Seven’s Cup runneth over

By David Knox on November 7, 2010 / Filed Under News 15

Week 45 was always going to go be a one-horse race.

With the broadcast of the race that stops the nation, the Seven Network already had the week stitched up.

The Melbourne Cup was the #1 show of the week on 2.7million viewers -and that’s without including people watching in office, bars and schools. Screened outside of primetime, technically it didn’t factor into the weekly share. But it did drive audiences into Seven’s primetime schedule, and a huge whack of them stayed for “that” death on Packed to the Rafters.

Seven almost swept the entire Top 10 shows for the week, winning by a comfortable margin.

Network:
Seven: 31.4
Nine: 28.1
TEN: 18.2
ABC: 16.6
SBS: 5.8

Primary Channels:
Seven: 25.0
Nine: 22.2
TEN: 17.5
ABC1: 14.2
SBS1: 4.8

Digital Channels:
GO!: 4.6
7TWO: 3.7
7mate: 2.6
ABC2: 1.5
GEM: 1.3
SBS2: 0.9
ONE: 0.7
ABC3: 0.5
ABC News 24: 0.4

Seven won key demos 16-39, 18-39 and 25-54.

Seven raced to first position in all 5 metro cities -although Nine tied it in Brisbane.

Seven was first on Tuesday – Friday with Nine taking out Sunday, Monday and Saturday. The ABC tied with TEN on Thursday, beat them on Friday and doubled them on Saturday, when TEN sank to a dismal 10.0% network share.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 The 2010 Melbourne Cup Carnival: Melbourne Cup-The Race Seven 2,704,000 595,000 1,347,000 403,000 161,000 197,000
2 Packed To The Rafters Seven 2,337,000 683,000 760,000 378,000 239,000 277,000
3 The 2010 Melbourne Cup Carnival: Melbourne Cup-Race Presentation Seven 2,133,000 446,000 1,113,000 311,000 109,000 155,000
4 The 2010 Melbourne Cup Carnival: Melbourne Cup-The Mounting Yard Seven 1,777,000 338,000 933,000 252,000 114,000 140,000
5 The Force – Behind The Line-Wed Seven 1,556,000 461,000 477,000 287,000 151,000 180,000
6 Border Security – Australia’s Front Line-Wed Seven 1,493,000 468,000 470,000 252,000 143,000 160,000
7 Seven News Seven 1,454,000 374,000 438,000 292,000 141,000 208,000
8 Today Tonight Seven 1,429,000 389,000 419,000 283,000 144,000 194,000
9 Seven News – Sun Seven 1,399,000 327,000 478,000 294,000 155,000 146,000
10 Junior Masterchef Australia Sun Ten 1,357,000 363,000 504,000 203,000 120,000 168,000
11 Glee Wed Ten 1,337,000 384,000 412,000 257,000 120,000 165,000
12 Two And A Half Men -Mon Ep1 Nine 1,330,000 372,000 429,000 262,000 111,000 156,000
13 Undercover Boss Australia Ten 1,268,000 338,000 374,000 256,000 125,000 175,000
14 Talkin’ ‘Bout Your Generation Tues Ten 1,258,000 340,000 423,000 197,000 132,000 166,000
15 Bones Seven 1,253,000 376,000 363,000 219,000 129,000 165,000
16 Nine News Sunday Nine 1,224,000 351,000 406,000 215,000 141,000 110,000
17 Junior Masterchef Australia Mon Ten 1,205,000 354,000 387,000 209,000 104,000 151,000
18 Better Homes And Gardens Seven 1,202,000 382,000 331,000 236,000 116,000 136,000
19 Sunday Night Seven 1,189,000 262,000 436,000 208,000 149,000 135,000
