ONE holds up the main game at TEN

By David Knox on October 31, 2010 / Filed Under News 26

While TEN is fighting for direction with its newest shareholder it is getting whipped in the ratings, largely due to having little to offer in digital channels.

In Week 44 its Total People remained under the 20% mark for the fifth week in a row and it trailled in its prized demographics.  The results come at a time when James Packer is said to be concerned about the performance of ONE.

At the heart of the issue for TEN is its inability to match its rivals without competitive digital channels. GO! took four times the share of ONE, while 7TWO tripled it. It only just beat SBS TWO. The wait for ELEVEN is dragging down Network shares.

But Junior MasterChef is giving TEN reason to smile with 1.45m as the second best show of the week. Talkin’ ‘Bout Your Generation (1.24m), NCIS (1.21) and Undercover Boss Australia (1.13m) followed. They helped the network gain a little ground from the preceding weeks.

Meanwhile in Week 44 it was the Seven Network that was again victorious, with nearly a perfect clean sweep of the main game.

Network:
Seven: 30.4
Nine: 28.3
TEN: 19.1
ABC: 16.3
SBS: 6.0

Primary Channels:
Seven: 24.2
Nine: 22.1
TEN: 18.0
ABC1: 13.7
SBS1: 5.1

Digital Channels:
GO!: 4.4
7TWO: 3.4
7mate: 2.8
GEM: 1.8
ABC2: 1.6
ONE: 1.1
SBS2: 0.9
ABC3: 0.5
ABC News 24: 0.5

Seven won the key demos 16-39, 18-49 and 25-54.

Seven won all cities except Melbourne, which fell to Nine.

Seven almost had a clean sweep with every night of the week, but Nine’s Funniest Home Videos and Hey Hey combo helped it win Saturday. The ABC beat TEN on Friday and Saturday.

Packed to the Rafters was again the #1 show of the week.

