 3.7
ABC2: 1.8
ONE: 1.3
SBS2: 0.7
ABC News 24: 0.6
ABC3: 0.5

Nine won key demos 16-39, 18-49 and 25-54.

Nine was first on Sunday, Wednesday, Thursday and Saturday. Seven won Monday, Tuesday and Friday.
The ABC eclipsed TEN on Monday, Wednesday and Friday.

Seven won Melbourne, Adelaide and Perth while Nine took Sydney and Brisbane.

Seven News (Sunday) was the week’s highest rating show with 1.75m viewers.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Seven News – Sun Seven 1,759,000 405,000 603,000 354,000 191,000 206,000
2 Packed To The Rafters Seven 1,738,000 485,000 521,000 289,000 203,000 240,000
3 Nine News Sunday Nine 1,557,000 475,000 473,000 319,000 167,000 124,000
4 The Gruen Transfer ABC1 1,495,000 463,000 412,000 279,000 189,000 152,000
5 Seven News Seven 1,419,000 375,000 406,000 286,000 157,000 195,000
6 Today Tonight Seven 1,388,000 360,000 403,000 263,000 164,000 198,000
7 Spicks And Specks ABC1 1,344,000 404,000 389,000 239,000 157,000 154,000
8 Midsomer Murders-Su ABC1 1,307,000 348,000 380,000 206,000 172,000 201,000
9 The X Factor-Mon Seven 1,307,000 397,000 437,000 177,000 144,000 152,000
10 Sunday Night Seven 1,305,000 342,000 443,000 205,000 145,000 170,000
11 Top Gear Nine 1,294,000 341,000 407,000 266,000 131,000 148,000
12 The X Factor-Sun Seven 1,293,000 388,000 429,000 202,000 156,000 118,000
13 Talkin’ ‘Bout Your Generation Ten 1,250,000 335,000 420,000 202,000 124,000 170,000
14 Nine News Nine 1,245,000 319,000 399,000 269,000 128,000 130,000
15 The Farmer Wants A Wife Nine 1,218,000 334,000 366,000 250,000 133,000 135,000
16 Talkin’ ‘Bout Your Generation Tues Ten 1,211,000 345,000 360,000 207,000 114,000 184,000
17 RBT Nine 1,209,000 345,000 394,000 230,000 133,000 106,000
18 60 Minutes Nine 1,200,000 354,000 353,000 253,000 108,000 132,000
19 Seven News – Sat Seven 1,192,000 315,000 362,000 262,000 131,000 122,000
20 A Current Affair Nine 1,186,000 304,000 400,000 246,000 118,000 118,000
21 Criminal Minds-Mon Seven 1,185,000 342,000 363,000 199,000 136,000 145,000
22 ABC News ABC1 1,144,000 331,000 358,000 187,000 125,000 143,000
23 Better Homes And Gardens Seven 1,132,000 363,000 379,000 208,000 88,000 94,000
24 Nine News Saturday Nine 1,112,000 294,000 399,000 209,000 114,000 96,000
25 Hot Property Nine 1,108,000 297,000 362,000 203,000 120,000 125,000
26 Two And A Half Men -Mon Nine 1,087,000 293,000 353,000 235,000 83,000 122,000
27 Two And A Half Men -Wed Nine 1,075,000 309,000 385,000 237,000 *** 145,000
28 Undercover Boss Ten 1,075,000 266,000 319,000 234,000 123,000 132,000
29 Bondi Vet Ten 1,064,000 284,000 308,000 185,000 131,000 156,000
30 Seven’s AFL: Semi-Final 2: Geelong V Fremantle Seven 1,053,000 40,000 485,000 41,000 143,000 345,000
31 Australian Story Special Rpt ABC1 1,033,000 323,000 332,000 199,000 81,000 99,000
32 Modern Family Sun Ten 1,014,000 256,000 354,000 168,000 107,000 129,000
33 Four Weddings Seven 1,011,000 246,000 317,000 183,000 135,000 130,000
34 Home And Away Seven 1,002,000 296,000 278,000 184,000 119,000 124,000
35 Offspring Ten 1,001,000 252,000 348,000 176,000 85,000 141,000
36 Seven’s AFL: Elimination Final 1: Sydney Vs Carlton Seven 999,000 129,000 500,000 96,000 148,000 126,000
37 7.30 Report ABC1 992,000 293,000 284,000 200,000 107,000 109,000
38 Getaway Nine 987,000 266,000 322,000 158,000 131,000 112,000
39 Two And A Half Men -Rpt Nine 985,000 250,000 357,000 188,000 79,000 111,000
40 RPA Nine 957,000 248,000 309,000 169,000 121,000 110,000
41 ABC News-Su ABC1 957,000 240,000 294,000 177,000 109,000 137,000
42 Beat The Star Seven 955,000 281,000 280,000 145,000 95,000 155,000
43 Recruits Ten 953,000 268,000 276,000 159,000 108,000 142,000
44 Good News Week Ten 936,000 267,000 283,000 173,000 98,000 115,000
45 Ten’s AFL Finals 2010: 1st Semi Final Wb V Syd Ten 935,000 87,000 497,000 35,000 166,000 151,000