20 Nine News Nine 1,188,000 350,000 383,000 242,000 110,000 103,000
21 Seven News – Sat Seven 1,152,000 297,000 331,000 221,000 127,000 176,000
22 New Tricks ABC1 1,149,000 335,000 357,000 183,000 146,000 126,000
23 The X Factor-Sun Seven 1,129,000 314,000 345,000 191,000 141,000 138,000
24 Two And A Half Men -Mon Ep2 Nine 1,124,000 275,000 353,000 245,000 98,000 152,000
25 A Current Affair Nine 1,124,000 317,000 400,000 218,000 98,000 91,000
26 NCIS Ten 1,097,000 298,000 331,000 205,000 102,000 161,000
27 Iron Chef Australia Seven 1,094,000 334,000 326,000 187,000 114,000 133,000
28 City Homicide Seven 1,076,000 323,000 346,000 185,000 103,000 119,000
29 Modern Family Sun Ten 1,061,000 266,000 384,000 171,000 95,000 145,000
30 The 2010 Melbourne Cup Carnival: Melbourne Cup-Late Seven 1,057,000 177,000 665,000 121,000 44,000 50,000
31 One Day Cricket – Australia V Sri Lanka Game 1 Session 2 Nine 1,041,000 324,000 321,000 204,000 101,000 91,000
32 Home And Away Seven 1,039,000 310,000 282,000 202,000 112,000 132,000
33 Nine News Saturday Nine 1,033,000 318,000 298,000 194,000 132,000 91,000
34 The X Factor-Mon Seven 1,033,000 341,000 266,000 186,000 123,000 116,000
35 ABC News ABC1 1,018,000 288,000 327,000 162,000 106,000 135,000
36 The Mentalist Nine 993,000 257,000 354,000 166,000 91,000 124,000
37 ABC News-Sa ABC1 974,000 294,000 295,000 155,000 117,000 112,000
38 Criminal Minds-Mon Seven 971,000 293,000 241,000 196,000 120,000 122,000
39 Top Gear Australia Nine 953,000 261,000 302,000 244,000 66,000 80,000
40 Offspring Ten 952,000 240,000 318,000 168,000 99,000 127,000
41 Australian Story ABC1 948,000 285,000 267,000 185,000 82,000 129,000
42 Two And A Half Men -Rpt Nine 936,000 254,000 329,000 176,000 74,000 103,000
43 Beauty And The Geek Australia Seven 931,000 350,000 268,000 115,000 95,000 103,000
44 Parenthood Seven 929,000 283,000 332,000 123,000 89,000 101,000
45 Bondi Vet Ten 923,000 276,000 236,000 201,000 96,000 114,000
46 Keeping Up With The Joneses Ten 908,000 220,000 247,000 206,000 95,000 140,000
47 Rake ABC1 900,000 269,000 302,000 147,000 87,000 95,000
48 CSI: Crime Scene Investigation Nine 895,000 213,000 305,000 169,000 107,000 100,000
49 Four Corners ABC1 886,000 267,000 218,000 202,000 81,000 119,000
50 Twenty/20 – Australia V Sri Lanka Nine 864,000 260,000 270,000 132,000 96,000 105,000
51 Getaway Nine 859,000 241,000 344,000 122,000 82,000 71,000
52 Spooks ABC1 850,000 241,000 257,000 137,000 111,000 104,000
53 Agatha Christie’s Poirot Rpt ABC1 841,000 255,000 261,000 100,000 118,000 107,000
54 Castle (R) Seven 834,000 250,000 253,000 113,000 101,000 118,000
55 Last Chance To See ABC1 828,000 214,000 284,000 125,000 93,000 112,000
56 ABC News Up-Date ABC1 826,000 227,000 264,000 119,000 111,000 105,000
57 The Good Wife Wed Ten 816,000 258,000 216,000 155,000 76,000 111,000
58 ABC News-Su ABC1 815,000 210,000 254,000 129,000 109,000 113,000
59 Ten News At Five Ten 776,000 207,000 244,000 139,000 79,000 106,000