There are 4 weeks remaining in the current survey year.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Packed To The Rafters Seven 1,684,000 510,000 514,000 253,000 191,000 217,000
2 Junior Masterchef Australia Sun Ten 1,452,000 390,000 507,000 260,000 125,000 169,000
3 Seven News – Sun Seven 1,445,000 407,000 327,000 400,000 115,000 195,000
4 Two And A Half Men -Mon Ep1 Nine 1,409,000 383,000 458,000 282,000 119,000 166,000
5 The Force – Behind The Line-Wed Seven 1,350,000 377,000 407,000 262,000 134,000 171,000
6 Seven News Seven 1,320,000 331,000 381,000 273,000 142,000 193,000
7 Border Security – Australia’s Front Line-Wed Seven 1,284,000 379,000 366,000 251,000 129,000 159,000
8 Seven News – Sat Seven 1,278,000 290,000 448,000 233,000 137,000 171,000
9 Junior Masterchef Australia Mon Ten 1,262,000 346,000 386,000 257,000 101,000 172,000
10 Today Tonight Seven 1,257,000 324,000 361,000 261,000 140,000 171,000
11 Talkin’ ‘Bout Your Generation Tues Ten 1,242,000 296,000 421,000 221,000 133,000 170,000
12 Nine News Sunday Nine 1,233,000 378,000 350,000 228,000 155,000 123,000
13 60 Minutes Nine 1,222,000 331,000 377,000 228,000 132,000 154,000
14 NCIS Ten 1,216,000 335,000 352,000 242,000 116,000 172,000
15 Sunday Night Seven 1,198,000 307,000 305,000 298,000 126,000 162,000
16 New Tricks ABC1 1,186,000 297,000 386,000 175,000 159,000 170,000
17 Two And A Half Men -Mon Ep2 Nine 1,181,000 310,000 425,000 222,000 96,000 127,000
18 The Block Nine 1,154,000 350,000 360,000 200,000 101,000 143,000
19 Better Homes And Gardens Seven 1,147,000 352,000 329,000 202,000 125,000 138,000
20 The Big Bang Theory -Ep1 Nine 1,146,000 309,000 400,000 199,000 84,000 155,000
21 Undercover Boss Australia Ten 1,135,000 313,000 359,000 189,000 120,000 153,000
22 Nine News Nine 1,095,000 300,000 336,000 238,000 117,000 104,000
23 The X Factor-Sun Seven 1,091,000 357,000 261,000 217,000 134,000 123,000
24 The Mentalist Nine 1,079,000 294,000 408,000 199,000 80,000 97,000
25 Top Gear Australia Nine 1,079,000 306,000 323,000 250,000 102,000 98,000
26 Criminal Minds-Mon Seven 1,077,000 311,000 288,000 220,000 120,000 139,000
27 Bones Seven 1,075,000 375,000 257,000 187,000 136,000 120,000
28 Glee Wed Ten 1,042,000 320,000 327,000 194,000 74,000 127,000
29 Nine News Saturday Nine 1,041,000 294,000 366,000 164,000 150,000 67,000
30 Modern Family Sun Ten 1,036,000 309,000 344,000 177,000 89,000 118,000
31 The X Factor-Mon Seven 1,027,000 325,000 295,000 175,000 124,000 109,000
32 City Homicide Seven 1,021,000 267,000 323,000 188,000 122,000 121,000
33 CSI: Crime Scene Investigation Nine 1,006,000 280,000 334,000 171,000 103,000 118,000
34 Sherlock Nine 999,000 219,000 429,000 136,000 82,000 134,000
35 A Current Affair Nine 997,000 278,000 328,000 196,000 95,000 100,000
36 ABC News-Sa ABC1 993,000 256,000 331,000 142,000 124,000 140,000
37 Home And Away Seven 993,000 297,000 273,000 187,000 106,000 129,000
38 Offspring Ten 972,000 237,000 349,000 179,000 89,000 118,000
39 Beauty And The Geek Australia Seven 971,000 325,000 299,000 134,000 94,000 119,000
40 ABC News ABC1 970,000 269,000 296,000 168,000 106,000 131,000
41 Bondi Vet Ten 950,000 248,000 266,000 208,000 115,000 113,000
42 Send In The Dogs Nine 936,000 280,000 277,000 172,000 114,000 93,000
43 The Big Bang Theory -Ep2 Nine 923,000 243,000 342,000 154,000 72,000 111,000
44 Hot Pursuit Nine 921,000 271,000 283,000 161,000 105,000 101,000
45 Iron Chef Australia Seven 915,000 307,000 263,000 123,000 94,000 127,000
46 Poirot: Murder In Mesopotamia ABC1 914,000 302,000 268,000 127,000 108,000 108,000
47 Australian Story ABC1 893,000 266,000 255,000 184,000 79,000 108,000
48 Keeping Up With The Joneses Ten 873,000 204,000 262,000 190,000 108,000 109,000