46 Cops L.A.C. Nine 925,000 297,000 271,000 159,000 109,000 89,000
47 Life ABC1 892,000 206,000 285,000 159,000 119,000 123,000
48 Martin Clunes: A Man And His Dogs Seven 858,000 233,000 274,000 211,000 68,000 72,000
49 The 7pm Project Ten 854,000 236,000 234,000 177,000 101,000 107,000
50 NCIS Rpt Ten 853,000 248,000 258,000 161,000 84,000 102,000
51 City Homicide Seven 851,000 220,000 272,000 135,000 107,000 115,000
52 Rescue Special Ops Nine 848,000 251,000 260,000 153,000 98,000 85,000
53 Parenthood Seven 844,000 245,000 277,000 118,000 100,000 104,000
54 Q & A ABC1 841,000 278,000 233,000 154,000 92,000 84,000
55 Rules Of Engagement Sun Ten 837,000 172,000 260,000 184,000 95,000 127,000
56 The Simpsons Wed Ten 817,000 212,000 271,000 150,000 73,000 112,000
57 Hot In Cleveland Nine 812,000 225,000 237,000 191,000 62,000 97,000
58 NCIS Ep 2 Rpt Ten 812,000 195,000 274,000 150,000 102,000 92,000
59 Ten News At Five Ten 806,000 191,000 273,000 135,000 93,000 115,000
60 The All New Simpsons Ten 797,000 251,000 219,000 140,000 83,000 104,000
61 Rugby League Final Series Qf1 Nine 790,000 441,000 19,000 318,000 5,000 6,000
62 Rush Ten 788,000 180,000 263,000 130,000 118,000 98,000
63 Seven Ages Of Britain ABC1 782,000 237,000 223,000 138,000 89,000 95,000
64 Bones (R) Seven 779,000 219,000 254,000 124,000 93,000 89,000
65 The Secret Millionaire Nine 767,000 213,000 270,000 118,000 105,000 62,000
66 The New Inventors ABC1 762,000 259,000 191,000 150,000 88,000 74,000
67 CSI: Crime Scene Investigation -Ep2 Nine 755,000 247,000 231,000 133,000 92,000 51,000
68 Media Watch ABC1 755,000 215,000 245,000 137,000 69,000 89,000
69 New Tricks Rpt ABC1 753,000 227,000 240,000 122,000 85,000 80,000
70 Covert Affairs Seven 749,000 223,000 226,000 138,000 69,000 93,000
71 Four Corners ABC1 738,000 177,000 252,000 153,000 68,000 88,000
72 Rugby League Final Series Qf2 Nine 737,000 471,000 23,000 224,000 5,000 13,000
73 9/11 State Of Emergency Nine 729,000 179,000 267,000 131,000 70,000 81,000
74 Lie To Me Rpt Ten 727,000 168,000 251,000 144,000 74,000 90,000
75 The Footy Show Nine 716,000 101,000 358,000 75,000 102,000 80,000
76 CSI: Crime Scene Investigation -Ep1 Nine 708,000 234,000 196,000 139,000 82,000 56,000
77 Waking The Dead ABC1 703,000 186,000 217,000 100,000 98,000 102,000
78 ABC News-Sa ABC1 701,000 216,000 220,000 108,000 78,000 80,000
79 United States Of Tara ABC1 696,000 200,000 224,000 124,000 78,000 70,000
80 Qi ABC1 689,000 197,000 228,000 118,000 81,000 65,000
81 Australia’s Funniest Home Videos Nine 668,000 96,000 366,000 64,000 70,000 72,000
82 Jamie Does… Ten 658,000 154,000 193,000 125,000 107,000 80,000
83 Foreign Correspondent ABC1 646,000 180,000 174,000 130,000 70,000 93,000
84 Hot Seat Nine 642,000 160,000 187,000 165,000 66,000 63,000
85 World’s Strictest Parents-Uk Seven 640,000 236,000 162,000 112,000 59,000 72,000
86 Ten News At Five Sun Ten 631,000 153,000 137,000 123,000 115,000 103,000
87 Collectors ABC1 629,000 170,000 245,000 88,000 66,000 60,000
88 Bill ABC1 629,000 146,000 205,000 89,000 86,000 102,000
89 Castle (R) Seven 628,000 174,000 231,000 81,000 68,000 73,000
90 The Simpsons Ten 607,000 170,000 207,000 89,000 61,000 80,000
91 Catalyst ABC1 603,000 154,000 171,000 128,000 72,000 77,000
92 Neighbours Ten 587,000 172,000 178,000 104,000 60,000 73,000
93 ABC News Up-Date ABC1 585,000 145,000 167,000 105,000 79,000 88,000
94 Stateline ABC1 581,000 207,000 180,000 84,000 69,000 41,000
95 Burn Notice Thurs Ten 565,000 131,000 180,000 97,000 82,000 74,000
96 City Homicide (R) Seven 562,000 141,000 208,000 80,000 69,000 64,000
97 Deal Or No Deal Seven 556,000 139,000 179,000 107,000 65,000 66,000
98 Law & Order: Criminal Intent Rpt Ten 556,000 137,000 199,000 94,000 55,000 70,000
99 NCIS Fri Rpt Ten 550,000 147,000 166,000 108,000 71,000 59,000
100 Ten News At Five Sat Ten 550,000 147,000 187,000 92,000 86,000 38,000

