Two upgrades for TV viewers in South Australia in the last few days.
Thebarton-based C31 community launched its new digital channel, rebranded as 44 Adelaide, today.
Adelaide’s community channel is the last cab off the Community TV rank to make the transition to digital.
“We couldn’t keep the name 31 when we’re actually on 44 digital, that’s a bit ordinary,’” station manager Brian Dutton.
C31 attracts about 340,000 viewers in an 80km radius each month, but is hoping to grow its audience share, with most Australians now accessing digital TV.
44 Adelaide is hoping the switch will see about 10 new shows, improved picture quality and more sponsorship dollars.
C31 will continue to be simulcast on the analogue signal until the spectrum is decommissioned in 2013.
Meanwhile viewers in Spencer Gulf began receiving Channel Nine yesterday on Digital channel 8.
The coverage is telecast from Sydney, not Adelaide via Southern Cross Television. Viewers will get a Sydney based news service, along with the NRL, but there are hopes it could change in the future.
Negotiations will need to proceed with WIN Television in order to provide Adelaide-based news.
Broken Hill in NSW also began receiving Nine from yesterday.