Australia officially has a new TV channel, as ELEVEN began programming at 11am today.
Channel hosts Labby and Stav welcomed viewers by running through some of the feature titles including Neighbours, The Simpsons, Supernatural, Nurse Jackie, Californication, Futurama and more.
“Labby and Stav here, we want you to join us weekdays from 4:00 for Couch Time, where we play back some classic TV show,” said Labby.
“That’s right we’ve got Happy Days, we’ve got The Brady Bunch, we’ve got Family Ties, and a whole stack more as well,” said Stav.
“Stick around you’re going to love ELEVEN,” added Labby.
The purple-themed youth channel then launched into a first-run episode of The Late Late Show with Craig Ferguson with the Scottish-American host dropping lots of Aussie gags in his opening monologue.
“Australians, if you’re watching this show for the first time on …what is it, Channel ELEVEN… oh, that’s my favourite channel in Australia…(swear) it is now…, ” he said.
“I know what you’re thinking. You’re thinking ‘Wait a minute he doesn’t sound Australian at all!’ it’s because this is how Americans speak nowadays!”
He dropped more Aussie gags throughout the show including “A dingo stole my baby.” Duh.
The show will be repeated tonight at 10:30pm followed by a new episode.
A joint venture between TEN and CBS, ELEVEN is available in metro locations on channel 11 and in regional areas on channel 55 (retune your TV to find). It is available via Southern Cross Media across regional markets in Queensland, New South Wales, the ACT, Victoria and Tasmania; Spencer Gulf and Broken Hill; and broadcasts in Mildura by Mildura Digital Television. Southern Cross Media will also offer ELEVEN to those regions with access to the VAST satellite service.
Foxtel cable subscribers can access ELEVEN via Channel 131. It is not available yet to satellite subscribers.
The new channel boosts the number of Free to Air channels on offer in the battle with Pay Television.
Freeview CEO Robin Parkes said: “ELEVEN’S launch marks a great day for TV viewers.
“Millions of Australians right across the country can now enjoy yet another free digital multi-channel. There are now ten free digital multi-channels that have been launched since Freeview was formed just over two years ago, a period that has seen an incredible expansion in the available choice of free, quality TV entertainment.”
However the timing of the channel launch was upstaged by the devastating floods in Queensland and the aftermath of Toowoomba’s ‘inland tsunami.’ As ELEVEN launched, Premier Bligh was giving a press conference in which she advised of 8 people dead, 72 missing and a toll that expected to rise. Areas of Brisbane, where ELEVEN’s own host studio is based, were now on flood alert.
For more information on ELEVEN visit eleven.com.au
-oh, and first request of ELEVEN: can we please make the logo transparent and not solid?