Pay TV Top 100
TV Item Description (Grouped) Channel 5 City Metro
1 Live: NRL Dragons V Rabbitohs Fox Sports 2 169,000
2 Live: Rugby League: Dally M Awards Fox Sports 2 123,000
3 Live: AFL: On The Couch Fox Sports 1 107,000
4 Live: Rugby Union: Bledisloe Cup Fox Sports 1 102,000
5 Election 2010 Live Sky News 93,000
6 Live: NRL Storm V Knights Fox Sports 2 75,000
7 Camp Rock Disney Channel 66,000
8 Live: AFL Teams Fox Sports 1 64,000
9 Hannah Montana Forever Disney Channel 63,000
10 My 9/11 National Geographic 61,000
11 Live: NRL Sunday Post Game Show Fox Sports 2 55,000
12 Live: AFL 360 Fox Sports 1 54,000
13 Transformers: Revenge Of The Fallen Showtime Premiere 48,000
14 Inside 9/11 National Geographic 46,000
15 Live: Football: Epl Everton V Man United Fox Sports 3 45,000
16 Giuliani: Commanding 9/11 National Geographic 44,000
17 Camp Rock 2 Disney Channel 42,000
18 Live: NRL On Fox Fox Sports 2 42,000
19 Bolt Disney Channel 41,000
20 Midsomer Murders UKTV 41,000
21 AFL: Players Association Awards Fox Sports 1 41,000
22 Criss Angel Mindfreak Fox8 39,000
23 X-Men Origins: Wolverine Showtime Premiere 2 37,000
24 The Hangover Movie One 36,000
25 Heartbeat UKTV 35,000
26 Australia’s Next Top Model Fox8 35,000
27 Raceday Saturday Sky Racing 34,000
28 Relocation, Relocation Revisits Lifestyle Channel 34,000
29 Live: NRL Sunday Pre Game Show Fox Sports 2 32,000
30 The Last Of The Mohicans Showtime Action 31,000
31 NCIS TV1 31,000
32 Blackadder Comedy Channel 31,000
33 Family Guy Fox8 31,000
34 Good Luck Charlie Disney Channel 30,000
35 Porridge Comedy Channel 30,000
36 The Simpsons Fox8 30,000
37 AFL: Before The Bounce Fox Sports 3 28,000
38 Live: Football: Epl West Ham V Chelsea Fox Sports 3 28,000
39 The Hangover Movie Two 28,000
40 Glee Fox8 28,000
41 Come Dine With Me Australia Lifestyle Channel 28,000
42 Futurama Fox8 27,000
43 Big Time Rush Nickelodeon 27,000
44 Selling Houses Australia Lifestyle Channel 27,000
45 Live: Football: A-League Perth V Well Fox Sports 1 27,000
46 Jonas LA Disney Channel 27,000
47 Chuck Fox8 26,000
48 Legend Of The Seeker Fox8 26,000
49 Showbiz Sky News 26,000
50 AM Agenda Sky News 26,000
51 PM Agenda Sky News 26,000
52 Live: Rugby League: Toyota Cup Fox Sports 2 26,000
53 Ring Of Deceit 13th Street 26,000
54 Taggart 13th Street 26,000
55 Doc Martin UKTV 26,000
56 Law & Order: Criminal Intent TV1 26,000
57 Live: Tennis: Us Open: Day 9 Fox Sports 3 25,000
58 Live: Football: A-League Well V Syd Fox Sports 3 25,000
59 Open House Lifestyle Channel 25,000
60 Beverly Hills Cop Ii Showtime Action 25,000
61 American Dad Fox8 25,000
62 Scooby-Doo In Where’s My Mummy? Cartoon Network 25,000
63 The Nation With David Speers Sky News 25,000
64 Hogan’s Heroes TV1 25,000
65 The Inspector Lynley Mysteries UKTV 24,000
66 Murdoch Mysteries 13th Street 24,000
67 Tabatha’s Salon Takeover Arena 24,000
68 Football: A-League C Coast V Melbourne H Fox Sports 2 24,000
69 Law & Order: Svu TV1 24,000
70 The Chaser’s War On Everything Comedy Channel 24,000
71 Carry On Girls Fox Classics 24,000
72 Live: Tennis: Us Open: Day 7 Fox Sports 3 24,000
73 Kick Buttowski Disney Channel 24,000
74 True Blood S3 Ep4 Showcase 24,000
75 Live: Football: A-League Pre Game Show Fox Sports 3 23,000
76 Live: Football: A-League Ccoast V Melb H Fox Sports 1 23,000
77 X-Men Origins: Wolverine Showtime Premiere 23,000
78 Australian Agenda Sky News 23,000
79 Murder Investigation Team 13th Street 23,000
80 TV1 Trivia Challenge TV1 23,000
81 Transformers: Revenge Of The Fallen Showtime Premiere 2 23,000
82 Eastenders UKTV 23,000
83 Bondi Rescue National Geographic 22,000
84 ABC World News Sky News 22,000
85 NRL Qual Final Wests Tigers V Roosters Fox Sports 2 22,000
86 Bonanza Fox Classics 22,000
87 AFL SF#1 Western Bulldogs V Sydney Fox Sports 1 22,000
88 Megafactories: Lamborghini National Geographic 22,000
89 WWE Raw Fox8 21,000
90 River Cottage Road Trip Lifestyle Food 21,000
91 Inspector George Gently UKTV 21,000
92 Kids’ Choice TV Nickelodeon 21,000
93 Yes, Minister Comedy Channel 21,000
94 Rugby Union: Tri Nations Fox Sports 1 21,000
95 America’s Most Wanted Crime & Investigation 21,000
96 Van Wilder: Freshman Year Showtime Premiere 21,000
97 Live: Football: International Pol V Aus Fox Sports 1 20,000
98 Diagnosis Murder TV1 20,000
99 News Day Sky News 20,000
100 Ancient Megastructures National Geographic 20,000

