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The Gruen Transfer: Sept 8

Wednesday night on The Gruen Transfer you will see the ad that Channel Seven refused to run.

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Wednesday night on The Gruen Transfer you will see the ad that Channel Seven refused to run during the Ben Cousins documentary.

It was an ad by online TV retailer Kogan, in which he ran a veiled attack on Harvey Norman.

The Gruen team discuss why Seven would have declined the ad, whether he got more publicity by it not running, and indeed whether they are just giving him more publicity as a result.

Todd Sampson remarks that it’s interesting the ad couldn’t run on Seven, but it gets a free kick on the ABC.

Ad Crunch – Harvey Norman vs Kogan
We love a good ad stoush. Last month online retailer Kogan, the new kid on the flat screen block, booked ad space during Channel Seven’s Ben Cousins documentary. It wanted to run an ad that took clear aim at Harvey Norman. Seven ultimately refused to broadcast it. Was it all just a marketing stunt? And does the discussion we had to have make The Gruen Transfer part of its strategy too? The panel discusses the ins and outs of the campaign, and Harvey Norman’s response.

How Do You Sell? – Religion
Atheism’s on the rise on Australia. In fact, religion appears to be a brand under threat. Yet few of its branches seem to advertise. Or do they? This week’s The Gruen Transfer rounds up religious ads both local and global, from the deeply spiritual to the deeply disturbing.

The Pitch: Sense Advertising (Melbourne) vs 12:20 (Sydney)
One Code. A campaign to convince Australians that in order to win the round‐ball World Cup (and Aussies do like a sporting trophy) we should surrender support for all football codes … except soccer.

It airs at 9pm Wednesday on ABC1.

4 Responses

  2. One thing I like about Gruen, is it provides the viewers with insight into the thinking of Advertising//marketing groups/companies.
    I love the way that Gruen panelists treat viewers like human beings too not just numbers.

  3. Ah the Gruen Transfer where would we be without it. I say less enlightened thank you Gruen Transfer if it wasnt for you i wouldnt have known about this. well its good to know that seven isnt all about money. (just kidding it is)

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