60 Rush Ten 775,000 164,000 281,000 151,000 86,000 93,000
61 Hey Hey It’s Saturday Nine 774,000 200,000 316,000 121,000 80,000 57,000
62 The Amazing Race-17 Seven 772,000 247,000 195,000 154,000 73,000 104,000
63 The 7pm Project Ten 769,000 197,000 244,000 163,000 73,000 92,000
64 7.30 Report ABC1 767,000 230,000 214,000 142,000 79,000 101,000
65 One Day Series – Australia V Sri Lanka – Game 2 Session 2 Nine 760,000 222,000 226,000 158,000 85,000 70,000
66 Media Watch ABC1 756,000 232,000 177,000 159,000 78,000 110,000
67 NCIS: Los Angeles Rpt Ten 747,000 177,000 248,000 121,000 97,000 104,000
68 Kevin McCloud: Slumming It ABC1 737,000 218,000 250,000 118,000 80,000 71,000
69 M-Indiana Jones And The Raiders Of The Lost Ark Seven 727,000 177,000 232,000 122,000 94,000 102,000
70 The 2010 Melbourne Cup Carnival: Melbourne Cup-Early Seven 718,000 101,000 459,000 70,000 37,000 52,000
71 Modern Family Sun Rpt Ten 710,000 159,000 245,000 129,000 78,000 99,000
72 M-Toy Story Seven 710,000 231,000 208,000 95,000 68,000 108,000
73 Good News Week Ten 698,000 173,000 247,000 119,000 80,000 78,000
74 CSI: Miami Nine 689,000 175,000 254,000 101,000 76,000 83,000
75 How I Met Your Mother (R) Seven 680,000 227,000 211,000 82,000 66,000 94,000
76 Junior Masterchef Australia – Masterclass Ten 655,000 190,000 195,000 128,000 63,000 78,000
77 House Wed Ten 650,000 166,000 222,000 100,000 85,000 77,000
78 Criminal Minds-Mon (R) Seven 649,000 177,000 182,000 121,000 82,000 87,000
79 Four Nations Rugby League 2010 Nine 649,000 309,000 111,000 213,000 9,000 6,000
80 Qi ABC1 645,000 182,000 197,000 110,000 76,000 80,000
81 City Homicide (R) Seven 641,000 186,000 212,000 103,000 79,000 61,000
82 Ten News At Five Sun Ten 629,000 170,000 191,000 106,000 68,000 94,000
83 Luther ABC1 626,000 132,000 207,000 112,000 73,000 102,000
84 Gardening Australia ABC1 626,000 183,000 178,000 110,000 81,000 73,000
85 Foreign Correspondent ABC1 624,000 184,000 195,000 118,000 58,000 69,000
86 Deal Or No Deal Seven 616,000 140,000 230,000 107,000 67,000 73,000
87 M-Toy Story 2 Seven 614,000 194,000 175,000 94,000 59,000 93,000
88 Q & A ABC1 611,000 189,000 143,000 117,000 67,000 95,000
89 Hot Seat Nine 596,000 178,000 196,000 118,000 52,000 52,000
90 Cops L.A.C -Ep1 Nine 595,000 155,000 209,000 116,000 71,000 45,000
91 NCIS Fri Rpt Ten 592,000 161,000 154,000 123,000 78,000 76,000
92 Top Gear Nine 588,000 161,000 197,000 116,000 58,000 56,000
93 The Librarians ABC1 580,000 139,000 169,000 110,000 87,000 76,000
94 Penguin Island ABC1 571,000 164,000 201,000 82,000 66,000 58,000
95 Australia’s Funniest Home Videos Nine 564,000 83,000 229,000 68,000 110,000 73,000
96 The IT Crowd ABC1 557,000 135,000 187,000 100,000 79,000 56,000
97 Burn Notice Thurs Ten 556,000 152,000 172,000 106,000 61,000 65,000
98 I, Spry: The Rise And Fall Of A Master Spy ABC1 543,000 153,000 200,000 81,000 57,000 52,000
99 ABC News Up-Date ABC1 534,000 129,000 172,000 101,000 73,000 60,000
100 Identity ABC1 530,000 128,000 181,000 75,000 68,000 77,000