49 Two And A Half Men -Rpt Nine 868,000 248,000 276,000 164,000 80,000 100,000
50 Getaway Nine 858,000 244,000 296,000 144,000 70,000 105,000
51 ABC News-Su ABC1 857,000 257,000 235,000 145,000 92,000 127,000
52 ABC News Up-Date ABC1 855,000 205,000 289,000 133,000 111,000 117,000
53 Australia’s Funniest Home Videos Nine 851,000 229,000 302,000 135,000 120,000 66,000
54 Hey Hey It’s Saturday Nine 850,000 224,000 370,000 91,000 108,000 57,000
55 The Amazing Race-17 Seven 849,000 252,000 255,000 141,000 83,000 120,000
56 NCIS: Los Angeles Rpt Ten 843,000 216,000 272,000 145,000 107,000 104,000
57 Parenthood Seven 832,000 253,000 264,000 112,000 104,000 99,000
58 RPA Nine 781,000 187,000 280,000 119,000 103,000 91,000
59 The Good Wife Wed Ten 774,000 258,000 214,000 136,000 75,000 91,000
60 Spooks ABC1 770,000 182,000 258,000 112,000 100,000 118,000
61 Kevin Mccloud: Slumming It ABC1 764,000 211,000 249,000 128,000 95,000 81,000
62 Last Chance To See ABC1 757,000 217,000 221,000 129,000 96,000 94,000
63 Ten News At Five Ten 751,000 198,000 220,000 136,000 84,000 113,000
64 Criminal Minds-Mon (R) Seven 743,000 202,000 226,000 127,000 87,000 100,000
65 7.30 Report ABC1 729,000 228,000 194,000 150,000 72,000 86,000
66 Modern Family Sun Rpt Ten 718,000 215,000 225,000 127,000 66,000 84,000
67 Highway Patrol-Wed Seven 713,000 205,000 266,000 118,000 73,000 51,000
68 Good News Week Ten 710,000 190,000 276,000 102,000 62,000 81,000
69 Top Gear Nine 709,000 209,000 211,000 153,000 65,000 72,000
70 CSI: Miami Nine 706,000 193,000 241,000 119,000 76,000 76,000
71 The IT Crowd ABC1 696,000 187,000 250,000 110,000 66,000 83,000
72 RBT Nine 692,000 183,000 210,000 154,000 77,000 68,000
73 The 7pm Project Ten 692,000 180,000 210,000 157,000 63,000 82,000
74 Rush Ten 687,000 129,000 258,000 130,000 81,000 90,000
75 M-Shooter Seven 680,000 148,000 209,000 156,000 76,000 92,000
76 Highway Patrol-Ep 2 (R) Seven 679,000 209,000 254,000 100,000 66,000 49,000
77 Four Corners ABC1 678,000 186,000 182,000 145,000 72,000 92,000
78 How I Met Your Mother (R) Seven 674,000 215,000 220,000 82,000 62,000 96,000
79 Foreign Correspondent ABC1 668,000 194,000 171,000 140,000 74,000 91,000
80 Qi ABC1 663,000 202,000 212,000 98,000 76,000 75,000
81 Q & A ABC1 657,000 196,000 181,000 135,000 83,000 63,000
82 Junior Masterchef Australia – Masterclass Ten 657,000 140,000 239,000 123,000 57,000 98,000
83 M-The Bank Job Seven 653,000 175,000 191,000 127,000 58,000 103,000
84 NCIS Fri Rpt Ten 639,000 139,000 222,000 107,000 79,000 92,000
85 Luther ABC1 637,000 191,000 177,000 104,000 73,000 93,000
86 Gardening Australia ABC1 630,000 151,000 209,000 105,000 90,000 75,000
87 Castle (R) Seven 628,000 186,000 192,000 91,000 89,000 71,000
88 Media Watch ABC1 628,000 167,000 205,000 121,000 72,000 63,000
89 27 Dresses Rpt Ten 624,000 146,000 229,000 112,000 70,000 68,000
90 The 2010 Melbourne Cup Carnival: Aami Victoria Derby Day – Race Seven 620,000 105,000 360,000 63,000 51,000 41,000
91 House Wed Ten 608,000 184,000 182,000 96,000 73,000 73,000
92 Collectors ABC1 601,000 195,000 168,000 102,000 66,000 69,000
93 Stateline ABC1 597,000 200,000 151,000 94,000 64,000 89,000
94 The Librarians ABC1 595,000 152,000 214,000 78,000 64,000 87,000
95 Hot Seat Nine 586,000 161,000 170,000 138,000 59,000 57,000
96 Survivor: Nicaragua Nine 562,000 172,000 167,000 97,000 57,000 71,000
97 Ten News At Five Sat Ten 559,000 128,000 172,000 104,000 74,000 81,000
98 Seven’s V8 Supercars: Gold Coast D2 Seven 553,000 177,000 98,000 153,000 79,000 46,000
99 Cops L.A.C. Nine 545,000 154,000 185,000 78,000 67,000 62,000
100 How I Met Your Mother-Ep.2 (R) Seven 544,000 171,000 184,000 68,000 42,000 79,000