ASTRA Week 37

Week 37

18 Comments »

  1. Greg September 13, 2010 at 3:10 pm -

    I agree with you KatCassidy, but if you include medical drama’s in the “sick of” list, then Offspring would be out too. Drama has become to much of the same material over and over again. A new show these days is more a re-arrangement of old scripts and sets, rather than new ideas. It’s a shame really and I think overall TV has lost its creativity.

  2. Donald September 13, 2010 at 2:58 pm -

    @ Adam ” I wonder why advertisers would bother with a few percentage points when the channel has no loyal targeted market”. This is precisely why One isn’t “a disaster” – targetted market (have you not noticed how many ads there are for Ashley&Martin on One? Ditto for Harvey Norman and their entertainment technology). TEN have said themselves the channel is a success and is ahead of financial expectations. It’s not all about getting the highest average rating number – it’s about business.

    @ Craig AFL is on anti-siphon list, so they can’t show it on One if it hasn’t been shown on 10 yet. Therefore the only option for delay is on One, which would leave the situation that if you want to watch live, you can’t watch in HD. If TEN want to show it live AND in HD, they have no choice because of the legislation… which is being reviewed soon. Hopefully the fact that the digital HD channels are now fairly widely available will lead to an easing of the restrictions.

  3. KatCassidy September 13, 2010 at 2:46 am -

    Wait… “Offspring” is Australian? *duh me* oops =(
    Might tune in after all… Maybe it doesn’t always pay to skip the ads!