Pay TV Top 100
Channel 5 City Metro
1 Live: Football: A-League Newc V Melb H Fox Sports 1 54,000
2 Country House Revisited Lifestyle Channel 46,000
3 Live: Football: A-League N Qld V C Cst Fox Sports 1 45,000
4 Live: Football: Epl Bolton V Tottenham Fox Sports 1 45,000
5 Rugby Union: Bledisloe Cup Fox Sports 2 44,000
6 Couples Retreat Showtime Premiere 43,000
7 Grand Designs Australia Lifestyle Channel 42,000
8 Outnumbered UKTV 40,000
9 Live: Football: A-League Fox Sports 1 39,000
10 Live: Football: A-League Nth Qld V Gold Coast Fox Sports 1 39,000
11 Absolutely Fabulous Comedy Channel 37,000
12 Live: Football: Epl Man United V Wolves Fox Sports 1 37,000
13 Marple: Why Didn’t They Ask Evans 13th Street 37,000
14 Hannah Montana Forever Disney Channel 36,000
15 The Simpsons Fox8 36,000
16 River Cottage Everyday Lifestyle Channel 36,000
17 Glee Fox8 35,000
18 Live: Rugby League: Four Nations Fox Sports 1 35,000
19 Missing: New Detectives Crime & Investigation 34,000
20 Poirot: Third Girl 13th Street 33,000
21 G.I. Joe: The Rise Of Cobra Showtime Premiere 33,000
22 Blackadder Comedy Channel 32,000
23 Born To Kill? Crime & Investigation 31,000
24 Live: Football: A-League Pre Game Show Fox Sports 1 30,000
25 R.L. Stine Presents: The Haunting Hour Disney Channel 30,000
26 New Tricks UKTV 30,000
27 Victorious Nickelodeon 29,000
28 Raceday Saturday Sky Racing 28,000
29 Law & Order: Svu TV1 28,000
30 Mickey’s Adventures In Wonderland Playhouse Disney 28,000
31 Football: Epl Highlights Fox Sports 1 28,000
32 NCIS TV1 28,000
33 X-Men Origins: Wolverine Showtime Premiere 27,000
34 Land Of The Lost Showtime Premiere 27,000
35 Camp Rock 2: The Final Jam Disney Channel 27,000
36 Zulu Fox Classics 27,000
37 Family Guy Fox8 27,000
38 Krod Mandoon Fox8 26,000
39 Good Luck Charlie Disney Channel 26,000
40 Arabesque Fox Classics 26,000
41 According To Jim Fox8 26,000
42 Live: Football: A-League Perth V Melb H Fox Sports 2 26,000
43 Chuck Fox8 26,000
44 Live: Football: Epl Arsenal V West Ham Fox Sports 1 26,000
45 Nightmare On Elm Street 4: Dream Master Movie Extra 25,000
46 Cape Fear Showtime Action 25,000
47 Jonas L.A. Disney Channel 25,000
48 Edge Of Darkness Fox Classics 25,000
49 Black Books Comedy Channel 24,000
50 A Nightmare On Elm Street Iii Movie Extra 24,000
51 Live: Golf: Euro Pga: Hsbc Champions Fox Sports 3 24,000
52 Relocation Relocation Lifestyle Channel 24,000
53 Philadelphia TV1 24,000
54 Futurama Fox8 24,000
55 When Harry Met Sally… TV1 24,000
56 Eastenders UKTV 23,000
57 Nazi Ufo Conspiracy Discovery Channel 23,000
58 WWE Raw Fox8 23,000
59 Little Kingdom Nick Jr. 23,000
60 Live: Golf: Uspga Asia Pacific Classic Final Fox Sports 3 23,000
61 True Jackson, Vp Nickelodeon 23,000
62 The Wiggles: Hot Poppin’ Popcorn Playhouse Disney 23,000
63 Stargate: Universe Sci Fi 23,000
64 Law & Order: Criminal Intent TV1 23,000
65 Midsomer Murders UKTV 23,000
66 Terminator Salvation Showtime Premiere 22,000
67 Barbie And The Three Musketeers Cartoon Network 22,000
68 Project Runway Arena 22,000
69 Golf: Canadian Skins Fox Sports 3 22,000
70 Live: Football: Matchday Saturday Fox Sports 1 22,000
71 Two And A Half Men Fox8 22,000
72 Live: Rugby Union: Test Match Fox Sports 3 22,000
73 Adrenaline Rush Hour Fox8 22,000
74 Scooby-Doo And The Ghoul School Cartoon Network 22,000
75 Live: Football: Epl Villa V Birmingham Fox Sports 1 22,000
76 Sex Drive Showtime Premiere 22,000
77 Coronation Street UKTV 22,000
78 Big Time Rush Nickelodeon 22,000
79 The Inspector Lynley Mysteries UKTV 21,000
80 ABC World News Sky News 21,000
81 Tori & Dean: Home Sweet Hollywood Arena 21,000
82 Live: Baseball: Mlb World Series Fox Sports 2 21,000
83 The Mentalist W 21,000
84 Ice Road Truckers Fox8 21,000
85 Nigella Feasts Lifestyle Food 21,000
86 Curious George Nick Jr. 21,000
87 Orphan Movie One 21,000
88 Inglourious Basterds Showtime Premiere 21,000
89 Hell’s Kitchen Usa Lifestyle Channel 21,000
90 The Nation With David Speers Sky News 21,000
91 America’s Next Top Model Fox8 20,000
92 Wwe Smackdown Fox8 20,000
93 The Apprentice Fox8 20,000
94 I’m In The Band Disney Channel 20,000
95 A Nightmare On Elm Street Movie Extra 20,000
96 Rugby League: Four Nations Fox Sports 3 20,000
97 Julie & Julia Showtime Premiere 20,000
98 World’s Dumbest… Crime & Investigation 20,000
99 Legend Of The Boneknapper Dragon Cartoon Network 20,000
100 Let It Ride Showtime Comedy 20,000