Pay TV Top 100
TV Item Description (Grouped) Channel 5 City Metro
1 Live: Rugby Union: Bledisloe Cup Fox Sports 2 133,000
2 Poirot: Cat Among The Pigeons 13th Street 48,000
3 Live: Football: A-League Melb V V Adel Fox Sports 1 46,000
4 Live: Football: A-League Sydney V Bris Fox Sports 1 44,000
5 Live: Football: Epl Arsenal V West Ham Fox Sports 1 44,000
6 Open All Hours Comedy Channel 42,000
7 Live: Rugby League: Four Nations Fox Sports 3 41,000
8 Grand Designs Australia Lifestyle Channel 40,000
9 The Simpsons Fox8 39,000
10 Transformers: Revenge Of The Fallen Showtime Premiere 2 37,000
11 Live: Football: A-League Perth V Sydney Fox Sports 1 37,000
12 Porridge Comedy Channel 36,000
13 Harry Potter And The Chamber Of Secrets Cartoon Network 34,000
14 Transformers: Revenge Of The Fallen Showtime Premiere 34,000
15 The African Queen Fox Classics 32,000
16 Hannah Montana Forever Disney Channel 32,000
17 Tough Nuts:Australia’s Hardest Criminals Crime & Investigation 32,000
18 Live: Football: Epl Stoke V Man United Fox Sports 1 32,000
19 Futurama Fox8 32,000
20 Midsomer Murders UKTV 31,000
21 Night At The Museum 2 Showtime Premiere 31,000
22 Absolutely Fabulous Comedy Channel 31,000
23 Raceday Saturday Sky Racing 31,000
24 Family Guy Fox8 31,000
25 Law & Order: Svu TV1 30,000
26 Chuck Fox8 29,000
27 Sex Decoy: Love Stings Crime & Investigation 29,000
28 Legend Of The Boneknapper Dragon Cartoon Network 29,000
29 WWE Raw Fox8 29,000
30 Glee Fox8 28,000
31 Harry And His Bucket Full Of Dinosaurs Nick Jr. 27,000
32 Tora! Tora! Tora! Fox Classics 27,000
33 Julie & Julia Showtime Premiere 27,000
34 Blackadder Comedy Channel 27,000
35 Trial And Error Crime & Investigation 26,000
36 Roary The Racing Car Nick Jr. 26,000
37 Balibo Showcase 25,000
38 Live: Nba Friday Espn 25,000
39 NCIS TV1 25,000
40 Football: Epl Highlights Fox Sports 1 25,000
41 River Cottage Forever Lifestyle Food 25,000
42 Iron Eagle Fox Classics 25,000
43 World’s Wildest Vacation Videos Fox8 24,000
44 Life On The Line Crime & Investigation 24,000
45 Halloweentown Disney Channel 24,000
46 Law & Order: Criminal Intent TV1 24,000
47 True Blood S3 Ep11 Showcase 24,000
48 Titanic Fox Classics 24,000
49 The Thirteenth Year Disney Channel 23,000
50 Live: Golf: Uspga Justin Timberlake Rd 3 Fox Sports 2 23,000
51 Bonanza Fox Classics 23,000
52 Country House Revisited Lifestyle Channel 23,000
53 River Cottage Everyday Lifestyle Channel 23,000
54 Sex In Court Crime & Investigation 23,000
55 WWE Smackdown Fox8 23,000
56 Victorious Nickelodeon 23,000
57 ABC World News Sky News 23,000
58 Project Runway Arena 23,000
59 Secret Lives Of Women Crime & Investigation 22,000
60 Matthew Hayden’s Home Ground Lifestyle Channel 22,000
61 Live: Football: A-League C Coast V Perth Fox Sports 1 22,000
62 Live: Cricket: Odi Ind V Aus Pre Game Fox Sports 2 22,000
63 The Graham Norton Show UKTV 22,000
64 Stalker Crime & Investigation 22,000
65 Legend Of The Seeker Fox8 22,000
66 Rocky Balboa TV1 22,000
67 Live: Golf: Uspga Justin Timberlake Fnl Fox Sports 2 22,000
68 In Harm’s Way Fox Classics 22,000
69 I’d Do Anything UKTV 22,000
70 The Inspector Lynley Mysteries UKTV 21,000
71 Live: Motorsport: Super X Fox Sports 3 21,000
72 Build A New Life Lifestyle Channel 21,000
73 Ice Age: Dawn Of The Dinosaurs Showtime Premiere 21,000
74 Eastenders UKTV 21,000
75 Good Luck Charlie Disney Channel 21,000
76 America’s Next Top Model Fox8 21,000
77 As The Bell Rings Disney Channel 21,000
78 Cricket: Odi Ind V Aus Game 2 Fox Sports 2 21,000
79 Wow! Wow! Wubbzy! Nick Jr. 21,000
80 Royal London Bio. 21,000
81 Extreme Ghost Stories Crime & Investigation 20,000
82 Big Trouble In Thailand Crime & Investigation 20,000
83 Live: Cricket: National One Day Cup Fox Sports 1 20,000
84 Groundhog Day TV1 20,000
85 Bones Fox8 20,000
86 Live: Melbourne Cup Barrier Draw TVN 20,000
87 The First 48 Crime & Investigation 20,000
88 3 Ninjas: High Noon At Mega Mountain Cartoon Network 20,000
89 Selling Houses Australia Lifestyle Channel 20,000
90 Marple: Murder Is Easy 13th Street 20,000
91 The Troop Nickelodeon 20,000
92 Relocation Relocation Lifestyle Channel 20,000
93 Life 13th Street 20,000
94 Miss Spider’s Sunny Patch Friends Nick Jr. 20,000
95 Unfabulous Nickelodeon 20,000
96 Coronation Street UKTV 19,000
97 Live: Cricket: National One Day Cup Fox Sports 2 19,000
98 Ice Age: Dawn Of The Dinosaurs Showtime Premiere 2 19,000
99 Live: Football: A-League Post Game Show Fox Sports 1 19,000
100 Ghost Hunters Fox8 19,000