  4. KatCassidy September 13, 2010 at 2:43 am -

    50 NCIS Rpt Ten
    51 City Homicide Seven
    52 Rescue Special Ops Nine

    Huh? More people watched a Repeat of “NCIS” than new episodes of “City Homicde” and “Rescue Special Ops”? As someone who likes all three shows I can honestly say I am surprised by this. If it was a New episode of “NCIS” then I wouldn’t be surprised. I get the feeling, though. that this is because people are sick of cop shows. I know I am. Sure, I still watch them, but as far as Aussie TV goes lately, “Packed To The Rafters” is the only scripted/acted non-cop show I can find, unless the ABC has a new offering that I’ve missed….. [/opinion]

  5. Louise September 12, 2010 at 4:41 pm -

    @ John nice sentiment but I wonder if their advertisers and shareholders feel the same way.

  6. Rob September 12, 2010 at 4:19 pm -

    High ratings watched by dopes. So what if GO! is no.1 digital, I don’t watch it at all ex Seinfeld so now ad revenue worth spending on me here. Might explain to people like Adam who comment on failures, disasters that wall to wall US content is not for everyone (more accurately not for the majority).

  7. Ronnie September 12, 2010 at 2:31 pm -

    GO! ‘s complementary and counter-programming is very cleverly wallpapering over the cracks in Nine’s main channel schedule. However, without 2.5 men Nine would be in a whole world of pain by now. They have got to find a Aussie drama hit, and they desperately need an entertainment franchise. LAC, SP and RSO are ok for Thursday 830, but they need series that can win Sunday and Monday. If Ten have the courage to commission Offspring and reap the benefits why don’t Seven and Nine?

  8. Craig September 12, 2010 at 1:34 pm -

    @vid – you’re probably right, although I probably won’t watch it much. Only watch GO! occasionally, maybe more int he coming weeks with the new shows coming, hardly watch 7TWO and probably won’t watch 7mate much either. I’m actually looking forward to ch11 the most.

    With the streaming (Shows and Sport) online, I just hope they can gets a deal with ISPs for quota free like iView does or I won’t be using that much unless I can’t get a better ADSL deal.

    As always next week should be interesting with the possible launch of Nine’s new channel.

  9. john September 12, 2010 at 12:37 pm -

    TEN should be commended, though, for sticking with their programming even though their ratings aren’t that high.

  10. vid September 12, 2010 at 12:26 pm -

    @ craig……. the ways things are happening in television…I wouldnt be surprised if that third channel pops up soon!

  11. JM September 12, 2010 at 12:09 pm -

    @craig – I totally agree about the F1. I hope with ONE now owning the rights to the coverage online as of next year they might show all the practise and qualifying live from their website just like BBC does in the UK.

    Ive been watching it via BBCs website (through a VPN) it is sooooooo nice to have it live and commerical free and with the BBC commentators and not be interupted by the stupid Aussie commentators that have no idea!!!!!!
    I really wish Foxtel had got the rights!!!!!

  12. Guy September 12, 2010 at 11:37 am -

    So Seven won the week on primary channels but 7TWO let them down. Interesting.

  13. Craig September 12, 2010 at 11:35 am -

    I don’t believe Nine thinks it will launch a new channel in less than a week without any promotion or announcements before hand.

    Yes I want to know what happens with shows that fail on GO! and the other digital channels, will we get endless re-runs of TBBT and 2.5 Men and have to wait for the 3rd channels to air these shows?

    IMO the networks should have some code of conduct, where they have to air a new show within a set time once it’s started, or at least put it online for free download not eating into our quoter’s?

    Also why was the F1 qualifying pushed back so late once again? Only for TEN and ONE to show the same AFL game? 3 channels airing the same content, great use of resources TEN!

  14. ducko September 12, 2010 at 11:16 am -

    I await Ten’s announcements for next year. If it wasn’t for Masterchef, this year would be a disaster. Only “Generation” pulling decent figures. The 7pm Project seems to be in decline again & Rush is tanking big-time. Offspring holding up OK.

  15. Adam September 12, 2010 at 11:13 am -

    7Two is a failure, One is a disaster… will be interesting to see if 7 keeps 7Two – can’t remember ever watching that channel and I wonder why advertisers would bother with a few percentage points when the channel has no loyal targeted market. GO! brand was a very logical and easy thing to do for 9 and has reaped the benefits as a result.

  16. MillerT1 September 12, 2010 at 11:03 am -

    Is that the first time a digital channel has averaged 5% for the week?

  17. Mr. Do-Bee September 12, 2010 at 10:55 am -

    How long do you think Nine will give these new shows a chance to build an audience before they’re yanked and replaced by Bang and 2.5 Men repeats?

  18. Johnson September 12, 2010 at 10:53 am -

    GO! may have played a part in Nine’s win, but Seven’s poor performance on Tuesday (surprisingly), Wednesday and Thursday also contributed. Seven and Nine are now level again on ratings weeks won.

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