Angry motor racing fans hit out at the Seven Network’s coverage of Bathurst 1000 on Twitter yesterday, after advertising commitments saw the “Live” telecast pushed out by up to 20 minutes.
As Craig Lowndes was crossing the line in his Holden with co-driver Mark Skaife, viewers on Seven were still 10 laps behind the action. The network’s coverage of Bathurst started out live, but the broadcaster paused and restarted the action to suit its ad breaks. Despite the race finishing at 4.53pm, they were still “racing” on television until 5.20pm.
“This 20 min delay in Bathurst telecast is a major fail for ch 7, this is why I don’t watch commercial TV any more,” race fan DDsD tweeted.
“Channel 7 are absolutely atrocious!!! Disgusted, V8Supercars please give the rights to someone who will broadcast Bathurst live, please,” said Riotness–99.
Seven defended the network’s decision.
“The closeness of the race, the reduced number of safety cars in today’s race, advertising commitments and our desire that viewers not miss a single moment of the race led us to time-shift our coverage,” Seven spokesman Simon Francis said.
“Our objective was viewers not miss a moment of action.”
He also addressed criticism that the event was not in HD.l
“(The) decision on HD was made by Seven and V8 Supercars Television based on available equipment and in-car cameras, cameras buried in the track and barriers and the like: a total of 168 cameras (not all cameras were HD),” Mr Francis said.
“Any chance you can sell the TV rights to someone else? Ch7 is pathetic,” BigAlRoss tweeted on the V8 Supercars page.