ASTRA Week 44

Week 44.

26 Comments »

  1. DC November 2, 2010 at 10:39 am -

    @Donald

    From thinktv.com.au

    It’s for 6pm to midnight. I forget what period the weekly figures are on tvtonight. I went back and checked and it is 0.7 on both the overnight and consolidated ratings. Look under 2010 Media Releases.

  2. Donald November 1, 2010 at 9:15 pm -

    DC don’t know where you got your figures, or if you made a typo, but David’s listed figure for One in week 43 is 0.9. Although I’ve seen daily figures that are 0.7, I don’t think I’ve seen a weekly figure that low, certainly not recently in any case.

  3. Donald November 1, 2010 at 11:15 am -

    A, it maybe your antenna, or it may also been your connection. Last time I had picture trouble and had a guy come to look at it, what he discovered was there was RF cable from the outside antenna to the unit above me, but only ribbon cable from the unit above me to my outlet. He replaced it with RF cable and voila! Perfect picture. :-)

  4. DC November 1, 2010 at 9:42 am -

    Sports network ratings.
    Week 43 17 October to 23 October 2010 6PM to Midnight

    ONE – 0.7
    Fox Sports 1 – 0.7
    Fox Sports 2 – 0.3
    Fox Sports 3 – 0.2

    The other sports channels are all less then this. Here are the 2 news channels-

    ABC New 24 – 0.5
    Sky News – 0.3

  5. Donald November 1, 2010 at 9:13 am -

    steve, I don’t know any actual figures for One, but I know Ten have announced it’s ahead of schedule financially (i.e. break-even point will come sooner than planned for), and they’re happy with the way it’s going. It’s a highly-targetted audience, so it’s there to make money, not to be #1 overall. The Ten network posted a $150M profit this year, up from a loss the previous year (don’t remember the amount – 18M?), but I don’t know what part One plays in it (how much of the profit this year, how much of the loss the previous year when setting up – anyone know Ten’s yearly figure the year before that for a apples with apples comparison?).