ASTRA Week 45

Week 45

15 Comments »

  1. steven November 7, 2010 at 10:46 pm -

    On a postive notice once again Channel 7 delivered a great Spring Carnival coverage. They really have it down pat. I am huge horse race lover, and i can understand people saying it is not horse racing related enough (eg. lots of fluffy stuff with fashion and stars etc) but i totally disagree the Spring Carnival is the time of year were Racing is more than purely the actually action on the track. Its a combination of fashion, partying, horse racing and fun. The mastercaster Bruce was simply great again. I think this is the best sporting coverage any network do anytime during the year. Would be nice if they upgraded the graphics though, they have used those dated ones for about 4 years now!

  2. steven guy November 7, 2010 at 9:46 pm -

    @Craig, I like ONE and if Ten are happy for ONE to fail on the back of old sports shows that 3 men and a dog watch then so be it. I just think they would be better off running a decent movie or two rather than old baseball games just to shake it up.

    I can’t wait for Packer to get in there.

  3. Darryn November 7, 2010 at 6:08 pm -

    So would the “10″ that ten achieved last night be the lowest ratings ever for a commercial channel?

  4. Ja'mie November 7, 2010 at 5:57 pm -

    Ten are the absolute pits. Shocking result last night and for the week.

  5. Guy November 7, 2010 at 3:04 pm -

    The problem with TEN at the moment is they have basically 2 extra digital channels against them. ONE works when the right sport is on but it doesn’t work all the time. Once Eleven comes in January i think it will improve but in saying this to come 4th on so many nights of the week is shameful for the network. It happens every single year. They have no anchor at the end of the year. Maybe they could move Loser to the end of the year instead of cramming all their good shows into the first 6 months.

  6. Bass November 7, 2010 at 2:26 pm -

    Packer is going to absolutely take a massive broom to ten – that Saturday figure is disgusting and there should be no more excuses made the place is a basket case

  7. Craig November 7, 2010 at 1:52 pm -

    @steven guy – TEN is not going to add other programing to its sports channel. The ratings are an issue but it’s hard to have good numbers even for the F1 when this weeks round the race is at 2am. ch11 should help TENs over all number, just a pity it’s not starting in 4 days on Nov 11!

  8. Ronnie November 7, 2010 at 1:48 pm -

    It feels strange across the board. The corporate moves at Ten will be undermining their management team and erode their confidence. I feel sorry for them. Is this the first week Neighbours failed to make the top 100 cut? Nine losing key demos is very bad news for them. David Gyngell needs to take control and set some clear strategies for 2011. And Seven are very lucky Rafters continues to deliver, but you need complementary shows on the sked to build on it.

  9. Janey November 7, 2010 at 1:40 pm -

    Jerome, the percentage shares were not divided between fourteen channels in 2008…only five! I’m no mathematician , but common sense tells me that with one entertainment channel and one niche sports’ channel, Ten’s share is going to drop when ABC has four channels and Seven and Nine have three entertainment channels each. The television landscape has changed significantly since 2008.

  10. Jerome November 7, 2010 at 1:19 pm -

    @JB, looking at US ratings i doubt ten will be using blue bloods or defenders in primetime.

  11. Ads November 7, 2010 at 12:42 pm -

    Where is GEM?

  12. JB November 7, 2010 at 12:40 pm -

    Ten have more shows than Nine in the top 20 and yet they do so badly. They have some great shows and if the new shows can rate they should do well next year. Blue Bloods, Hawaii Five-O, The Defenders will all be on Ten and are all brilliant.

    City Homicide is the 2nd highest rating Australian drama on tv behind the Packed To The Rafters. How can they even think about axing it? Please keep it Seven.

  13. Johnson November 7, 2010 at 12:17 pm -

    I assume GEM got 1.3% share for the week?

  14. steven guy November 7, 2010 at 12:08 pm -

    ONE just isn’t working as a sports only station, it only seems to rate when the F1 is on. They just need to add a few movies to pull an extra percentage point or two.

  15. Jerome November 7, 2010 at 12:04 pm -

    oh dear ten. 18.2% is horrible. could this be their worst steak ever?
    its definately worse than that bad streak they had at the end of 2008 they were never getting 18.2%s

Leave A Response »

You must be logged in to post a comment.