    If Packer wants to fiddle with One, I think it’s either…
    a. he wants to get into a battle for #1 with 7/9
    b. he wants to reduce the competition with Fox sports
    …or both!

  6. A. November 1, 2010 at 3:52 am -

    I want to thank Channel Nine for Sherlock. As well as GEM for repeating it. I watched it twice as it was that good. I hope you put it on 8.30 pm Sunday(s) next year. I’ll watch it and I suspect my family will as well. It’s an excellent series.

  7. A. November 1, 2010 at 3:44 am -

    I’ll admit I wish they’d (Network Ten) launched Eleven this year. As for HD I wished at the time they had mirrored Ten HD on SD. Because at the time I had SD and analogue only. Now I have HD. But only since a couple of days before ABC News 24 showed up due the the SD going on the blink (and being replaced).

    Basically I badly want to watch some things that I’ve been waiting months or years for (from Ten). Though I guess Supernatural Season 5 will be released November 10. So even the DVDs beat the new channel. Plus I guess they’ll continue to be beaten until they launch Eleven. I don’t care about that but I do look forward to it showing up. If they are reliable also I hope even repeat things early in the morning I hope to watch it more than their main channel where they killed my favourite shows as well as ones I liked to watch (House, Medium, Smallville, Supernatural, Stargate Universe). Hopefully I’ll watch at least three of the shows on the new network.

    I’ll admit HD on Ten (One) is very unreliable even SD is when it rains (Melbourne). It pixelates and pauses plus has sound problems. I don’t suppose that could be fixed or would I have to get a new antenna? Every time we get new equipment the analogue signal gets worse too. I’m not sure how it reacts to humidity yet. I doubt it’ll be wonderful. Oh well.

    Good luck Eleven or is that break a leg. I can’t wait until it begins. And I hope it will show up (in January).

  8. steve November 1, 2010 at 12:37 am -

    I don’t think ONE getting thrashed in the ratings is the concern. Isn’t the main question here how cheap ONE is to operate. Does anyone have any figures.

    And TEN are playing on dates here with ELEVEN. They want to launch it in 2011..simple.

  9. Phoenix727 October 31, 2010 at 8:58 pm -

    Donald has a point. Also, James if you’re reading this, look at it this way, Ten could have invested a couple of mil in the X-Factor.

    If James Packer wants the rights to the Football & NRL why would he close ONE I mean its a vechicle custom made for both. My suggestion would be get rid of the Golf and Drag racing and bring in stuff that appeals to a broad range of people, like Pro Wrestling and put that on 3 nights a week (Raw/Superstars/Smackdown) plus their Vintage Collection. It’s not unknown for WWE to be on Ten, it was in the mid 90′s. I’d watch and you’d bring back all the Wrestling fans who don’t have the money to get Foxtel.

  10. Donald October 31, 2010 at 8:08 pm -

    P.S. as for :sports “re-runs” during the day on One – it was precisely my point that that’s when most of the live sport is on – NFL, NAScar, baseball, NBA, etc. The only live sport that ever falls in primetime (this contributing to Ten’s “daily” share) is F1 and MotoGP (and you see a much healthier share for One when that does happen).

  11. Donald October 31, 2010 at 7:55 pm -

    People have HD receivers now, yes, that is why now all the networks are launching their HD-only channels. 18 months ago, when One launched, it was quite a different story, and Ten said precisely this when they launched One, and no-one – no-one – launched a HD-only channel until August this year for that reason. All of them could’ve launched all their channels 18 months ago, but they didn’t until 2 months ago. Why do you think that is?

    As for which figures am I looking at that Ten dominates daytime – the figures (and articles) on this very site! What figures are you looking at?? David wrote an article not long ago pointing out that Ten is dominant during the day, and it’s easy to see from looking at the figures. Oprah, Dr. Phil, Ready Steady Cook, Judge Judy, and The Bold And The Beautiful are all in the daily top 100. B&B gets over 400,000… in the afternoon! Except for Big Bang repeats on Go, that’s more than any show on a secondary channel has ever got in primetime, ever. 9′s daytime figures aren’t even close, and 7 is even further behind (only Sunrise rates a mention). As for cartoons, the only kids shows I’ve ever seen make the top 100 are on ABC1/2/3 (proviso, maybe they’re the only ones David bothers to list, but they’re the only ones I’ve ever seen).

    Pick a day, any day, on this site where you think 9 is beating 10 during the day and tell me when it is… if you can find such a thing. David didn’t write that article for no reason at all…

  12. John Jackson October 31, 2010 at 6:54 pm -

    I do wish 10 could launch 11 right now. Really looking forward to the lineup on that.

    Although I would have wished they had it to start with instead of ONE as then I could have seen Smallville continue there, rather than having to wait 2, 3 or so years for it to return to free to air.

  13. Josh October 31, 2010 at 6:19 pm -

    ONE HD is the largest FTA channel to be competition to pay TV channels of its kind. The remainder of the channels are too general to be large competition to pay TV channels. ONE HD would no doubt get more viewers then channels such as Eurosport, Setanta, and Fuel TV, and I would guess it would be close competition to ESPN. Now if Packer is looking at cancelling ONE HD before it loses all of its opportunities for rights to varying sports and them going to pay TV channels, then I believe that is a good idea for TEN as a company, but pay TV in Australia does not offer a broad enough package of sports channels for us to lose another sports dedicated channel. If Austar/Foxtel launched Fox Sports 4, Fox Soccer Channel. ESPN 2, ESPN Classic, and Eurosport 2 then there would be a large enough amount of channels for the sports to be shown on and the loss of ONE HD would not be as felt. But if ONE HD does close, what would replace it? Packer is saying that TEN should return to its young audience by reconsidering its programming, but 11 is a channel dedicated to that demographic so what would another channel with the same demographic offer in terms of programming? Atleast with 7 and 9 the decided to aim at different demographics then the one they target on the main channels (eg 7MATE aiming at men between 16-39 and 7 aiming at the general public). All things that should be considered before Packer goes demographic aimed channels crazy.

  14. Craig October 31, 2010 at 4:59 pm -

    I think it was a dumb move by TEN to take 7PM off during the games, they could have used the 30 minutes each day to give a different perspective on the them and keep the ratings up.

    As for ONE HD people who are into sports will pay the $50 or so to get the channel so I see no reason why ch11 can’t start sooner rather than later. I’m predicting a soft launch right after the new year.

  15. Jerome October 31, 2010 at 3:37 pm -

    @ Donald, i doubt that is the reason. ONE even on SD still alienates people with analogue. people in this day and age that do not have a tv capable of recieving all channels available in their area should only be responsible for themselves. why does the whole of Australia have to wait for them? not to mention ten being 5%+ behind every week based on digitals alone. its no way to run a business, letting competitors casually move foeward and do nothing.

    anyway look at 7mates ratings, i think it is clear that enough people are capable of recieving HD channels especially in that demographic.

    and to your other point, both ten and one are the most disadvantaged in 6am-midnight figures compared to 6pm-midnight. don’t know what figures you are looking at. Ten&One actually perform very poorly in a 24 hour day. for ten mostly because their morning shows kids trail 7&9′s by a long shot over a long period of time. and no one is interested in the sport reruns ONE dishes up during the day.

  16. Donald October 31, 2010 at 3:19 pm -

    To those commenting on how long it’s taking to launch 11, again, the hold-up was because doing so would then render One a HD-only channel, and they didn’t want to do that yet. The other networks have only just launched HD-only channels in the last couple of months (ABC news, 7mate, Gem), so in fact Ten aren’t that far behind the others.

    Also, as David has pointed out before, daily shares are based solely on primetime (6pm-midnight). It’s unfair to base the performance of One on that, when so much live sport is outside primetime. It would be really helpful if daiily shares were for 24-hours (this would also help the primary channel, Ten, since they perform so well during the day – Ten would be up there amongst it with 24-hour daily shares instead of primetime only).

    Having said that, yes they need to get 11 launched soon (waiting ’til 11/1/11 isn’t very helpful). Fixing up the primetime ratings of the primary channel would also help! They’ve really been in a rut since the Games (Ten are probably ruing the decision to show the games now – it hurt them more than it helped. 7pm figures have not recovered to what they were before the Games, etc.).

  17. Son October 31, 2010 at 3:18 pm -

    Just read in the Sunday papers Rick Maier – 10′s head of drama – saying australian dramas are some of the best in the world. Whether it’s ego or head in the sand or both, I guess this means we can’t expect improvement from 10 at all.

  18. Ashton October 31, 2010 at 2:27 pm -

    Arrh sweet, thanks @AusGamerForever. Seems like it’s going to be an epic series!

  19. AusGamerForever October 31, 2010 at 2:06 pm -

    Looks like Fox8 will be showing The Walking Dead, sometime in November with Ep 1 (6 part series)…

    Ashton says:
    October 31, 2010 at 12:57 pm

    Does anyone know what channel in Australia is getting ‘The Walking Dead’?

  20. ducko October 31, 2010 at 1:08 pm -

    Ten would be happy with JMC & Offspring but not so happy with Rush & the 7pm Project.

  21. Ashton October 31, 2010 at 12:57 pm -

    Does anyone know what channel in Australia is getting ‘The Walking Dead’?

  22. Craig October 31, 2010 at 12:39 pm -

    TEN should launch ch11 in 12 days, on Nov 11!

    They were the first (after ABC) to offer a separate digital channel, well before 7&9 so why has it taken so long get get a 2nd general entertainment channel off the ground to take on GO!, GEM, 7TWO and 7MATE?

    Interesting that Parenthood out rated TGW, yes I know they are one different nights and times but in the US they are on at the same time and TGW gets double the total numbers of Parenthood.

  23. doyle October 31, 2010 at 12:21 pm -

    10 should of launched 11 in the 1st Q of 2010.10 slack and stupid

  24. Timmuh October 31, 2010 at 12:06 pm -

    James Packer is not concerned about the current performance of One. He is concerned about the possible future performance of One when Fox current rights for so many sports expire. He is concerned about One buying more AFL and NRL, One buying international cricket, One buying tennis and golf tournaments; the things that are currently Fox big subscriber winners. The best thing he can do to protect Fox is close One down before those rights become available and One starts getting better ratings as a result (or Fox purchase price gets raised because there is bidding competition if they keep the rights).

  25. Jerome October 31, 2010 at 11:54 am -

    whether ONE is a sucess or not is one thing. i think the main issue is that 11 is coming a year too late, they chose to go for a low rating format for their first digital channel to chase after that alleged goldmine of advertising in netball reruns and bull riding. you’d think being the only one not having a high rating digital channel would make them the most keen to make one at first opportunity, they seem to be the least so.

    they have known about their right to do so for years i don’t buy the “they are taking their time to get it right” excuse, not 3 years after they were able to start working on it.

  26. CatFan October 31, 2010 at 11:51 am -

    Isn’t the whole theory behind James Packer imposing himself on Ten that he doesn’t want it to get away from it’s core demographic to become a ‘number one’ seeker? For just that reason isn’t ONE a good vehicle for targeting it’s niche of sports lovers in younger age groups rather than judging it’s performance against the pure numbers of GO! and 7TWO?

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